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The Ultimate Guide to Pricing Strategies

Hubspot

Setting prices for your products can be tough. Set prices too high, and you miss out on valuable sales. Thankfully, pricing doesn’t have to be a sacrifice or a shot in the dark. There are dozens of pricing models and strategies that can help you better understand how to set the right prices for your audience and revenue goals.

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Yesterday's Apple Event Was as Bananas as We Expected

Hubspot

When it comes to product-centric events and announcements, advance leaks and rumors are nothing new for Apple. Most of the rumored product announcements, names, and price points turned out to be correct, and yes -- the seats at the brand new Steve Jobs Theatre were as plush and comfortable as promised (more on that later).

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Apple Takes a Big Bite Out of the OTT Marketplace

Digilant

Apple streamed their event which featured exuberant introductions to the company’s new credit card, Apple News Plus app, and Apple Arcade outlet. It’s a safe haven – a place where a user can easily access their third-party cable and streaming subscriptions, sans Netflix. Starz, Showtime, Cinemax, Hulu, HBO, Comedy Central, etc.

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School’s In: The New Rules for Successful Higher Education Marketing

QuanticMind

In a recent survey , US adults ranked the price of tuition, family responsibilities, and work conflicts as their top three reasons for not enrolling in higher ed. Virtual events are a great way to show key audiences that your higher education brand knows how to do digital. What’s Changed in Higher Education?

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Who Will Win the War for TV Ad Dollars?

Contently

A big TV event gets broadcast. NBC’s marquee event was, by many accounts, a “ nightmare ” for the network. Some, sans cable subscriptions, simply tuned out. Last year’s event held the lowest ratings on record for the 18-49 demographic. The cycle keeps repeating itself. Millions of people watch it.

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Do B2B Marketers Really Lag Behind B2C Marketers?

KoMarketing Associates

Even data services like phone and cable TV and internet connections are fairly easy to understand. The price point for B2B sales is higher. The closest thing most B2B marketers get to a store is in-person events (think of event booths kind of like pop-up shops). B2B products are often more complex. Not so much.

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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Yes, Apple positions its launch events as product releases. In the days following the event, people queue outside Apple stores for hours to buy iPhones or MacBooks at a premium price.