Sprout Social

JANUARY 24, 2024

Social media listening tools like Sprout Social help you track brand mentions (including misspellings and untagged mentions) and identify keywords linked to your brand, enabling a nuanced understanding of whether mentions represent positive feedback, a brand breakthrough or a potential crisis. It’s time to #DetoxYourFeed ?

Paid Content 93

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 93

ClearVoice

APRIL 23, 2021

” Azzollini McKinley, who previously worked at PR Newswire , made the comparison between off-page optimization and “good old-fashioned public relations.” Add some marketing and PR. Azzollini McKinley explained that “Google wants to share the world’s best information.” Make it easy to share.

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

Contify

JANUARY 16, 2018

A Google alert is simple to set up?—?just just search a keyword, click on ‘create alert’ and?—?voila?—?we’ve we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. Is Google letting Google Alerts fail? not just any seo.”

Work Management 40

Work Management Google CMS Development Enterprise Management 40

KoMarketing Associates

APRIL 24, 2014

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. And as I wrote in a recent article for Search Engine Watch, set up goal tracking in Google Analytics to ensure email subscriptions a benchmark for SEO performance.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Biznology

NOVEMBER 10, 2015

Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am. When I started, what I did was called viral marketing , buzz marketing , and new media. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Sprout Social

JANUARY 12, 2022

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Either on-site, social media, Google or third-party review aggregators. Review aggregation sites are crucial for software brands, as is Google search. What are some examples of word of mouth marketing? Good question!

Word of Mouth 132

Word of Mouth Paid Content Conversion Work Management 132

Webbiquity

DECEMBER 28, 2010

Most still focus on the same basic areas: • Keyword research. • It’s easier to incorporate new keyword groups, naturally, in a blog post or series of posts than it is to rewrite sections of a corporate website. Public Relations (PR): trying to manually build links from high-quality sites is difficult, tedious and time-consuming.

SEO 100

SEO Enterprise Management Digg Press 100

Biznology

JANUARY 27, 2014

Algorithms that comprise hundreds of criteria determine how websites rise or fall in rank for specific keywords. Volume of search for any keyword and key phrase can be easily known with tools the the Google Keyword Planner and Wordtracker. People read good content before the read good keywords.

SEO 80

SEO Forrester Wikipedia Keywords 80

The ABM Agency

JANUARY 28, 2021

If they can’t find you on Google or Bing, you’ll have to work ten times harder to reach and engage the buying committee (spending more money in the meantime). Keywords, on-site optimization, and backlinking are all strategies to maintain an impressive search engine ranking. . What are the Benefits of Demand Generation? .

Demand Generation 52

Demand Generation Demand Generation Agencies Demand Paid Search Agency 52

Webbiquity

OCTOBER 25, 2010

The list excludes sites that were, ahem, inappropriate for most blogs, had non-operational submission forms, appeared inactive, required a fee, or had a Google Pagerank of zero. So, having recently completed a submission campaign for a client, here is an updated list of blog directories and RSS syndication sites that remain active and free.

RSS 100

RSS Promotion PR PageRank 100

Webbiquity

FEBRUARY 18, 2011

Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO).

SEO 100

SEO Digg Consulting Social Networks 100

Biznology

DECEMBER 4, 2012

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. Another thing it lets me do is add a plugin that easily allows me to offer all my visitors the ability to effortlessly share my content to Pinterest, Facebook, Twitter, Tumblr, and even Google+, reddit, digg, NewsVine — whatever.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

SmarkLabs

JUNE 13, 2022

The topics you choose to cover in your content should be based on keywords that align with how your buyer personas define their problems, as well as the topics that establish you as an authority in your field. SEO content focuses on positioning your products and services as timely solutions to those consumer problems. Paid Media.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Scoop.it

JULY 13, 2023

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. Further, you should include brand-appropriate keywords to position your authority as an expert in the space. And the last thing you would want to do is come off as shady and unprofessional.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

KoMarketing Associates

JULY 22, 2014

The decision to do so was based upon several factors: keyword ranking difficulty, wanting to generate social buzz and potential link partnerships by referencing key bloggers/industry pros in each article, etc. But who can forget Matt Cutts’ January 2014 proclamation that guest blogging was “stick a fork in it” dead? Final Thoughts.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

The Lead Agency

OCTOBER 4, 2017

There is a lot of buzz around machine learning and artificial intelligence. In the near future, a lot of day-to-day marketing activities, such as keyword research, Ad Words campaign management, copywriting and online monitoring, could be delegated to smart machine learning software. They are Google, Facebook, IBM and Amazon.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. Meaning, a brand (or person) could benefit by leveraging the crowd.

Social Media 115

Social Media SEO Marketing Websites PR 115

Sprout Social

APRIL 19, 2017

And if they clicked on a Google Ad, credit will be given to Google, even though social contributed to the conversion. The direct link between social media and a new customer might not always be as direct as a Google Adwords or media buying campaign. Start by identifying some keywords associated with your brand.

Social Media 102

Social Media Paid Content Lead Scoring Lead Ranking 102

Hinge Marketing

JANUARY 3, 2014

Blogger outreach combines a traditional PR campaign with a linkbuilding campaign and is a good way to pitch industry blogs to land spots as a guest blogger. Sharing your content generates buzz about your firm. Google’s new Hummingbird update focuses more on robust, high quality content and less on keyword cramming.

Planning 48

Planning Content Marketing Work Management Blogger 48

Webbiquity

AUGUST 5, 2010

SEO’s Magic Bullet by PR 20/20. Pete Hollier offers tips for search optimizing a blog, some of which also apply to standard websites (keyword research) and some unique to blogs (using SEO plugins). Post on Google Buzz. Gini Dietrich lays out a six-step, eight-minute process to use social media to promote blog posts.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Webbiquity

MAY 30, 2010

20 Funny, Clueless, Weird, And Existential Google Keyword Searches by MediaPost Search Insider. Advertising & PR. This showed up in my Google Alerts one day; a two-paragraph review of my old blog. Post on Google Buzz. The LOL Cats Take On The World Of Freelancing by Hi, I’m Grace Smith. Tweet This!

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

The Effective Marketer

JUNE 21, 2009

Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. I attracted 1008 keywords to my website last month although I'm actually targeting 10. Even if we talk about exact keyword-phrase the reality is a little bit different then keyword tools statistics.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

APRIL 6, 2010

Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. When creating and promoting social content, include specific, relevant keywords and search phrases wherever possible. Consider including some of these phrases to your master keyword list.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). You don’t need a film crew.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Hubspot

JUNE 10, 2016

Simply input your keyword -- for example, let’s use “content marketing” -- and filter down the timeframe you’d like to see results from. 3) Google Trends. Google Trends is a great resource for surfacing some of the biggest daily headlines, as well as stories on the rise. Working Popular Trends and Events Into Your PR Strategy.

Trends 28

Trends Content PR Viral Marketing 28

Convince & Convert

MARCH 4, 2010

Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion. In PR, measurement has always been a finger in the wind exercise. Im Jay Baer.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Webbiquity

JULY 22, 2014

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today?

PR 100

PR Paid Content Blogger Outreach 100

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: We monitor trial conversions from our website via Google Analytics and verify our number of trials generated with our back-end database. 2: Marketing Qualified Leads (MQLs). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Online Marketing Institute

NOVEMBER 2, 2009

If you need immediate opportunities, search engine marketing (SEM) programs such as Google AdWords and Yahoo Search Marketing provide a competitive ROI, make it easy to control spending, and can start generating results as soon as they’re flipped live. These programs provide very little if any lasting branding benefit.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Online Marketing Institute

NOVEMBER 10, 2010

Are you using the same tired buzz words and industry jargon? Usually it’s not, and when I point this out, I’m told that they paid a web designer to “throw some keywords in the meta tags.” You can find people who will argue SEO is dead but the bottom line is this: we all search for things using keywords. Bookmark the permalink.

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Convince & Convert

AUGUST 19, 2010

Compendium is a uniquely powerful blogging platform because it creates separate, “compended&# blogs for each keyword. Thus, Western River doesn’t really have one blog, it has hundreds of keyword-focused blogs. Great example of integrated marketing in real life: The 3 Amigos, by [.] Im Jay Baer.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Hubspot

MAY 5, 2010

Find out how to generate some "buzz" via social media pollination [link] less than a minute ago via CoTweet HubSpot HubSpot Key Marketing Takeaways Allowing users to embed tweets will change the way people use Twitter to relay ideas. Webinar: Twitter for Marketing and PR Want to learn more about using Twitter for Marketing and PR?

Twitter 28

Twitter Tools PR Buzz 28

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. In another post, Chris provides detailed instructions on how to add friends in Google social bookmarking.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Optinmonster

JUNE 14, 2024

It’s important to track owned media so you can get a full understanding of the buzz around your brand. There are also amazing tools like MonsterInsights that you can use with Google Analytics to get the info you need to track the ROI of your owned media. This also gives you an idea of how that impacts your marketing efforts.

Paid Content 77

Paid Content Planning Marketing Budget Creation Marketing Plans 77

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40