Writing on the Web

NOVEMBER 23, 2010

CoTweet holds the distinction of being the Twitter app of choice for some of the largest corporations that have finally begun to take their Twitter campaigns seriously, including Ford, Dell, Whole Foods, Salesforce.com and and several others. Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Buzz Marketing for Technology

JULY 21, 2010

Add in webinars and in person events, calling plans, telesales, SEO, PPC campaigns, promos, price incentives, spifs for the sales force and you have a recipe for leakage in the system that is hard to account for. Share this on Linkedin. Probably not. And can you optimize across all media? – But wait there’s more! Tweet This!

Resource Management 100

Resource Management Work Management Digg Planning 100

Webbiquity

APRIL 20, 2010

After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. Simms Jenkins outlines five shifts in email marketing fundamentals and how these developments should influence new campaigns. Share this on del.icio.us. Tweet This!

Tactics 100

Tactics Email Marketing Marketing & Strategy Marketing Strategy 100

Buzz Marketing for Technology

JULY 14, 2010

Well its summertime, a time when we turn down the volume of campaigns and look at the business impact we were able to drive. Share this on Linkedin. It’s my favorite time of year to reassess based on our stated strategy and tweak our tactics to match. But can you really get a good handle on the business impact in real time? Not really.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Buzz Marketing for Technology

JANUARY 12, 2010

Check out this campaign from Greenpeace for the answer. Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&# Share this on Linkedin. Ok so what does a humpback whale have to do with marketing? Tweet This! Share this on Facebook.

Digg 100

Digg Advertising Agencies Buzz PR 100

Buzz Marketing for Technology

FEBRUARY 23, 2010

So then it becomes a question of where to start with Mobile and I have been working on this for a while now incorporating Mobile into some of our campaigns. Share this on Linkedin. Note: Avaya sells mobile solutions to businesses so I feel its my role to live by example and demonstrate to our potential clients how this might work.

Mobile Marketing 100

Mobile Marketing B2B Marketing SMS Mobile Advertising 100

Webbiquity

FEBRUARY 25, 2011

Three strategies for improving quality score, which results in high ad positions with low cost per click (CPC), such as creating small, tightly focused ad groups (“breaking down your campaigns and ad groups into smaller ad groups…allows you to write more relevant ads for a select number of keywords in your ad group.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Buzz Marketing for Technology

MAY 11, 2010

Share this on Linkedin. Social Media is not a campaign it’s a commitment! You know you want to do this and your company needs you to do this. So stop holding yourself back and just do it! Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Social Media 100

Social Media Media Digg Linkedin 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

Share this on Linkedin. Social Media is not a campaign it’s a commitment! Your Content engine should be able to answer all these questions – and when you do then you will be able to use your Content as Media! Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Webbiquity

JUNE 15, 2010

A political campaign starts when a candidate announces that he or she is running for a specific office, and ends with the election. In marketing, advertising campaigns utilize a defined set of creative elements over a specified time period. The business value of blogs, Twitter accounts, Facebook pages, LinkedIn connections, etc.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Webbiquity

JULY 21, 2010

Include built-in incentives for recipients to share your coupons as Six Flags Great Adventure did for its “buy one, get one free” campaign. • Share this on LinkedIn. • Hook into the viral effect of email by offer up great summer deals. You don’t need to be Coppertone to reach people during the summer months. Share this on Bebo.

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Buzz Marketing for Technology

MARCH 30, 2010

And I stumbled upon this concept while working on a Facebook Ad campaign. Frankly that’s buyer persona gold for free from your Facebook Ad campaign. Share this on Linkedin. Let me know if you have tries this and how it worked out for you – who knows you might even be a case study in my upcoming book! Tweet This!

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. Share this on Linkedin. If you have any insights on how best to get there please share them. Tweet This!

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Webbiquity

FEBRUARY 4, 2011

failing to test, failing to properly tag non-Google paid search campaigns, and one I’ve seen a few times—failing to track on-site search. Share this on LinkedIn. While a few of the mistakes that Tom Funk identifies here are specific to ecommerce sites, most apply more broadly as well, e.g, Share this on Bebo. Post on Google Buzz.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Buzz Marketing for Technology

JUNE 30, 2010

This is great in a world of tightening budgets and ROI on every campaign but getting the customer up the scale from Awareness to Consideration to Purchase is just part of the deal now that social media has arrived. Share this on Linkedin. I would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Writing on the Web

NOVEMBER 11, 2010

“All successful marketing campaigns – whether using primeval or post-digital technologies — have responded to this phenomenon.” ~ Dr. Bob Deutsch, cognitive anthropologist, BrainSells.com. Share this on LinkedIn. Purchasing decisions are never driven by logic alone. Blog this on Blogger. Subscribe to the comments for this post?

Personalization 100

Personalization Content Marketing Branding Brand Identity 100

Webbiquity

NOVEMBER 2, 2010

She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Networking (Facebook, MySpace, LinkedIn, etc.). Share this on LinkedIn. Social Sharing (YouTube, Flickr, SlideShare, etc.). Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

KoMarketing Associates

JANUARY 22, 2015

A recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. Just executing a content marketing campaign is certainly not the answer for long-term success. Measure Performance.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Buzz Marketing for Technology

MAY 6, 2010

Think about it – its totally possible to take some public attributes from someone’s Facebook profile and create a Facebook ad campaign (shameless plug – I am in the middle of writing my 3rd book – Facebook Advertising for Dummies – due out this fall by Wiley – which is why this is so exciting to me!). Share this on Linkedin.

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Webbiquity

SEPTEMBER 7, 2010

Before starting with the execution of lead nurturing campaigns, you need to spend time planning. It is the basis of any good nurturing campaign since you will building your nurturing campaign content and messages on each step of the buying cycle. There are different objectives possible from a lead nurturing campaign.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

DECEMBER 16, 2010

In Maverick Marketing: Trailride into the Wild West of New Marketing , Tom Hayes invites readers on a gallop through the new west of innovative marketing campaigns, to help generate new ideas to stand out from the herd… The Truth About Search Engine Optimization by Rebecca Lieb. Share this on LinkedIn. Share this on Bebo.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Webbiquity

APRIL 19, 2010

Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability. Ongoing vs. campaigns: Traditional marketing often revolved around campaigns, such as a defined run period for a specific advertisement or series of ads, that had a clear beginning and endpoint. ROI was a simple calculation. Tweet This!

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

JUNE 17, 2010

Two months down the road, the AdWords campaign was in trouble. Sugar wasn’t going to like this, and as the old saying goes, hell hath no fury like a woman with an underproducing SEM campaign. I tried running the numbers by campaign, by CTR, by landing page—everything seemed random. Share this on LinkedIn.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Webbiquity

JANUARY 28, 2011

How can you use AdWords reports to fine-tune campaigns? How can you optimize campaigns using search funnels? Four ways to generate actionable data from Adwords Search Query Reports, such as finding new keywords from phrase variations and synonyms, and identifying negative keywords to add to campaigns. Share this on LinkedIn.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Buzz Marketing for Technology

MARCH 18, 2010

If you are focused on crisis management you need a solution built on continuous data capture, but if you are seeking more episodic or campaign analysis, you can settle for a platform that collects data at more regularly scheduled intervals. Share this on Linkedin. What technology will you need to support your listening goals?

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Wildfire is designed to enable organizations to easily create branded interactive campaigns (e.g. Share this on LinkedIn. A free service for setting up, promoting and hosting Twitter chats.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

SEPTEMBER 1, 2010

Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. Specifically, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter.” Share this on LinkedIn. Share this on Bebo. Tweet This!

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

OCTOBER 25, 2010

So, having recently completed a submission campaign for a client, here is an updated list of blog directories and RSS syndication sites that remain active and free. Share this on LinkedIn. charging for inclusion). Weblogalot. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

RSS 100

RSS Promotion PR PageRank 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? It will also show how much buzz surrounds your campaign. This will allow you to capture the ROI on your social media programs.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Webbiquity

MAY 24, 2010

It takes time, but the payback can be much more lasting than a typical “marketing campaign&# as well. Share this on LinkedIn. It can happen, but isn’t common and shouldn’t be expected. Social media is about building relationships and influence. Social media marketing is too risky. Share this on Bebo. Tweet This!

Social Media 100

Social Media Social Marketing Media Rules 100

EMagine B2B Blog

FEBRUARY 19, 2013

In previous posts, we discussed ROI with regard to campaign tagging , advanced segments, and profile filters. For example, a person could come from LinkedIn, and immediately convert. Another example would be a visitor who arrives first from LinkedIn, then visits the site directly twice and then converts.

Marketing Analytics Tools 40

Marketing Analytics Tools Social Media Analytics ROI 40

Webbiquity

JULY 28, 2010

consumer-generated media, touchpoint analysis, measurement and metrics, planning a campaign (ugh, social media campaign ?), Share this on LinkedIn. From there, Evans’ hour-a-day plan is laid out, starting with an exploration of the different forms of social content (blogs, video, podcasting etc.). Share this on Bebo.

Social Media 100

Social Media Social Marketing Planning Media 100

Biznology

FEBRUARY 5, 2013

The true results might surprise you — your best performers may well not be Facebook, Twitter, and LinkedIn, as you may expect. You can have different code snippets for different sites or you can have different retargeting ad campaigns. Personally, my biggest performers are, strangely enough, Pinterest and Slideshare.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Webbiquity

FEBRUARY 2, 2011

Geoff Ramsey shares research revealing that “nearly three-quarters of US companies with a social media strategy use (branded) content—also referred to as ‘earned media’—in their campaigns, making it the most common type of content used.&# Share this on LinkedIn. Share this on Bebo. Share this on del.icio.us.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Online Marketing Institute

NOVEMBER 2, 2009

Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. However, they are as “instant off” as they are “instant on”—the moment you pause or delete a campaign, the lead flow stops. These programs provide very little if any lasting branding benefit.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Webbiquity

MAY 30, 2010

14 hilariously effective online campaigns by iMedia Connection. Share this on LinkedIn. Comic Relief – The Process by Web Marketing Therapy. What stop signs would look like if they were designed by clients and advertising agencies. It’s not pretty, but it is funny. Share this on Bebo. Subscribe to the comments for this post?

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

SnapApp

SEPTEMBER 12, 2011

A winning viral campaign can drive a small amount of traffic to a page through conventional means, and then receive many times more visitors as a result of that page being shared with friends, friends of friends, and so on. ratio, a key performance indicator for a viral marketing campaign. ?In viral marketing.?? viral lift?

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48