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Who Will Win the War for TV Ad Dollars?

Contently

A big TV event gets broadcast. NBC’s marquee event was, by many accounts, a “ nightmare ” for the network. Some, sans cable subscriptions, simply tuned out. Last year’s event held the lowest ratings on record for the 18-49 demographic. The cycle keeps repeating itself. So what happened?

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Programmatic Advertising: What You Need To Know

Digilant

Private Marketplace (PMP): These invitation-only marketplaces are more exclusive and feature negotiated minimum prices and non-guaranteed volumes. Preferred Deals: These one-to-one deals feature a fixed price and non-guaranteed volumes. Guaranteed Deals: These one-to-one deals feature a fixed price and guaranteed volumes.

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Programmatic Advertising: What You Need To Know

Digilant

Private Marketplace (PMP): These invitation-only marketplaces are more exclusive and feature negotiated minimum prices and non-guaranteed volumes. Preferred Deals: These one-to-one deals feature a fixed price and non-guaranteed volumes. Guaranteed Deals: These one-to-one deals feature a fixed price and guaranteed volumes.

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Why we care about connected TV and OTT advertising

Martech

OTT Advertising passes through broadcast, cable, or satellite TV providers, so you can stream the digital content on mobile devices, PCs, or TVs. With CTV advertising, you might invite your audience to stop by your store, attend an event, or take some other action that doesn’t require direct interaction with the screen.

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Connected TV (CTV) Inventory Terminology

Choozle

Over-the-Top (OTT): Over-the-top (OTT) content goes “over” your cable box to give you access to TV content. In other words, it delivers content using an internet connection as opposed to a cable or broadcast provider. What types of CTV inventory is available? This will tell you what you are paying per GRP.

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The Ultimate Guide to TV Ads

Hubspot

Penetration is the number of households who own a TV or subscribe to cable. A coverage map (or just coverage) represents the percentage of households or people receiving a particular broadcast signal within a geographic area. The price also changes based on what kind of network on which you want to advertise. Coverage Map.

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The Ultimate Guide to Video Marketing

Hubspot

Event Videos. Is your business hosting a conference, round table discussion, fundraiser, or another type of event? Live-stream interviews, presentations, and events, and encourage viewers to comment with questions. Sell more event tickets? Expert Interviews. 360° & Virtual Reality (VR) Videos. What’s the goal?