ClearVoice

APRIL 23, 2021

” Azzollini McKinley, who previously worked at PR Newswire , made the comparison between off-page optimization and “good old-fashioned public relations.” Include Facebook and Twitter and LinkedIn and Instagram where applicable. Include Facebook and Twitter and LinkedIn and Instagram where applicable.

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

Sprout Social

JANUARY 12, 2022

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Either on-site, social media, Google or third-party review aggregators. Review aggregation sites are crucial for software brands, as is Google search. What are some examples of word of mouth marketing? Good question!

Word of Mouth 136

Word of Mouth Paid Content Conversion Work Management 136

Webbiquity

OCTOBER 13, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. A simple tool like Google Alerts would pick up most stray citations. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. Dylan Field at Figma built a custom tool to find the most influential designers on Twitter and focused all his energy there: “We recognized for design software, there’s no choice but to go bottom-up. Get press Three startups I looked at had meaningful success with early PR.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Of course, this keynote ousting would have produced epic PR with or without Marc’s brilliant response. But the PR team exponentially multiplied the incident’s value to salesforce.com. Event-specific signage and an entire on-site team drove buzz and awareness. And it went beyond the physical location. Video Marketing.

PR 48

PR Salesforce.com Multi-Channel Planning 48

Webbiquity

JANUARY 7, 2011

Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day. “Social is much bigger than marketing and PR. “Social is much bigger than marketing and PR. link on Twitter. Post on Google Buzz.

Social Media 100

Social Media Trends Social Marketing Media 100

Biznology

NOVEMBER 10, 2015

Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am. When I started, what I did was called viral marketing , buzz marketing , and new media. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Webbiquity

DECEMBER 28, 2010

Public Relations (PR): trying to manually build links from high-quality sites is difficult, tedious and time-consuming. If a company has a quality Twitter following, its Twitter account is likely to appear in the top five results in branded searches. Post on Google Buzz. Share this on Bebo. Share this on Facebook.

SEO 100

SEO Enterprise Management Digg Press 100

Webbiquity

SEPTEMBER 21, 2010

Examples range from Google News and Yahoo! These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. Tweet This!

Aggregators 100

Aggregators Blogger Media Curation 100

Webbiquity

NOVEMBER 16, 2010

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

Social Media 100

Social Media Media Digg PR 100

Biznology

DECEMBER 4, 2012

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. So, there’s a built-in aggregator that I can set up to suck in all the RSS feeds of all the blogs to which I contribute, including Twitter. and add them as they’re introduced (hello Google+, for now).

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Webbiquity

JUNE 20, 2011

It’s why a search for “social media sucks&# on Google yields almost 12 million results (so much for my SEO on this post, oh well). Marketers follow other marketers, PR pros hang with other PR pros, engineers interact with other engineers. Google settled a lawsuit last fall relating to its Google Buzz service.

Social Media 100

Social Media Peer-to-peer Media PR 100

Biznology

FEBRUARY 15, 2019

Start running google searches for your brand and your products. Go through the same exercise on each of the social platforms (Twitter, LinkedIn, Facebook, YouTube, etc). The results you receive and track will determine what level of resources will be needed to stay informed of all the buzz around your brand and products.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Webbiquity

FEBRUARY 8, 2011

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Post on Google Buzz. Tweet This!

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

KoMarketing Associates

APRIL 24, 2014

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. And as I wrote in a recent article for Search Engine Watch, set up goal tracking in Google Analytics to ensure email subscriptions a benchmark for SEO performance.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. Little did they know, the model was well beyond their pay grade.

Social Media 115

Social Media SEO Marketing Websites PR 115

Buzz Marketing for Technology

JULY 15, 2008

Google e Media sociali. - Have a twitter time! - Twitter Updates. follow me on Twitter. Google e Media sociali. Normally when a PR person approaches me with a story, Im not all that. New Distributed 3D Virtual Environment w/ Instructional Potential: Google. Non di solo Google. 15-lug-2008.

Google 100

Google Web 2.0 Wikipedia Social Media 100

Scoop.it

JULY 13, 2023

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. The platform searches Facebook, Twitter, LinkedIn, Instagram, and other social media content. This may land you in legal problems, issues with the Google ranking system and get your site penalized.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store? Pissing off Google.)

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Webbiquity

FEBRUARY 18, 2011

Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO).

SEO 100

SEO Digg Consulting Social Networks 100

Marketing Insider Group

FEBRUARY 12, 2013

You should check out their highly-respected company blog and follow Todd on Twitter @ toddwheatland. PR was an obvious early hit. You want Twitter? And follow the conversation on Twitter (@ BrennerMichael or @ ToddWheatland ), LinkedIn , Facebook or Google+. Tell me about yourself. How is it changing?

Work Management 100

Work Management B2B Thought Leadership Content Marketing Management 100

Hubspot

MAY 5, 2010

Tweets about this, tweets about that, tweets about just about everything are available on Twitter. Twitter has solved the problem of copying and pasting pictures of tweets by launching a tool to actually embed tweets on a page. Below are examples of 1) screenshot of Twitter status, and 2) embedded Twitter status.

Twitter 28

Twitter Tools PR Buzz 28

Webbiquity

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). It’s a component (an increasingly essential one) of an overall marketing and PR plan.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Twitter knows that you are @somecustomer, and what you Tweet about, and maybe your geography.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. Thousands participated in related conversations on Twitter, Tumblr, Facebook, and LinkedIn.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Sprout Social

APRIL 19, 2017

For instance, a prospect you shared an article with on Twitter may come back and purchase from you three months later because they bookmarked your content. And if they clicked on a Google Ad, credit will be given to Google, even though social contributed to the conversion. Social Impacts More Than Just Social. Build Awareness.

Social Media 104

Social Media Paid Content Lead Scoring Lead Ranking 104

KoMarketing Associates

JULY 22, 2014

But, with my Twitter feed inundated with these types of advice columns, I’ve started asking myself: Why do I keep reading about what content marketing strategies have worked well for other people? This month, for one of our larger clients, we’re focusing on long-form content pieces targeted for two industry segments in particular.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Webbiquity

JANUARY 21, 2011

Most of us aren’t good at it (if we were, we’d be highly compensated professional sales people instead of managers, marketers, PR practitioners, designers, writers, or whatever). LinkedIn, Twitter, Facebook, webinars, podcasts, blogs…didn’t even exist. Post on Google Buzz. It’s not comfortable.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Parse.ly

DECEMBER 11, 2018

Social media platforms that were influential in driving traffic included Facebook (40% of views), Twitter (3% of views), and Instagram (1% of views). While other search engines, like Bing, and question-and-answer website like Quora also make the list, Google Search sent the bulk of traffic to articles about Bohemian Rhapsody.

Press 69

Press Wiki Correlation Traffic 69

Webbiquity

JULY 6, 2010

The inaugural post on Webbiquity explains the concept of web presence optimization—how websites, blogs, SEM, SEO, interactive PR, content marketing, social networking, reputation management and social media can work together to make a company or individual omnipresent online for their targeted description or value statement. Tweet This!

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Buzz Marketing for Technology

JANUARY 26, 2011

It’s the interconnected nature of today’s social networks like Facebook or microblogs like Twitter and the way they broadcast their messages to the world but also in the process creating permanent search friendly records that make them so powerful and also potentially dangerous. But a quick Google search and bingo digital ink is indelible.

Social Media 100

Social Media Media Broadcasting PR 100

Convince & Convert

MARCH 4, 2010

We hear how twitter and the other SM tools will help to get you on top, blah, blah but that only happens so few times. All the best, Ed twitter: @fanfoundry [link] Deepak Dutta "How to Match 10 Key Success Metrics to Your Blogging ", [link] [link] davinabrewer Like ed ranked them below, I don't think they are exclusive.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Webbiquity

DECEMBER 21, 2010

Twitter, Facebook and LinkedIn groups, community sites (e.g. Traditionally, customer case studies, PR and analyst relations have filled this role. Post on Google Buzz. It’s no longer the biggest ad budget that wins. People want to buy from companies that are smart, helpful and responsive. Share this on Bebo.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

FEBRUARY 1, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Facebook: Who you know; Twitter: What you know by Social Media Today. SEO tips for Facebook and Twitter by iMedia Connection. Managing Twitter Accounts for Companies by Ignite Social Media.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Or, you could survey Web site visitors, gathering data in real-time.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137