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Havas Media partners with Samba TV to integrate streaming, gaming and linear TV data

Martech

households across gaming and OTT (over-the-top TV) devices, as well as linear TV services (aka cable). But especially now, with the cost of multiple streaming app subscriptions approaching that of a pricy cable bill, viewers are all over the place. Why we care.

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Embracing Disruptive Tech: Insights for Marketers from CES

Digilant

The Demand for Supply-Side Transparency and Premium Curation Throughout the conference, there was an emphasis on the growing need to refine the sell-side process of digital advertising. The shift of live sports to digital platforms Live sports are progressively moving away from traditional cable to digital platforms. Let’s dive in.

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Building your generative AI marketing skillset: Training and upskilling

Martech

The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. If your company has worked on an AI strategy and shared its vision for how AI can benefit your team, then you are positioned well to start curating relevant resources.

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Apple Takes a Big Bite Out of the OTT Marketplace

Digilant

It’s a safe haven – a place where a user can easily access their third-party cable and streaming subscriptions, sans Netflix. have already agreed to participate , making it seem like a viable option to cable users who are bombarded with tons of channels at once. Starz, Showtime, Cinemax, Hulu, HBO, Comedy Central, etc.

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Five Takeaways from Advertising Week 2023

Digilant

Coined “Cable 2.0,” FAST offers nearly 2,000 FAST free, ad-supported channels to consumers. This will help advertisers uncover new audiences and create more curated and personalized ad creatives to speak directly to viewers. Enter: Free Ad-Supported TV, otherwise known as FAST.

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In the Streaming Wars, the Power of Brand Takes Center Stage 

Martech Advisor

After all, the cord-cutters who created fertile ground for the streaming revolution did so when the waste and expense of their linear cable bundles became too much to bear. All-You-Can-Eat vs. Curated Dining Experiences. Quite simply, Disney+ represents a curated, premium brand experience. Something’s got to give.

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Are More People Getting Their News Online Than on TV? The Answer May Surprise You

Hubspot

The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). "Just over four-in-ten U.S. adults (44%) prefer TV, compared with about a third (34%) who prefer the web.".

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