Cable Event Price Television marketing 
Digilant
APRIL 2, 2019
Apple streamed their event which featured exuberant introductions to the company’s new credit card, Apple News Plus app, and Apple Arcade outlet. Society’s preconceived notion of television is quickly changing pace and consumers are unsure how to keep up. What Does This Mean for the Future of Television?
Hubspot
SEPTEMBER 13, 2017
When it comes to product-centric events and announcements, advance leaks and rumors are nothing new for Apple. Most of the rumored product announcements, names, and price points turned out to be correct, and yes -- the seats at the brand new Steve Jobs Theatre were as plush and comfortable as promised (more on that later).
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Contently
DECEMBER 8, 2016
A big TV event gets broadcast. NBC’s marquee event was, by many accounts, a “ nightmare ” for the network. Some, sans cable subscriptions, simply tuned out. The cycle keeps repeating itself. Millions of people watch it. But then come the headlines: Numbers are down, again. It happened at the Rio Olympics.
Content Standard
OCTOBER 27, 2016
Earlier this month, Twitter conducted its first NFL Thursday Night Football live stream—resulting in a 4 percent rise in stock prices the next day. Take, for example, the original social live feeds, in which anywhere from dozens to thousands of sports viewers would watch an event simultaneously while chatting about it in real time.
Martech
APRIL 29, 2022
They’re the smart television sets, which allow you to connect to the internet via Roku, Fire TV, Apple TV, or gaming consoles. OTT Advertising passes through broadcast, cable, or satellite TV providers, so you can stream the digital content on mobile devices, PCs, or TVs. Learn more about OTT and CTV. What Is connected TV?
Choozle
APRIL 14, 2020
Over-the-Top (OTT): Over-the-top (OTT) content goes “over” your cable box to give you access to TV content. In other words, it delivers content using an internet connection as opposed to a cable or broadcast provider. It is typically 30-60 minutes with commercial breaks in between.
Hubspot
NOVEMBER 7, 2018
Penetration is the number of households who own a TV or subscribe to cable. Many factors play into the price, including channel, day-part, length of the TV ad, and how much it costs to produce the ad. The price also changes based on what kind of network on which you want to advertise. Broadcast / Cable TV Ad. Penetration.
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