Marketing Insider Group

OCTOBER 27, 2020

Ask their opinions about the event sessions, speaker performance, virtual event platform, downloadable materials, and other important aspects of the event that need evaluation. Post-event social media engagement is effective for keeping the event buzz alive. This will give you insight into what interests each attendee.

Lead Ranking 326

Lead Ranking Lead Scoring Tips Lead 326

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Sales Management 104

Sales Management ROI Planning Work Management 104

ClearVoice

OCTOBER 9, 2018

In major cities, content marketing agencies often define and hone their practice areas, core competencies, and the industries in which they specialize. It’s common to see firms branding themselves into one niche: hospitality PR, or tech PR, or style and fashion influencer marketing. In their city.

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

chiefmartech

APRIL 11, 2016

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Heinz Marketing

JUNE 21, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Let’s face it, the B2B world can feel like a wild roller coaster ride sometimes, with market volatility throwing in twists and turns at every corner. Wrapping it up Navigating customer retention in a wobbly B2B market can be like walking a tightrope.

B2B Marketing 96

B2B Marketing B2B Advertising Agencies Paid Search Agency 96

Biznology

JANUARY 8, 2020

HR Technology Solutions will Flood the Market Governance First: Who should have access to the data? The buzz phrase “Employee Experience” (EEUx) will become real as the EEUx merges and becomes indistinguishable from the Consumer Experience (CUx). This has clear implications for policy and business opportunities. How is data protected?

Marketing AI 145

Marketing AI Buzz Transparency Opinions 145

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. They bring your best customers together and attract a wider audience from your target market. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Champion Communications

JULY 24, 2023

In a stroke of strategic genius, Barbie’s PR team orchestrated an awe-inspiring rebranding campaign that not only revitalised the iconic doll’s empire but also generated an astonishing amount of buzz and partnership opportunities. Surprisingly, only 1.4%

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Bluetext

MAY 28, 2024

In today’s digital age, the realm of influencer marketing has evolved dramatically. Enter the micro-influencer: a more relatable, authentic, and highly effective force in the marketing world. They often have a close-knit community of followers who trust their opinions. What Are Micro-Influencers?

Campaigns 48

Campaigns Public Relations Advertising Agencies Paid Search Agency 48

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

Sprout Social

OCTOBER 1, 2022

It’s an opportunity to leverage seasonal marketing to connect with your audiences. Bringing a little autumn coziness into your marketing strategy is a great way to keep your content fresh and engaging. We used Sprout Social Listening to gauge public opinion on the flavor. Seasonal marketing falls together.

CAN-SPAM 109

CAN-SPAM Social Media Trends Buzz 109

Lattice

OCTOBER 23, 2015

Predictive Analytics, Predictive Marketing, Predictive Intelligence, Big Data, Intent Data and it goes on…. All of these terms are being thrown around the marketing community with gusto. That is why at Lattice, we took it upon ourselves to understand what predictive marketing truly means to the marketers in the field.

Demand Generation 100

Demand Generation Buzz Marketing & Strategy Paid Search Agency 100

Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

Marketing Insider Group

MAY 18, 2020

Thought leadership is a content marketing approach that spotlights expertise to build credibility. Thought leadership describes an approach in content marketing that involves tapping into your internal talent, passion, and expertise to answer the most burning questions of your target audience, relative to a specific topic.

Thought Leadership 361

Thought Leadership B2B Thought Leadership Research Practices 361

Marketing Insider Group

JANUARY 29, 2020

Celebrities and big names can be a huge marketing bonus for certain events, but they’re not necessary for every event. Remember you’re marketing your event to potential speakers as much as you are to potential attendees – make sure you have a solid marketing plan in place before making contact. Choosing the Right Speakers.

Conference 271

Conference Budget Programs Thought Leadership Contact Marketing 271

Brandwatch Marketing

OCTOBER 25, 2023

Measuring brand awareness divides marketing. It is viewed by some as a pointless exercise, an accumulation of vanity metrics that bears no relation to marketing ROI. Sharp states that brand recall is improved with a consistent and ubiquitous logo and tagline, by celebrity endorsements and traditional mass marketing.

Branding 98

Branding Brand Identity Advertising Benchmark Eye-Tracking 98

MLT Creative

APRIL 13, 2012

Many adventurous and curious B2B marketers embarked on the social media journey just a few years ago uncertain where the path would lead. Opinions and recommendations from trusted digital alliances created a wave of action. Schafer examines influence on the web, this new social phenomenon and its impact on marketing.

Buzz 40

Buzz Word of Mouth B2B Advertising Agencies 40

Hubspot

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry.

Thought Leadership 75

Thought Leadership Curation Ad Building Lead Ranking 75

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. After all, people trust other people’s opinions more than they trust faceless corporations. These are the very audiences with whom relationships are established.

Social Media 71

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 71

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Branding 133

Branding Brand Identity Word of Mouth Social Media 133

Influitive

OCTOBER 28, 2015

This is why referral marketing programs can be so effective. And 43% of those buyers use it to connect with individual thought leaders to ask for their opinions on the product or service. Download this free guide to learn how customer marketers at fast-growing companies are focusing on customer engagement — and seeing results.

B2B Marketing 100

B2B Marketing Paid Search Agency Peer-to-peer B2B 100

Salesforce Marketing Cloud

FEBRUARY 14, 2024

The big buzz and abrupt crash of interest in AI alerted CIO Prakash Kota to understand why users weren’t embracing new capabilities, and if the reasons were related to trust. And now we’re ready, in my opinion, to accept.” I don’t think we could have jumped directly into gen AI, as a 64-year-old manufacturing company,” he said.

Paid Search Agency 105

Paid Search Agency Tips Ads Lead Ranking 105

Animalz blog

MARCH 21, 2024

When most content marketers think of a blog, they imagine a reverse chronological feed of posts. As a result, the default behavior of many content marketers is inefficient at best and wasteful at worst. It’s hard to overstate just how problematic this practice is in content marketing.

Lead Ranking 115

Lead Ranking Lead Scoring Thought Leadership Allocation 115

Single Grain

JUNE 24, 2019

Normally, I tell these people “sorry, most marketing campaigns don’t work like that.” Buzz marketing, however, is as close as you can get to trying to create viral content, but it’s more reliable and typically has longer-lasting benefits than a single campaign that goes boom. So What Exactly Is Buzz Marketing?

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105

ClickDimensions

JANUARY 21, 2020

We marketers – and the people we market to – like to get in on the action too. That’s why you may have been hearing more about word of mouth marketing lately. One of marketing’s earliest success story tactics is now back again with a modern twist. Why Now (Again) for Word of Mouth Marketing?

Word of Mouth 64

Word of Mouth Planning Marketing & Strategy Opinions 64

Scoop.it

JANUARY 20, 2022

They are the company’s partners who use word-of-mouth marketing to promote a product or service. And this type of marketing influences 92% of consumers to purchase. Influencers are celebrities, bloggers, and opinion leaders, who have proved to have knowledge on a specific topic. Strengthening Your Social Media Marketing.

eCommerce 88

eCommerce Branding Brand Identity Word of Mouth 88

Rev

JUNE 14, 2019

In a post on the D&B website sharing this news, Lattice is positioned as a ‘ leading AI-powered customer data platform, enabling B2B organizations to scale their account-based marketing and sales programs across every channel.’. Account-based marketing? And everyone has an opinion. Oh, hells yes. Stick with what works.

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Choozle

AUGUST 26, 2021

Two days ago, we had a bustling full house — meeting rooms were full, team lunches were had together, and there was a constant buzz of conversation and collaboration. Today is an “off” day in the Choozle office, meaning team members have the ability to work from home — and the silence is almost as loud as the prior buzz of the full office.

Buzz 111

Buzz Work Management Fulfillment Touchpoints 111

Influitive

AUGUST 3, 2015

In the B2B software world, it’s a buyer’s market. With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. The answer: social proof marketing. Social proof is the new marketing. Increase social media buzz.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. As expected , most who used Fleets said they felt more comfortable publishing more personal thoughts or opinions than they'd publish in standard tweets.

Twitter 101

Twitter Features Urgency Marketing Custom Publishing 101

Hubspot

AUGUST 29, 2019

The PRNEWS Blog features in-depth analysis of current industry news, useful how-tos, career advice, and opinion articles from PR pros across numerous industries. With sections on social media management, crisis communications, media relations, marketing, and more, PR Daily serves up a diverse range of topics for PR and comms pros.

PR 77

PR Paid Content Public Relations Paid Search Agency 77

KoMarketing Associates

OCTOBER 21, 2014

During one of these waves of nostalgia, I made a connection between Halloween and my job as a content marketer…and then another…and another. In fact, some of my fondest Halloween memories have a direct correlation with content marketing best practices. How this relates to content marketing : The same can be said for content marketing.

Content Marketing 120

Content Marketing Content RSS Paid Search Agency 120

Content4Demand

MAY 12, 2021

Clubhouse is the latest social app to gain major traction and buzz in the tech and marketing worlds. As hordes of iPhone users flocked to the app and begged their peers for invites, the thought leadership flood gates opened and the opinion pieces came rolling. What Are the Benefits to B2B Marketers and Content Strategists?

Social Media 59

Social Media Media B2B Thought Leadership Peer-to-peer 59

EveryoneSocial

JANUARY 27, 2021

It should be of no surprise to you that marketing and the way your organization generates sales have altered over time. Sure, traditional digital marketing strategies still work and many are necessary items if you want your company to compete. So what is advocacy marketing? Utilizing Brand Promoters Advocacy Marketing Examples.

Peer-to-peer 98

Peer-to-peer Paid Search Agency WOM Marketing & Strategy 98

Smashmouth Marketing

JUNE 14, 2010

Roll all these feeds, files, emails, tweets, micro-blogs, discussions, and public buzz into a cockpit-like environment and you have Jive What Matters , an enterprise class portal into this sea of social information that keeps us operating in real time. My domain expertise is B2B Marketing and Sales, especially Demand Gen.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

BOP Design

DECEMBER 12, 2017

Over the past year, ABM has been all the buzz for B2B marketing strategies. However, there is value behind the buzz as B2B firms are starting to see the ROI of well-executed ABM campaigns. Here, we take a look at why your B2B marketing team should be running your next ABM campaign. Why Should Marketing Be Involved?

Account Based Marketing 50

Account Based Marketing ABM Campaigns Lead Ranking 50