The Lead Agency

OCTOBER 4, 2017

There is a lot of buzz around machine learning and artificial intelligence. According to researchers at RMIT , the future of work will be radically disrupted by ubiquitous automation. According to research and advisory firm Forrester , programmatic marketing is expected to account for 50% of all advertising by 2019.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Source : Forrester Research. 85% of business buyers believe companies shouldn’t just present information via social media – they should also interact and engage with them. Source : Buzz Marketing. Interactive spending will climb 9.2%, to $51.5 billion this year. Source : eMarketer. billion in 2014. Bloggers on Brands.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

SnapApp

JULY 10, 2018

A great resource for all types of marketing campaigns, Marketo specifically speaks to demand gen teams by demonstrating how social interactions can be used to create buzz and generate awareness around a product. Forrester B2B Marketing Forum. Check out our research and resources. Demand Gen Conferences to Attend.

Training 48

Training Demand Demand Generation Agencies Planning 48

The ROI Guy

DECEMBER 9, 2010

With the constant pressure on IT managers to “do-more-with-less&# , and the difficulty to understand how the analyst research translates to particular applications, it is important that organizations analyze their own unique opportunity for cloud savings and ROI. Latest Research. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

FEBRUARY 15, 2011

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. Latest Research. How to Measure and Present the Effectiveness of Yo.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

Buzz Marketing for Technology

FEBRUARY 18, 2010

I break out my reading by several meta-topics like Must Reads which is mostly keeping me up to date on things like Facebook because of my book and the new book coming out in November as well as B2B Marketing trends, Primary are blogs that I frequent such as the majors like Mashable and the individual blogs like Web Ink Now (plus a ton more), some personal (..)

Social Media 100

Social Media Digg Media RSS 100

The ROI Guy

JANUARY 20, 2011

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Demand Generation , EMC , Pisello , TCO Calculator 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Latest Research. How to Measure and Present the Effectiveness of Yo. They do if they are.

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. As could be expected, Forrester indicates that the majority of 2010 IT spending went to support existing operations – essentially “keeping the lights on&#.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

JANUARY 25, 2011

Buyers, Fueled by the Internet, Firmly in Control With a wealth of information from vendors, analysts and peers, buyers are doing more research on-line. At the same time, buyers are indicating that sales is often not prepared for meetings, and not adding value above and beyond what they can research on their own. Latest Research.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

DECEMBER 23, 2010

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , CIO Insight , Frugalnomics , IT Budgets , Pisello 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Latest Research. How to Measure and Present the Effectiveness of Yo. They do if they are.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

FEBRUARY 14, 2011

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Pisello , Social Media ROI 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Latest Research. How to Measure and Present the Effectiveness of Yo. Let the Good Times Roll? They do if they are.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

JULY 15, 2009

Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

MAY 6, 2010

Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

Buzz Marketing for Technology

JUNE 27, 2008

Presentation. is underway here in Italy, and I presented “Cultivating wikis to change the enterprise and improve the bottom line&# this morning. Grow Your Wiki: Presentations in Italy and Portugal Next Week. Digital Democracy. digitallearning. documentation. EDUCAUSE2006. encyclopedia. enterprise 2.0. Enterprise 2.0

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

The ROI Guy

DECEMBER 6, 2010

From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

Share to Twitter Share to Facebook Share to Google Buzz Labels: Information technology , IT , ROI , Server Virtualization , TCO , Virtual Desktop , VMware 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Latest Research. How to Measure and Present the Effectiveness of Yo.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

FEBRUARY 4, 2009

Competitive opportunities emerge for those that can present the best cost/benefit analysis, and TCO comparisons which can help create the case for why current solutions are more expensive and warrant replacement, or which competitive options will cost less over its lifecycle. Latest Research. Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Share to Twitter Share to Facebook Share to Google Buzz Labels: Microsoft , ROI , Server Virtualization , TCO 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Latest Research. How to Measure and Present the Effectiveness of Yo. Let the Good Times Roll?

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Forrester Research shows that from 2009-2014, U.S. I’d be happy to share my slide presentation with you, too). I wasn’t talking to you.) (If I work almost entirely with agencies.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Buzz Marketing for Technology

JUNE 27, 2008

Research & Analysis. Presented by CIOs and other senior level executives, these invitation-only programs offer timely topics and strong networking. Forrester Wave: Service Desk Management Tools, Q2 2008. Enhancing Online Sales and Support: New Research Reveals What Works--and What Doesnt. src = [link]. }. White Papers |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. link] Sathya Hi jay, could i see the presentation in a bigger size. Wisely improve the present, it is nike dunk low thine.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

FEBRUARY 23, 2010

Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs. I’m constantly referring back to Forrester’s POST methodology when planning campaigns.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

The ROI Guy

NOVEMBER 8, 2006

Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 4, 2007

1.38M in net present value (NPV) savings over 3 years (with a 10% discount rate) 4. Share to Twitter Share to Facebook Share to Google Buzz Labels: ROI , Server Virtualization , TCO 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Latest Research.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

Hinge Marketing

MARCH 12, 2020

In fact, Forrester predicts that over 13% of all B2B revenue will be direct through websites by 2021. Artificial intelligence and machine learning will improve professional services marketing efforts online – With so much buzz and hype around these technologies, it’s hard to tell fact from slick marketing spin. This is a mistake.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

The ROI Guy

NOVEMBER 8, 2006

Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

NetLine

AUGUST 2, 2023

There are also other lead types defined by industry bodies, technology vendors, and research firms as part of their own frameworks. Automation Qualified Lead (AQL): As Forrester explains , this is “the stage where inquiries, both inbound and outbound, are loaded into the marketing automation platform (MAP).

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Convince & Convert

FEBRUARY 7, 2017

Want to create a buzz for your product online and be discovered by even more people around the world? Use Hashtag Research to Increase Your Reach. Image via Forrester. The message is clear and well-presented. Want to convert browsers into shoppers and grow sales for your business? billion posts every day. Run a Contest.

eCommerce 147

eCommerce Emarketing Mobile Advertising Paid Search Agency 147

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). • Competitive analysis: How does your brand stack up to the competition? •

Social Media 155

Social Media Media Paid Content Work Management 155

The ROI Guy

DECEMBER 14, 2005

In his book, and related articles and presentations, Mr. Carr’s main assertion is that the majority of IT investments have become a commodity – a utility that offers little competitive distinction and therefore no competitive advantage. Latest Research. How to Measure and Present the Effectiveness of Yo.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. All testimonials end with different call to actions that are tailored as per the solution presented in the video and give viewers multiple ways to contact the brand for their own needs. Guest post by Cheryl Joy.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Webbiquity

JULY 22, 2014

Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience by #SocialPR Chat. This is known as a citation, and is currently thought to play a major role in helping Google understand the buzz or importance of a particular brand”). The world has changed. ” Guides to the Evolution of PR.

PR 100

PR Paid Content Blogger Outreach 100

Webbiquity

FEBRUARY 7, 2012

53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

JANUARY 10, 2010

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. Marta Kagan has put together possibly the best single presentation on social media ever. 20 Totally Free Buzz Pocket Mining Tools by aimClear. View more documents from Marta Kagan.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100