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The Ultimate Guide to Pricing Strategies

Hubspot

Setting prices for your products can be tough. Set prices too high, and you miss out on valuable sales. Thankfully, pricing doesn’t have to be a sacrifice or a shot in the dark. There are dozens of pricing models and strategies that can help you better understand how to set the right prices for your audience and revenue goals.

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Yesterday's Apple Event Was as Bananas as We Expected

Hubspot

When it comes to product-centric events and announcements, advance leaks and rumors are nothing new for Apple. Most of the rumored product announcements, names, and price points turned out to be correct, and yes -- the seats at the brand new Steve Jobs Theatre were as plush and comfortable as promised (more on that later).

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School’s In: The New Rules for Successful Higher Education Marketing

QuanticMind

In a recent survey , US adults ranked the price of tuition, family responsibilities, and work conflicts as their top three reasons for not enrolling in higher ed. Virtual events are a great way to show key audiences that your higher education brand knows how to do digital. What’s Changed in Higher Education?

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Apple Takes a Big Bite Out of the OTT Marketplace

Digilant

Apple streamed their event which featured exuberant introductions to the company’s new credit card, Apple News Plus app, and Apple Arcade outlet. It’s a safe haven – a place where a user can easily access their third-party cable and streaming subscriptions, sans Netflix. Starz, Showtime, Cinemax, Hulu, HBO, Comedy Central, etc.

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Do B2B Marketers Really Lag Behind B2C Marketers?

KoMarketing Associates

Even data services like phone and cable TV and internet connections are fairly easy to understand. The price point for B2B sales is higher. The closest thing most B2B marketers get to a store is in-person events (think of event booths kind of like pop-up shops). B2B products are often more complex. Not so much.

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Who Will Win the War for TV Ad Dollars?

Contently

A big TV event gets broadcast. NBC’s marquee event was, by many accounts, a “ nightmare ” for the network. Some, sans cable subscriptions, simply tuned out. Last year’s event held the lowest ratings on record for the 18-49 demographic. The cycle keeps repeating itself. Millions of people watch it.

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14 Top Marketers Share Marketing Predictions and Trends for 2020–2025

Martech Advisor

A ton has been written this past year about how D2C companies were leaving Facebook because of rising prices to advertise on the platform. ” Live Events Will Strike a Chord With Generation Z and Millennials. Here’s your way into a super successful 2020–2025: D2C Companies Will Move Away From Facebook Advertising.