Martech

FEBRUARY 6, 2024

This Sunday, family and friends will gather around the smart TV while checking their social media feeds and ordering food on their phones. Brands will use their big media ad spends as the basis for campaigns in the months ahead. It’s the latest edition of a tried-and-true American holiday — Super Bowl LVIII. The game is only the start.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 116

Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Youtube 101

Youtube Features Keywords Click Rate 101

Crimson Marketing

AUGUST 8, 2013

When launching a new product it’s all about creating the buzz. With so many social media platforms and options it can be a confusing choice. Social media is a great free resource, and it is worth exploring all of your options. Does your company have a blog, podcast or YouTube series? How can I create “buzz”?

Buzz 100

Buzz Product Social Media Network Marketing 100

ClickZ

JANUARY 12, 2024

Understanding media performance in digital marketing is like navigating a maze that constantly changes. updates, eCommerce brands are now facing a growing challenge: gaining clear visibility into the performance of their media mix channels. However, with regulatory changes such as GDPR and iOS 14.5

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Optinmonster

NOVEMBER 3, 2021

Do you want to learn how to increase sales with social media? Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. That’s why, in today’s post, we’ll be sharing 9 expert tips on how to increase sales with social media.

Social Media 81

Social Media Media Tips Ideal Customer Profiles 81

Oktopost

NOVEMBER 14, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Tell me the facts and I’ll learn. Still a writer at heart and totally obsessed with the Oxford comma, Solveig has held titles such as Storyteller, Head of Social Media, Editor, and Head of Brand & Buzz.

Storytelling 75

Storytelling Buzz Youtube Social Media 75

The Lead Agency

MAY 10, 2023

B2B social media marketing is increasingly emerging as a well-liked and successful tactic for companies of all sizes. Social media has completely changed how organisations interact with their customers, and B2B enterprises are no different. Embrace the social media wave and reap the rewards. Social media is the way to go.

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

Biznology

FEBRUARY 15, 2019

Despite all your sleek brand activations, customers will develop their own understanding of your brand based on what they encounter online, not only the experiences that you have designed for them, but everything your employees, partners, advocates, detractors and others say about you in social media, review sites, etc.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

ClearVoice

FEBRUARY 28, 2022

Recent social media updates you’ll want to know. YouTube update: YouTube shared its plans for 2022 with content creators. YouTube’s Chief Product Officer, Neal Mohan, shared the platform’s direction for the year, along with upcoming releases like “super chats” and memberships.

Social Media 52

Social Media Linkedin Media Ideal Customer Profiles 52

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales. Use Instagram Shopping.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Martech

AUGUST 8, 2023

Anime and car fans can see the new episodes on YouTube. The series is also promoted on digital car and lifestyle properties, social media, streaming and outdoor in key U.S. Dig deeper: Acura uses NFTs to reach customers digitally Finding and engaging the right customers with content “Chiaki’s Journey” is tailored for social buzz.

Advertising Agencies 98

Advertising Agencies Buzz Paid Search Agency Fulfillment 98

Zoominfo

JANUARY 27, 2019

But, marketers can take a more active approach to generate positive buzz. UGC is an effective tool to boost word-of-mouth on social media and other digital platforms—as customers trust and engage with content from their peers more than they do with traditional marketing content. Generate buzz on social media.

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Stevens & Tate

MAY 13, 2022

Community and Social Media. When it comes to social media , it is important to engage, grow and leverage the audience. Some ways to grow your social media audience include providing an incentive (gift card), reaching out to the offline community, asking the right questions, and finding people who are advocating your brand already.

Communities 93

Communities Marketing & Strategy Marketing Strategy Word of Mouth 93

Marketing Insider Group

APRIL 28, 2020

Social media networks are buzzing, YouTube views are up, and people are looking for content to comfort and uplift them, provide important information about health and finances, to learn something new, as a distraction, and as entertainment. Pageviews for news publishers are currently up about 30 percent.

Work Management 347

Work Management Marketing Management Paid Search Agency Content 347

Convince & Convert

FEBRUARY 26, 2015

million people tuned into the Oscars, another highly anticipated “real-time marketing” red carpet event of sorts was happening simultaneously on social media. From powerful messages to clever interruptions and even praise from Oprah herself, here are five brands who rocked the social media red carpet during the Oscars.

Social Media 145

Social Media Branding Brand Identity Media 145

Biznology

SEPTEMBER 4, 2015

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. How to Make the Most of Your Social Media Marketing with Less. Therefore, marketing to all your social media followers in the same way is ineffective.

Social Media 80

Social Media Social Marketing Media Buzz 80

Contently

MAY 3, 2017

Rather than invest in traditional marketing, Tesla focused on earned media, capitalized on a generational thought leader (Musk), and cultivated an active community of fans around the concept of sustainability. It’s really through social media.” The post Can Tesla Ride Earned Media Forever? The knowledge gap.

Media 93

Media Ad brokers Lead Ranking Marketing Budget 93

SocialPilot

JANUARY 31, 2024

View this post on Instagram A post shared by Eric Siu | Leveling Up (@ericosiu) View this post on Instagram A post shared by HubSpot (@hubspot) For the online campaign, influencers jointly created social media content, blog posts, and videos with HubSpot to highlight the upcoming event, expert insights, and industry trends.

Case Study 90

Case Study Case Studies Work Management Studies 90

Convince & Convert

MARCH 22, 2016

Broken down by film, music, and interactive, it logically was the crowd discussing technology and media that made the most noise over the first half of the festival. Beyond his address to the crowds at SXSW, buzz about POTUS’ visit began before he touched down in Austin. Total Mentions. POTUS in ATX.

Social Media 98

Social Media Media Buzz Twitter 98

Digital Marketing World Forum

MAY 16, 2019

Social media – and specifically the way brands have approached social media like some kind of half-baked, 99% fat-free advertising channel – has hugely increased the demand for genuine interaction with brands. Spreading stories across media. Nucco Brain is a buzzing visual storytelling studio in London’s Tech City.

Storytelling 54

Storytelling Media Television marketing Social Media 54

Navigate the Channel

SEPTEMBER 28, 2021

Have you wanted to gain more buzz for your architecture firm, but weren’t sure exactly how to go about doing it? Creating Social Media Content. The architectural field is incredibly visual, which is why having video content for your social media profiles is important. Showing Off Your Creative Side.

Promotion 65

Promotion Video Marketing Tools Ideal Customer Profiles 65

Emplifi

OCTOBER 24, 2019

Social media has evolved into a prime storytelling tool. With the growing digital landscape, brands are now implementing social media into their PR strategy as a means to connect with larger audiences.

Social Media 80

Social Media PR Media Public Relations 80

SocialPilot

FEBRUARY 11, 2024

Plus, AI can significantly save time and increase efficiency in this process by quickly sifting through social media platforms to find influencers who meet your criteria. Find influencers who are pioneers in utilizing new social media features or platforms, staying ahead in [specific niche or industry], to leverage cutting-edge trends.

Sales Management 90

Sales Management ROI Planning Work Management 90

Martech

OCTOBER 13, 2023

Other adtech companies like Beeyond Media are introducing programmatic DOOH products to improve targeting and reduce waste in the U.S. Media owners, advertisers, agencies, customers, everyone loses out when our industry lacks interconnection.” The campaign resulted in a 51% increase in trips to Tasmania. and throughout the Americas.

Advertising Agencies 123

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 123

Webbiquity

JANUARY 24, 2011

Convert PowerPoint presentations to Flash, or into YouTube videos? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Create animations?

Social Media 100

Social Media Tools Buzz Media 100

Hubspot

APRIL 2, 2021

The answer is media buyers. That's where media buying comes in. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Sprout Social

NOVEMBER 29, 2021

According to our data, 65% of participants have already made purchases directly through social media. People are spending more time on social media and consequently, they’re spending more time shopping. Building buzz around your brand does more than just boost your reputation. did TikTok really make me buy it?).

Buy 143

Buy Branding Brand Identity eCommerce 143

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. Social media platforms like Facebook and Twitter have millions of daily users.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. Even partnering with influencers offline can fuel social buzz, as Topicals demonstrated. The campaign’s YouTube video received 282,000 views and their TikTok post received over 3.3

Branding 111

Branding Brand Identity Communities Viral Marketing 111

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. This may include social media marketing, review sites, social advertising, and other two-way engagement channels. Word-of-mouth is more powerful than ever, thanks to social media.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Bannerflow

MARCH 11, 2022

Social media content. In addition, Google reports that YouTube reaches more 18–49-year-olds than all cable networks combined. Effective storytelling helps to make your company something others want to engage with, whatever channels or media you choose to use. Social Media Content. Content is still king. Virtual events.

Trends 111

Trends Planning Work Management Marketing Management 111

Parse.ly

AUGUST 22, 2019

The strategist in me wants to understand how trends in social media influence a business’s potential to grow. My primary concern for other strategists out there—business analysts, social media gurus, audience development professionals, marketers—is whether the audience on a platform is even worth pursuing. billion MAUs.

Social Media 81

Social Media Traffic Media Privacy 81

Marketing Insider Group

JANUARY 15, 2020

If you cannot attend an event where a speaker you are considering is speaking, see if you can find videos on YouTube or the speaker’s website to hear the speaker in action. Use targeting tools available on both Google and social media to narrow down your audience to likely attendees. At your event, create plenty of buzz beforehand.

First-Mover Advantage 175

First-Mover Advantage Buzz Merchandising Planning 175

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. Read this blog to know more about what social media stories are and some of the best ways you can use its features.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Planning Work Management 117

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests?

Social Media 96

Social Media Paid Content Media Viral Marketing 96

Valasys

SEPTEMBER 21, 2021

Utilizing social media to promote your products and services is a great investment, regardless of your business’ scale or resources – it simply pays off. According to statistics, we spend around 42% of our waking hours browsing the internet, with 98% of people using at least two social media platforms.

Social Media 52

Social Media Examples Campaigns Media 52