Customer Experience Matrix
JULY 10, 2013
Its primary clients were then, and still remain, digital marketing agencies. Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue. That''s theme number three.
Marketing Insider Group
JANUARY 24, 2013
Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.
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Customer Experience Matrix
FEBRUARY 5, 2015
But anyone planning to enter this business had better realize they will be fighting for new customers.* - agency relationships. It seems that just about every vendor in the VEST now touts special features to support marketing agencies that resell the system to their clients or operate the system on the clients’ behalf. social data.
Digital B2B Marketing
NOVEMBER 15, 2012
Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Disclosure: Demandbase is a client of my employer.]
Onalytica B2B
JANUARY 8, 2019
Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. You can contact me via Twitter or LinkedIn. Location: Redmond, WA USA.
SWZD
SEPTEMBER 11, 2019
This week, we spoke to Michell Liro , Vice President of Demand Generation at PTC. Michelle mentioned that another area that PTC develops solutions for is Service Lifecycle Management (SLM). Michelle moved into demand generation as the function grew in the 2000s with the rise of Google and digital marketing in general.
LeadSloth
JUNE 23, 2009
Both activities have traditionally either been done manually in-house, or outsourced to an agency. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). Conclusion.
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