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The power of livestream marketing: Engaging audiences and creating buzz

SmartBrief - Marketing

Panel discussions with subject matter experts on trending topics relevant to your business not only boost awareness but also cement your company’s position as an authority in your field. Over 8 million viewers watched this live on YouTube, setting a record for the highest concurrent viewership on the platform at the time.

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What everybody was buzzing about during the Super Bowl

Martech

Game-related buzz. That said, only 10% of social media buzz related to the Super Bowl spoke directly to the ads. Rihanna buzz. Blige and 50 Cent — Rihanna’s halftime show drove seven percent higher positive sentiment, according to Influential’s research. Below are the biggest takeaways. They wondered if she was pregnant.

Buzz 93
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Marketing in Difficult Times: Focus on Content that Reaches and Converts New Customers

Marketing Insider Group

While a certain amount of juggling figures and adjusting budgets is inevitable, other businesses have invested in strengthening their brand position in anticipation of the more prosperous times that are certainly coming – we just can’t say exactly when. However, not all brands have frozen in fear. caraacares.

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

But, marketers can take a more active approach to generate positive buzz. Rather than sit back and hope for positive reviews, marketers can take certain steps to increase the number of reviews their business receives online. Here are a few tactics to consider. Encourage online reviews. And, these reviews matter!

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Awario: Position your brand better What engages your social media best? Can you create a product positioning strategy to cover that gap and reflect that positioning strategy in your social media ads?

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Brand Marketing Strategy: Community and Advocacy

Stevens & Tate

Social media platforms include Twitter, Facebook, LinkedIn, Instagram, YouTube, and Snap Chat. Facebook is for having interactions (comments), and using events to create buzz. YouTube is for collaboration, anonymous comments, healthy debates and connecting with viewers. Growing Community Across Social Media. Measuring ROI.

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12 Social Media Marketing Examples To Help Inspire Your Own

CoSchedule

Consistency allows you to set your audience’s expectations and position yourself as an approachable and trustworthy business. The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. What Are The Best Social Media Marketing Platforms?