Martech

APRIL 25, 2024

This makes them a great target for adventure, luxury or wellness travel and event-based promotions. This will also help build awareness with the soon-to-be 50+ audience who may not subscribe to cable television. When it comes to spending, affluent North American boomers are drawn to experiences with lasting value.

Television marketing 115

Television marketing Planning Paid Search Agency Peer-to-peer 115

Digilant

JANUARY 11, 2024

Advanced TV Streaming TV is vying to dethrone cable and satellite when it comes to fans’ preferred viewing methods. In 2023, 58% of fans tuned into games via cable and satellite whereas 48% chose live TV streaming services. DOOH provides an opportunity to capture consumer attention beyond personal screens.

Advertising Channels 59

Advertising Channels Advertisements Advertising Cable 59

Zoominfo

JANUARY 28, 2021

Sporting bow ties and fancy formalwear, with virtual fireworks lighting up their Zoom backgrounds, our sales enablement team emceed the marathon event. The live portion of the event was comprised of a few key elements that gave it the feel of a sporting event. Post-Event Review: What Did We Learn?

Buzz 228

Buzz Zoominfo Broadcasting Cable 228

Martech

MARCH 22, 2023

Consumers who opt in will get three reminders about a marketing event: One day before, 15 minutes before and at the time it happens. The Meta-owned company says this comes after a successful test run in partnership with the cable network Starz. Reminder Ads image via Instagram Now in search.

Advertising Channels 84

Advertising Channels Advertisements Advertising Cable 84

Martech

MARCH 8, 2024

The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. However, I feel those changes will be dwarfed by generative AI’s impact on our industry. These AI-focused resources are just a few of my favorites.

Marketing AI 102

Marketing AI Training Generation Budget Programs 102

Martech

AUGUST 28, 2023

He says research by 2X found that when it comes to things marketers have been doing for a while — like email or events — there are about 10 people with those skills for every job needing them. But yet this one only does the TV, and this one only does the cable and so on. That’s a marketer’s tech stack today.”

Marketing Management 96

Marketing Management Paid Search Agency Marketing Automation Services Gartner 96

Bannerflow

MARCH 11, 2022

Virtual events. In addition, Google reports that YouTube reaches more 18–49-year-olds than all cable networks combined. Virtual Events. A study by Bizzabo found a 34% increase in virtual event attendance in 2021 and a more than 250% increase in live-streaming attendance. Content is still king. Social media content.

Trends 111

Trends Planning Work Management Marketing Management 111

Zoominfo

JANUARY 28, 2021

Sporting bow ties and fancy formalwear, with virtual fireworks lighting up their Zoom backgrounds, our sales enablement team emceed the marathon event. The live portion of the event was comprised of a few key elements that gave it the feel of a sporting event. Post-Event Review: What Did We Learn?

Buzz 130

Buzz Zoominfo Broadcasting Cable 130

Hubspot

SEPTEMBER 13, 2017

When it comes to product-centric events and announcements, advance leaks and rumors are nothing new for Apple. But in case you didn't have time to attend or stream the two-hour event, fear not -- we covered it for you. The Apple Event Was Totally About the iPhone 10th Anniversary. But something about this round was different.

Lead Ranking 73

Lead Ranking Display Pricing Price 73

Martech

FEBRUARY 6, 2024

Following a seeming endless wave of disorienting global events, the audience is ripe for a return to traditional symbols and comforting humor.” Streaming services will likely receive a boost from cord-cutters who are happy in their cable-less lifestyle but still want to see the game. Many of the services provide a free trial.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 112

Martech

DECEMBER 30, 2021

And when streaming services land another hit, viewers are more likely to cut the cord from linear TV, and replace live TV content they used to watch on cable with OTT services like YouTube TV, fuboTV or Sling. That’s because viewers bounce around to watch the latest hits, like Squid Game.

Advertising Agencies 118

Advertising Agencies Advertising Channels Advertisements Advertising 118

Martech

JULY 28, 2021

For big-ticket live events like the Olympics and the Super Bowl, digital advertisers (or their agencies) previously had to manage those placements separately from the rest of their CTV spend. In the role, she will be responsible for global brand strategy, demand gen, communications and events. Quote of the day.

Enterprise Management 112

Enterprise Management Marketing Management Advertising Agencies Demand Generation 112

Digilant

APRIL 2, 2019

Apple streamed their event which featured exuberant introductions to the company’s new credit card, Apple News Plus app, and Apple Arcade outlet. It’s a safe haven – a place where a user can easily access their third-party cable and streaming subscriptions, sans Netflix. Starz, Showtime, Cinemax, Hulu, HBO, Comedy Central, etc.

Cable 55

Cable Television marketing Amazon Act-On 55

Contently

APRIL 4, 2019

Securing coverage for your company during the constant barrage of current events isn’t impossible, but it does require a heightened level of self-awareness. For major calendar events that you can anticipate, craft a pitch plan in advance. Namely, you have to believe what you’re pitching matters right now.

PR 167

PR Cable Press Paid Search Agency 167

Choozle

JANUARY 7, 2022

CTV inventory includes video ads that can be placed on any TV or device connected to the internet accessing video streaming content, providing unique placement beyond what is available via a traditional cable provider. Connected TV offers campaigns with contextual alignment, detailed targeting, and live reporting on success.

Sales Management 61

Sales Management Top of Funnel Marketing Funnels Funnel Advertising 61

Contently

SEPTEMBER 20, 2016

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. Investing in technology. There will be 5.5

Cable 60

Cable Broadcasting Television marketing Twitter 60

QuanticMind

SEPTEMBER 12, 2023

Virtual events are a great way to show key audiences that your higher education brand knows how to do digital. To successfully market a virtual event, experts recommend tapping into co-branding opportunities. Market to the Virtual World Online and virtual learning are quickly becoming the new normal.

Education 75

Education Rules Budget Programs Planning 75

Contently

DECEMBER 8, 2016

A big TV event gets broadcast. NBC’s marquee event was, by many accounts, a “ nightmare ” for the network. Some, sans cable subscriptions, simply tuned out. Last year’s event held the lowest ratings on record for the 18-49 demographic. The cycle keeps repeating itself. Millions of people watch it.

Paid Search Agency 60

Paid Search Agency Ads Cable Advertising Agencies 60

ClickZ

SEPTEMBER 21, 2020

These tools end up saving marketing and communications teams a ton of time otherwise spent listening to and transcribing phone calls, recordings, and live events. cable companies, airlines, hotels). Speech-to-text tools that automate transcription: Tools like Trint and Otter.ai

Marketing AI 144

Marketing AI Cable Analysis Distribution 144

Hubspot

JULY 18, 2019

Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. Back to our analogy: If your software is your laptop, you’ll use a connector cable, or integration , to then watch Friends on the TV, or application. Event and Webinar Integrations.

Work Management 78

Work Management Enterprise Management Marketing Management Cable 78

KoMarketing Associates

FEBRUARY 12, 2019

Even data services like phone and cable TV and internet connections are fairly easy to understand. The closest thing most B2B marketers get to a store is in-person events (think of event booths kind of like pop-up shops). And interestingly enough, live events are considered to be one of the most effective B2B marketing channels.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

Porch Group Media

MARCH 11, 2020

The process of moving is ranked as one of the most stressful events in a person’s life, despite the fact that on average Americans move 11 times in their lifetime. Listing properties is also an indication that there was a recent life event. The Three Stages of Mover Marketing.

First-Mover Advantage 52

First-Mover Advantage Planning Cable Psychographics 52

Stevens & Tate

AUGUST 10, 2020

Examples of unauthorized access includes hacking, cable-stealing, radar jamming technology, traffic signal changers, and phone/wiretapping. He expresses optimism for the future of advertisements on Twitter through the advantage the platform has for live events. No in-person events until 2 nd half of 2021, marketers say.

Trends 63

Trends Spyware Work Management Paid Search Agency 63

ClickZ

OCTOBER 12, 2020

So far, over half of US ad buyers have already started shifting dollars from Broadcast (53%) and Cable TV (52%) advertising towards CTV. For instance, Apple announced they will bring VR experience to the viewers’ homes, streaming sports events and concerts, and letting them feel a real presence.

Advertising Channels 98

Advertising Channels Advertisements Advertising Cost Per Thousand 98

Martech Advisor

APRIL 13, 2020

Many phone, cable and ISP companies are vowing to keep customers connected, even if they can’t pay right now. The majority of the 2020 upfronts have already shifted to virtual events. Video-conferencing services and collaborative working tools have become essential to a distributed workforce.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Advertisements Advertising 101

Hubspot

MARCH 27, 2018

According to a report from cable news network CNN earlier today, Facebook CEO Mark Zuckerberg has decided to testify before U.S. The events are taking place on the heels of the General Data Privacy Regulation (GDPR) coming into force this May, which concerns the personal data of EU citizens.

Privacy Policies 69

Privacy Policies Cable Privacy Facebook 69

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Yes, Apple positions its launch events as product releases. In the days following the event, people queue outside Apple stores for hours to buy iPhones or MacBooks at a premium price.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Content Standard

AUGUST 15, 2016

The company has recently struck a number of live-streaming media deals that will turn it into a destination for live video of various events, with a particular emphasis on the sports world. Cable subscriptions are in decline, and media publishers are seeking new ways to reach their target audiences. Building a Brand Around Live Events.

Cable 40

Cable Video Marketing Television marketing Content 40

Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). To truly understand the full conversation, pulling in as many media channels as possible is key to knowing the full scope of the stories and events that are integral to your business. Then came the web.

Television marketing 162

Television marketing Broadcasting Cable SMS 162

Customer Experience Matrix

OCTOBER 4, 2011

The company’s major clients are cable TV systems but it also serves education and other areas. Provides multi-step, event-triggered campaigns, content creation, asset management, and multi-media output including Web-to-print. BullsEye Marketing Systems – generates sophisticated outbound campaigns.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Enterprise Management Marketing Automation 120

Sprout Social

SEPTEMBER 3, 2020

The fact that you don’t have to pay-to-view is an added bonus versus old-school cable. Digital events. Digital events emulate viewers’ sense of FOMO and Twitch is a prime place to host such events thanks to its massive, built-in audience. Why does Twitch matter for marketers? Good question! Twitch ads.

Advertising Agencies 128

Advertising Agencies Paid Search Agency Brand Identity Branding 128

Hubspot

MAY 20, 2020

While job security and unemployment has become an unfortunate reality for many, there are also a significant number of consumers who are benefiting from increased disposable incomes due to cancelled events and forced lifestyle changes. For ecommerce brands, this can translate into increased sales from both new and existing customers.

Paid Content 90

Paid Content Paid Search Agency Marketing Management Advertising Agencies 90

Martech Advisor

DECEMBER 17, 2019

” Live Events Will Strike a Chord With Generation Z and Millennials. As more consumers cut the cord to cable, it is becoming harder to reach audiences with traditional brand-building ad campaigns. However, businesses should carefully ensure their interactive content has a point and is useful to the consumer.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

FMG Suite

AUGUST 12, 2020

A few topic ideas when starting a podcast for your financial advisory include: The latest current events. USB cables can plug directly into your computer, making for easy set-up. An XLR cable needs to go into a digital mixer before being routed to the computer. . Interviews with fellow advisors. Explaining finance FAQs.

Cable 52

Cable Planning FAQ Distribution 52

Digilant

JUNE 27, 2023

This will mark the first time Australia and New Zealand co-host matches and the first time the event will occur in the Southern Hemisphere. The month-long tournament will conclude on August 20th, with the final match played in Sydney. The firsts don’t end there, as it’s also the largest cohort of teams ever to compete.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

This will mark the first time Australia and New Zealand co-host matches and the first time the event will occur in the Southern Hemisphere. The month-long tournament will conclude on August 20th, with the final match played in Sydney. The firsts don’t end there, as it’s also the largest cohort of teams ever to compete.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Hubspot

SEPTEMBER 2, 2019

If your business hosts events, and you’d like to boost attendance and thank attendees, consider using Carousels to recap those events. A post shared by INBOUND Event (@inbound) on Jan 25, 2019 at 9:32am PST. Instagram is an aid, not the main event. Image source: The Container Store. INBOUND19 #RedSoxNation. Blog content.

Tips 77

Tips Cable Paid Search Agency Amazon 77