Remove Cable Remove CPM Remove Event Remove Price
article thumbnail

Adjusting Digital Media Strategies in a Changing Business Climate

Hubspot

While job security and unemployment has become an unfortunate reality for many, there are also a significant number of consumers who are benefiting from increased disposable incomes due to cancelled events and forced lifestyle changes. In certain instances, CPMs have decreased by as much as 15% of the normal clearing price.

article thumbnail

The Ultimate Guide to TV Ads

Hubspot

Penetration is the number of households who own a TV or subscribe to cable. Cost Per Thousand (CPM). CPM is a commonly-used measure of ad efficiency. Many factors play into the price, including channel, day-part, length of the TV ad, and how much it costs to produce the ad. Broadcast / Cable TV Ad. Penetration.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

YouTube for Business: What You Need to Know to Succeed

Vidyard

Some stats for thought: YouTube reaches more adults aged 18 to 49 than cable TV. For instance, if your goal for the first year is to gain Brand Channel subscribers, pay attention to your subscribes and unsubscribes and what events drive them, like the launch of a new tutorial video. Select the Events tab. Learn From the Pros.

Youtube 158
article thumbnail

YouTube for Business: What You Need to Know to Succeed

Vidyard

For instance, if your goal for the first year is to gain Brand Channel subscribers, pay attention to your subscribes and unsubscribes and what events drive them, like the launch of a new tutorial video. Announce and promote your live stream just as you would any event to ensure it attracts an audience. Newness sells.

Youtube 65