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Get your free sample of Personal Branding Magazine!

Fearless Competitor

Find New Customers congratulates a good friend, Dan Schwabel, who published a new edition of Personal Branding Magazine. To read your free sample, please click Personal Branding Magazine. For more information, please visit: Free sample URL: [link]. Facebook page: [link]. Paul Dunay, Buzz Marketing for Technology. Paid subscription URL: [link].

Big Data is Buzzing, But Small Data Packs a Punch [Q&A]

Sales Intelligence View

You recently published an insightful article called “ Your Small Data Just Sucks.” Rand: Yes, big data has been quite the buzz word out there, but we really need to recognize the value in small data too. Editorial experts analyze vast sample files to assess the accuracy of different sources. But it is now. Want to learn more about data, big and small? It’s wider at the top.

Buzz 38

The 29 Best Social Media Monitoring Tools


Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Find interesting content on ANY topic.

Tools 90

The 21 Best Content Curation Tools


The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. Sample review: “Add and curate content from any public webpage. It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive).

A Brave New World in Book Marketing

Savvy B2B Marketing

Things are changing as quickly in the publishing world as they are at your local phone store. The old model of an author writing a book and then handing it over to an agent and then publisher to do all the marketing are long gone. Which means that if you publish a book (e-book or hardcopy) you’ll need to be smart about how you get the word out to your audience.

20 Last-Minute Halloween Costume Ideas for Tech Geeks & Digital Marketers


You''re the hottest new social network to totally maybe make Facebook irrelevant. Here''s a sampling I recommend due to their unique blend of easy-to-recognize and easy-to-execute. Each person should carry a buzzer and, when the buzzword is uttered, buzz at the offender. Know what''s scary? Figuring out Halloween costumes for work. 1) The Scarf Guy From the Apple Announcement.

Content Marketing: Connect the Dots and Drive Results

Writing on the Web

And then publish a lot of content in many different forms. Here’s a sample of what you’ll learn: For example, your content should accomplish these 4 goals: Connect with readers right away (ask them about their problems or challenges). These goals apply to your website, your blog, your newsletters and everything you publish on the Web whether in text, audio or video.

Business Blog Writing: Come on, light my fire!

Writing on the Web

In his best-selling book Story: Substance, Structure, Style, and the Principles of Screenwriting , published in 1997 by Harper-Collins, master screenwriter Robert McKee argues that stories “fulfill a profound human need to grasp the patterns of living—not merely as an intellectual exercise, but within a very personal, emotional experience.”. Share this on Facebook. Digg this!

What You Need to Know This Morning: June 6, 2013


Thursday is the worst day of the week, because by now you’re exhausted and you don’t yet have that gleeful “almost there” buzz of Friday, so all you can do is keep slogging on. Our dear friend Seth Godin just published the 5000th post on his blog. Here’s a cool promo -- a twist on the old stand-on-the-corner-and-give-out-samples tactic. This at least is how I feel about it.

4 Content Marketing Goals for a Coach Website

Writing on the Web

So the video gives a sampling of what it’s like to see and hear him. Share this on Facebook. Post on Google Buzz. Content Marketing Tip: Use Ready-to-Publish Articles. How should content marketing be used on the home page of your website? What makes good website copy? No matter what business you’re in, your content must achieve 4 things. What were they?

Blog Marketing Tactics - 10 Tested, Proven Ideas

delicious b2bmarketing

Drop subscription hooks everywhere This is especially important if you are publishing content to places external of your site, which you should. As one example – note that I end SlideShares such as this one on creating remarkable digital content with a call to action: Ensure that if you’re implementing tactics such as guest blogging, interviews, publishing photos to Flickr, etc.

Test 19

30 Brilliant Social Media Marketing Tips From 2011


A study from Argyle Social shows that (in their sample) tweets with hashtags got 5% fewer click-throughs than those without hashtags. Publishing a blog post on your company blog? Remember that Twitter , Facebook , or whatever platform you’re using isn’t the strategy; it’s a tool to distribute your message. This happens with startups a lot. Source: Mashable ).

Study shows Twitter users are powerful consumers

grow - Practical Marketing Solutions

Key findings of the research include: – Twitter users are the most influential online consumers — 72 percent publish blog posts at least monthly, 70 percent comment on blogs, 61 percent write at least one product review monthly and 61 percent comment on news sites. Share this on Facebook. Post on Google Buzz. Intuitively, these finding make sense to me. Tweet This!

No More Geek-Speak: SEO for Smart Bloggers

Writing on the Web

Scribe SEO Copywriting is a practical tool you install and use for each blog or web pages you want to publish. Once installed, you can get a report BEFORE you publish, which tells you how optimized your content is for search engines. Here is a sample analysis… As you can see, each post or page is graded on search engine standards. Share this on Facebook. Digg this!

Content Marketing Biases: Your Attitude Is Showing

Writing on the Web

They appear as statistically “large&# effects that are often shown by majorities of samples of Americans. The published scientific evidence is rapidly accumulating. Over 200 published scientific investigations have made use of one or another version of the IAT. Share this on Facebook. Post on Google Buzz. How biased are you about peoples’ faces, ages, skin tone, body size, ethic origins? Scientists know that our attitudes and prejudices are subconscious. Don’t believe me? Or, maybe you believe me and are saying “So what?&# Digg this!

The Mi6 Chart Toppers, November 2010

MI6 Marketing Agency

Publisher: Mashable. Publisher: Publisher: eMarketer. Publisher: eMarketer. Observation: There may be something to this however from a B2B perspective it’s difficult to know whether a Facebook fan is worth more or not. But, Facebook is the social media juggernaut and can’t be ignored. Publisher: Brand recall?

How to Become a Stellar Guest Blogger

delicious b2bmarketing

It saves your time writing unsolicited email pitches because there you can connect to bloggers who are willing to publish your article. Actionable advice: Try searching [ guest post OR guest posts] – this will bring up tons of guest posts previously published at the site. Maybe in the future you could publish one about how to attract guest blog posts?

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. B2B Marketing Magazine just published an article we wrote on what every B2B marketer should be thinking about the mobile web. A great example from a drop-down menu in a Royal Opera House web form: That’s just a small sample. We just published a new web marketing white paper on the thorny subject of how to do PPC properly in an B2B environment.

Paper 12

Twitter irrelevant? No, Advertising Age blew it

grow - Practical Marketing Solutions

AdAge, do you really think that is a statistically-significant sample size to base a conclusion like this? And 360i, you need to be taken to the shed out back for even publishing a report based on that sample size. Share this on Facebook. Post on Google Buzz. And I don’t use that word lightly. I am not a wild-eyed supporter of all-things social media.

Tom Pisello: The ROI Guy: Return on Investment (ROI) Defined

The ROI Guy

ROI Calculation Example To understand further, let us examine the cash flows from a sample project and the resultant ROI calculation: ROI% = $425,000 / $175,000 = 243% The ROI in this example was calculated by taking the Cumulative Net Benefits of $425,000 divided by the Cumulative Total Costs of $175,000. Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Frugalnomics , Pisello , ROI Analysis , ROI Calculation , ROI tools 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. in net returns.

Return on Investment (ROI) Defined

Tom Pisello

ROI Calculation Example To understand further, let us examine the cash flows from a sample project and the resultant ROI calculation: ROI% = $425,000 / $175,000 = 243% The ROI in this example was calculated by taking the Cumulative Net Benefits of $425,000 divided by the Cumulative Total Costs of $175,000. ► September (18) Tech Media Publishers looking more Like Interactiv.

Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

So much noise is created on a daily basis through content publishing that it’s a real challenge to find anything meaningful. Facebook vs. 7 More B2B Social Media Tools You Haven’t Heard Of - Social Media B2B , June 21, 2010 Based on the positive feedback from the first 7 B2B Social Media Tools You Haven’t Heard Of article, we felt we’d highlight several more tools that may be helpful for B2B social media marketers. What’s a Facebook fan worth? I’ve had a few clients ask me recently what a Facebook fan is worth. Facebook (165). June 2010.