Buffer

FEBRUARY 21, 2023

Here are some of the surprisingly easy and affordable DIY strategies that my team and I used to get there, and the lessons learned that can help any business owner generate their own buzz. We created our own press From the start, I was intent on public relations being a part of our marketing strategy.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. This may include social media marketing, review sites, social advertising, and other two-way engagement channels. Word-of-mouth is more powerful than ever, thanks to social media.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

ClearVoice

APRIL 23, 2021

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Ensure easy social media sharing for all content, including images, and video; use social media platform standards for size, layout, etc.;

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. The project turned into a huge community relations win, with enormous press coverage, books, films, and even the birth of an in-house employee-driven photography project.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Convince & Convert

MAY 16, 2013

Use Google to Identify Where You Can Submit Press Releases, Articles, and Guest Blog Posts. Every time you have a press release, have you ever thought about investing a few hours searching for places to manually post your news? This is a high value tab for public relations and should not be overlooked.

PR 149

PR Google Press Public Relations 149

Hubspot

OCTOBER 24, 2013

Unfortunately, old-school isn’t so trendy when it describes your company’s public relations strategy. Public relations should always be evolving, innovating, and improving to mirror how technology is shifting human behavior. Press Releases Can Be Viable Content Type. How to Craft a Press Release.

Press 28

Press Template Public Relations PR 28

Webbiquity

DECEMBER 28, 2010

Public Relations (PR): trying to manually build links from high-quality sites is difficult, tedious and time-consuming. But a well-written and optimized press release can generate dozens or even hundreds of links from quality news sites and blogs overnight. First, make sure the press release itself it well-optimized (e.g.

SEO 100

SEO Enterprise Management Digg Press 100

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk.

PR 100

PR Tools Tips Blogger 100

Marketing In Real Life

MARCH 24, 2016

An effective public relations program integrating feature articles, press releases, videos and other content delivers quantifiable returns as sales leads, clicks and social media engagement. Among these abilities are buzz, brand recognition, positioning for leadership and more.

Public Relations 40

Public Relations Buzz Press Social Media 40

Walker Sands

APRIL 17, 2023

As a result, reporters’ and editors’ inboxes are filled with AI-related pitches, making it extremely difficult for emerging AI companies — and really, any company that wants to use AI in their business — to gain earned media coverage for their solutions.

Marketing AI 52

Marketing AI Paid Search Agency Companies PR 52

Eric Mower + Associates

SEPTEMBER 13, 2018

A flexible public relations launch plan will keep your business relevant through ribbon-cutting day. The first date shared with press and consumers should be the planned year of opening, followed by the season, then the month, and last, but certainly not least, the official date once it’s assured. Think broadly.

PR 40

PR Relevance Planning Press 40

markempa

MAY 26, 2005

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

The Lead Agency

OCTOBER 4, 2017

There is a lot of buzz around machine learning and artificial intelligence. If you have used a search engine or social media today, you have probably already used it. The most advantageous of these, especially for public relations coordinators, is the growing development of sentiment analysis.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Buzz Marketing for Technology

SEPTEMBER 15, 2010

There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. With the number of traditional publications declining it brings the traditional walls that have been the master of the Public Relations industry down with it. Post on Google Buzz.

PR 100

PR Conversion Ning Digg 100

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Don’t be Shy. If a company is “doing good,” don’t be shy about talking about it.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Bluetext

MAY 5, 2023

An effective communications strategy prepares your customers and investors for what’s to come and creates buzz around the new brand. Our team developed and executed an integrated go-to-market strategy including PR, digital advertising, and social media. We’ve said it once and we’ll say it again: you only get one shot at this.

Activities 26

Activities Tactics Brand Identity Branding 26

NuSpark Consulting

DECEMBER 9, 2012

All white papers should be promoted via online press release distribution services. This is an ideal method to generate back links and create buzz about your paper. Social Media. Of course promote it via social media. Besides promoting your white paper via social media, you need to allow others to share it as well.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Social media has changed the way we communicate.

Social Media 115

Social Media SEO Marketing Websites PR 115

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. In the campaign, we used one keyword data set for all activities related to our US Open marketing. And the words enriched all related social outreach.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

The Effective Marketer

JULY 21, 2009

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. Otherwise it’s just buzz. What is it for? Who is our target? What is our goal? What are our objectives?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Integrated B2B

FEBRUARY 24, 2018

New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz words is the best way of making sure their target audience will understand the value of their brand. Print media still makes a huge impact with an audience.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Integrated B2B

FEBRUARY 24, 2018

New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz words is the best way of making sure their target audience will understand the value of their brand. Print media still makes a huge impact with an audience.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Marketing Craftmanship

APRIL 8, 2011

Distracted by all the social media buzz, it’s easy for a company to lose sight of the fact that their website remains the mother ship of brand expression and commerce. For many firms, “build it once & fill it with stuff” is considered effective website management. or “Is this how they will keep up with my needs?”

B2B Thought Leadership 100

B2B Thought Leadership Content Case Study Case Studies 100

markempa

JUNE 13, 2006

You can read the press release or listen to my podcast about it. " Read the book announcement press release Listen to the book release podcast (7:43 min 7.12 For the buzz on the book, read reviews and news. You can read the press release or listen to my podcast about it. I had the pr.

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

markempa

JUNE 16, 2006

A normal book launch involves sending press releases to the media and then hoping and praying that overworked and overwhelmed journalists (who doesnt know you exist already) will suddenly see you on the radar.I Simply put, the web has changed the rules for press releases. mean, come on. It’s made a world of difference to me.

PR 120

PR Lead Generation Rules Generation 120

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence? This makes no sense.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

MAY 13, 2007

So heres the challenge that most marketers face.they want to think long term but keep getting sucked in by the more immediate and pressing issue of a not having enough high quality sales leads. The CEOs who cower to the will of their investors, boards, analysts and media? The media who criticize leaders for thinking long-term?

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

Marketing In Real Life

JULY 30, 2019

An effective public relations program integrating feature articles, press releases, videos and other content delivers quantifiable returns as sales leads, clicks and social media engagement. Among these abilities are buzz, brand recognition, positioning for leadership and more.

Public Relations 8

Public Relations Buzz Press Social Media 8

Altitude Marketing

OCTOBER 23, 2018

Public Relations Manager – will handle pitches, placements and press releases. Social Media Coordinator – will cover your social channels and presence. Content Marketing Writer – will handle short- and long-form copywriting. Digital Marketer – will manage PPC and other digital ads.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Hubspot

DECEMBER 14, 2010

Both new HubSpot employee Christine Huynh, the author of Friday's post “Why PR Doesn’t Drive Sales” , and I have public relations experience, so our views come from years in the trenches (thus the phrase “PR is not pretty’). You can measure the links that a press release delivers to your website.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

markempa

JUNE 14, 2006

I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding. I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

JUNE 16, 2005

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Sprout Social

FEBRUARY 7, 2022

That’s where your media relations strategy comes in. You just need to spend more time on social media. Social can take your media relations efforts and elevate them so your brand becomes impossible to miss. Social can take your media relations efforts and elevate them so your brand becomes impossible to miss.

Media 102

Media Marketing & Strategy Press Paid Search Agency 102

DivvyHQ

OCTOBER 31, 2023

Have you ever thought about the distinct differences between content marketing and PR? Both heavily leverage content, but they serve very different objectives for most companies.

PR 73

PR Differentiation Content Marketing Content 73