Moz

SEPTEMBER 6, 2021

Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive keywords to rank better in search engines.

ROI 80

ROI SEO Analytics Google 80

Marketing Insider Group

APRIL 17, 2023

Whether your content is poorly aligned with search intent or lacking the right amount of backlinks, you have to optimize your content to rank on SERPs if you want to generate organic search traffic. 25 Best Marketing Articles No time to sift through Google SERPs? No problem. What Is Brand Storytelling?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Marketing Insider Group

JUNE 13, 2023

The name of the game in marketing is fine-tuning your application of proven strategies through testing and reviews. We’ve been at this marketing thing for a while now and want to share what you can do to improve your CPL. Inbound marketing tactics remain the best strategy for lowering your cost per lead.

Cost per Lead 238

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 238

The ROI Guy

MAY 29, 2018

They need help understanding how much the legacy is costing, and how your solution can help them save money and improve their business. Your prospects need assistance in tallying Total Cost of Ownership (TCO) and Return on Investment (ROI), which is why most vendors work hard to develop calculators for their websites and sales teams.

Gartner 45

Gartner Work Management Marketing Management ROI 45

SnapApp

AUGUST 24, 2016

If you caught my recent article What Is an ROI Calculator , you know that online calculators are powerful marketing tools. So you know that an ROI (return on investment) calculator improves the customer experience with 100% user-driven content. Help Customers Calculate the Value of Your Solution.

ROI 48

ROI Marketing Budget Sales Cycle B2B Sales 48

Marketing Insider Group

JULY 29, 2020

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include?

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Often, it takes months to see a positive change in your metrics.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Only B2B

MARCH 13, 2024

Think of your content as seeds of knowledge. Your website is the initial fertile ground, but content syndication allows you to sow those seeds across a wider digital field, reaching afr broader audience for potential growth and harvest, yielding the bounty of revenue. Absolutely, if you can measure its return on investment (ROI).

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Oktopost

MARCH 10, 2022

Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI. How to Measure ROI in Social Media. How to Calculate Social Media (Formula).

Social Media 174

Social Media ROI Media Branding 174

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)? They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)? Qualified Lead Rate.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

ClearVoice

MAY 31, 2023

You need to invest a significant amount of resources and time to see meaningful results from your content marketing efforts. If you plan to invest thousands of dollars in content marketing, you need to learn how to measure content marketing ROI. Tracking content ROI allows you to evaluate the effectiveness of your campaigns.

ROI 96

ROI Top of Funnel Multi-Touch Attribution Marketing Analytics Tools 96

Convince & Convert

APRIL 12, 2024

So if we know how important social media is to connect with consumers and bring them along the social media marketing funnel, why do we find it difficult to prove ROI to leadership within an organization? Remember, the steps outlined below should be taken once you have completed an overall audit of your brand’s social channels.

Social Media 138

Social Media ROI Media Cross-Selling 138

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. Some come with a higher investment, and others have a more impactful ROI (return on investment). Paid Media Stats and ROI.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Contently

FEBRUARY 18, 2020

When we talk about content marketing ROI, we often ignore one of the biggest opportunities in front of us: sales enablement. As I wrote about in this Ask a Content Strategist column , content marketers have a tendency to stop thinking about ROI after lead generation. The whole point of generating good leads is to grow your business.

Top of Funnel 181

Top of Funnel ROI Content Marketing Case Study 181

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. The second challenge is that marketing is just about sticking your logo on a stadium or a golfers hat. How Do You Answer ‘What Is The ROI of Content?’ Utilization. Performance.

ROI 317

ROI Content Marketing Digital Asset Management Business 317

Optinmonster

JANUARY 24, 2024

But how do we gauge the effectiveness of your email marketing? As a seasoned email marketing expert, I’ve learned that the key lies in understanding and measuring those metrics that serve as the best key performance indicators (KPIs) for your email marketing campaigns. Let’s take a look at each of these nine metrics.

Email Marketing 86

Email Marketing Planning Open Rate Click Rate 86

Marketing Insider Group

MARCH 6, 2023

With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out. If you haven’t already, this is your sign to hop on the video content bandwagon. What Exactly Does “Creating Video Content” Mean?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Your efforts, campaigns, and strategies are all trackable and measurable. What Will Your Measure?

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Huptech Web

FEBRUARY 16, 2024

21% of content marketers say that measuring ROI is the biggest challenge when developing content. The blog below will help to shed some light on important questions like; What exactly is Content Marketing ROI? How Do I Calculate Content Marketing ROI? What Do We Mean By Content Marketing ROI?

Paid Content 52

Paid Content ROI Content Marketing Lead Ranking 52

Martech

NOVEMBER 6, 2023

Let’s explore how we mastered this and how you can apply our insights to your strategy. Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Here’s how to calculate it.

Outreach 125

Outreach Email Marketing Optimization Lead Scoring 125

Marketing Insider Group

JULY 22, 2020

A list of the latest ABM statistics shows that companies that utilized this strategy saw incredible results including: Up to 200% higher ROI. The only way to actually ensure that your business’s efforts in relation to ABM are successful is to closely monitor the most important metrics that signal progress. 30% boost in revenue.

Account Based Marketing 256

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 256

Launch Marketing

JANUARY 3, 2024

Duplicate records make it challenging to know which is correct as well as crowds your database and marketing automation platforms. Convert your website visitors to known, valuable leads. Download your free eBook to learn all the actionable strategies, easy to implement tips and much more.

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Automation B2B Marketing 71

Sana Commerce

APRIL 3, 2024

Use this ROI Calculator tool to estimate how much Sana Commerce Cloud can improve your sales, operations, and bottom line.

ROI 52

ROI Tools 52

Martech

MARCH 21, 2024

However, this transition can be daunting, especially if your MOps function was established before the rapid rise of AI. Define your goals and priorities Before integrating AI into your MOps, you must clearly define your objectives. This sets the course for your entire AI-driven strategy. ROI measurement.

Marketing AI 121

Marketing AI Contingency Planning Work Management Digital Transformation 121

Martech

OCTOBER 19, 2023

New revenue Tracking new revenue is essential for evaluating the success of your efforts in expanding your customer base. Understanding the sources and drivers of new revenue empowers your teams to replicate successful strategies, target high-potential markets and capitalize on emerging opportunities.

Top of Funnel 131

Top of Funnel Planning Product Ad Frequency 131

SmartBug Media

MARCH 25, 2024

Understanding the rate of growth calculation and profit margins is essential for financial and revenue operation leaders. Financial leaders use their rate of growth calculation to understand how a company is growing, predict future growth, and spot any negative trends.

Work Management 59

Work Management Marketing Management Customer Satisfaction Lead Ranking 59

Lead Forensics

DECEMBER 13, 2023

With a multitude of metrics at our fingertips and the integration of various digital strategies, pinning down the exact ROI can feel like chasing a moving target. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI? Establishing well-defined objectives is the first step in measuring ROI accurately.

Work Management 52

Work Management Marketing Management ROI Software 52

Top Rank Marketing

NOVEMBER 9, 2023

Taking steps to track and grow the value of your SEO efforts is not easy, but it is very much worthwhile. Organic traffic (and attributed leads) The guiding key performance indicator (KPI) for virtually any SEO program is organic traffic, which refers to visitors who arrive at your website from unpaid search.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

Outgrow

AUGUST 12, 2021

9 Calculators Every SaaS Company Need – No Code SaaS Calculators. Hence, we are here with something that works without fail – SaaS calculators. We are talking about interactive lead-generation calculators that add value by answering your prospect’s most pressing questions. Why Do You Need It?

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

Navigate the Channel

SEPTEMBER 7, 2023

But amidst the hustle and bustle of these events, one question often lingers in the minds of business owners and marketers: What’s the real Return on Investment (ROI) of trade shows? Trade Shows: What’s The Real ROI? Having concrete goals is the foundation of ROI assessment. A positive balance indicates a favorable ROI.

Trade Show 65

Trade Show ROI Peer-to-peer Network Marketing 65

Contently

DECEMBER 26, 2022

As we look ahead to 2023, these are the top metrics categories to have on your radar. Here are some common engagement metrics you can use to showcase how your content impacts brand awareness. Unique Page Views: How many individual people have read or interacted with your content? Does your content alleviate a pain point?

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Martech

MAY 3, 2023

Search engine optimization (SEO) platforms are perhaps the most powerful strategy to drive traffic to your website. Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Other questions to ask: How do you calculate search volumes?

Enterprise Management 110

Enterprise Management Digital Asset Management Work Management Marketing Management 110

Martech

APRIL 4, 2023

Calculating the incremental lift and the resulting value that campaigns provide is a great way to assess the impact of your marketing tactics and improve the performance of channels and ROI. The post Spend your marketing budget wisely with incrementality measurement appeared first on MarTech.

Spending 112

Spending Webinar Metrics ROI Tactics 112

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. What Is Email Marketing ROI?

ROI 80

ROI Email Marketing Marketing Analytics Tools Marketing Budget 80

Marketri

SEPTEMBER 22, 2023

When you invest time and budget on marketing, you need to know it will pay off through a strong ROI. Which are most critical to measuring, monitoring, and optimizing your marketing? If traffic is high but leads are low, it’s likely your content isn’t engaging or relevant enough to drive buyers to act.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Churn Rate 62

Lead Liaison

JUNE 21, 2023

Modern Day Lead Capture for High Performing Exhibitors and ROI Calculator Events are a great opportunity for businesses to connect with potential customers. To help businesses understand the benefits of using a Universal Lead Capture solution like Lead liaison, we have created a free ROI Analysis tool.

Lead Capture 89

Lead Capture Lead Liaison ROI Marketing Automation Services 89