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School’s In: The New Rules for Successful Higher Education Marketing

QuanticMind

In a recent survey , US adults ranked the price of tuition, family responsibilities, and work conflicts as their top three reasons for not enrolling in higher ed. Virtual events are a great way to show key audiences that your higher education brand knows how to do digital. What’s Changed in Higher Education?

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14 Top Marketers Share Marketing Predictions and Trends for 2020–2025

Martech Advisor

Here’s your way into a super successful 2020–2025: D2C Companies Will Move Away From Facebook Advertising. A ton has been written this past year about how D2C companies were leaving Facebook because of rising prices to advertise on the platform. Kerel Cooper , SVP Global Marketing, LiveIntent.

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Programmatic Advertising: What You Need To Know

Digilant

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

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Programmatic Advertising: What You Need To Know

Digilant

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

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Artificial Intelligence’s Future, and 5 Other Stores You Should Read

Contently

Selected by Jess Black, head of events. Technology is a great example; only three companies dominate operating system software (Microsoft and Apple, plus Google on mobile). Only two companies dominate display advertising, especially on mobile (Google and Facebook). Only one company dominates e-commerce (Amazon).

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How Twitter and Thursday Night Football Are Changing the Video Marketing Conversation

Content Standard

Earlier this month, Twitter conducted its first NFL Thursday Night Football live stream—resulting in a 4 percent rise in stock prices the next day. Take, for example, the original social live feeds, in which anywhere from dozens to thousands of sports viewers would watch an event simultaneously while chatting about it in real time.

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Exploring 5 Essential Baidu Tools For B2B Online Marketers

KoMarketing Associates

Setting up a Baidu PPC account is just the beginning as B2B online marketers must consider the ongoing management and continued refinement of their Baidu advertising program. A more refined option is for marketers to choose the target geography and the device (PC or Mobile) when they submit the “core keyword”. Coaxial Cable)”.