Marketing Insider Group

JANUARY 29, 2020

You should also make sure you’ve set up an enticing website or landing page for your conference with lots of additional information about the venue, social program, networking opportunities, and other relevant information. If you’ve already secured other speakers, this is a good time to mention their names, too.

Conference 259

Conference Budget Programs Thought Leadership Contact Marketing 259

Launch Marketing

FEBRUARY 14, 2024

Build Buzz with Marketing and Promotion With the fundamental preparation efforts complete, it is time to move on to planning marketing efforts. Let’s dive into the key marketing elements for a MedTech product launch. What keywords do we want to use to optimize new landing pages and content for the product launch?

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. I was honored to be the very first host for that series and now it has continued for YEARS!

Planning 100

Planning Content Marketing Generation Content 100

SmartBug Media

JUNE 30, 2020

And when inbound marketing is applied, they enable your business to gain increased brand awareness, lead generation, and thought leadership authority and development in your industry. The infrastructure of a virtual event may seem to have a lot of moving parts. Create Phase One Assets. Perhaps a mix of both?

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Hubspot

FEBRUARY 1, 2021

“If you are establishing an event, changing the price on certain dates is a nice route because customers can be prepared and are compelled to act before the price increases. If you're already getting a lot of buzz, the scarcity model gets people eager to buy early, since they don't know when the current price is going to run out!”.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

KoMarketing Associates

APRIL 24, 2014

Consider the following opportunities: Curated content marketing lists – make sure your subscribers are aware of the best content your organization is producing; presented in a manner that makes it easiest for them to link out or share in social media. Visibility to social media profiles and pages. Final Thoughts.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

SnapApp

APRIL 3, 2014

Events bring out the best of marketing. You can clearly identify your target audience and then market to them throughout their lifecycle using emails, surveys, contests, landing pages, social, and more, and then use those same channels to market to them post event. Pretty impressive, if you ask me.

Planning 48

Planning Marketo Eloqua Landing Pages 48

Hubspot

DECEMBER 14, 2017

Facebook events are a great way to notify your followers and generate some buzz for your business. Creating an event on your Facebook page is easy. Tag Locations & Events. Post a group picture that tags the event and location. Align your page with causes your audience cares about.

Facebook 78

Facebook Tactics Marketing & Strategy Marketing Strategy 78

Marketing Insider Group

AUGUST 20, 2019

It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. When you’re planning a big event, there’s so much to do that it’s easy to overlook how essential marketing will be to its success.

Event Marketing 100

Event Marketing Work Management Marketing & Strategy Marketing Strategy 100

Bluetext

MAY 5, 2023

Tactics can and should include: emails teasing the new brand, a pre-launch event for your most strategic audiences, and a landing page for people to visit to understand how the rebrand affects them in the short and long term.

Activities 26

Activities Tactics Brand Identity Branding 26

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Sell More - bizjournals.com - Strategize to get more leads.

Lead Generation 120

Lead Generation Word of Mouth Leads Lead 120

markempa

APRIL 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Telemarketing 120

Unbounce

JULY 15, 2020

There’s something special about attending an in-person conference or industry event. The opening keynote that gets everyone in the room buzzing. This year though, almost every single conference and event has been either delayed or canceled. How can you possibly do a webinar that’s as exciting as an in-person event?

Webinar Metrics 145

Webinar Metrics Personalization Landing Pages Buzz 145

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Generation Top of Funnel 120

markempa

MARCH 30, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

Hubspot

SEPTEMBER 15, 2011

and a URL (use your company website, blog, or link to a unique landing page you create specifically for people who find you through Twitter). Encourage others to easily share your content on Twitter by adding Tweet Buttons to your blog, individual blog articles, landing pages, and any other content you create.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Hubspot

MARCH 1, 2012

On February 10, HubSpot asked for tips marketers wish they could have given Super Bowl advertisers , and on February 27, we asked for tips to give event marketers to keep their efforts inbound. Tell them to go to a specific landing page, one of your social media accounts, or your blog. Create Calls-to-Action.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Valasys

NOVEMBER 5, 2018

Landing Page, Thank You & CTA pages. The landing page has the sole purpose of converting website visitors or to collect information which will then be used for marketing and sales purposes. Conversions increase by 50% when you place testimonials on a lead generation page. Event Marketing.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Single Grain

MAY 12, 2020

Most companies pump the brakes on video marketing after they splurge on a polished “brand introduction” video. Sure, it looks great on a landing page and does the rounds on social media, but when it fails to deliver a flood of new business, the appeal of video content wears off, along with the ROI. 6) Presentation.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Lead Liaison

MAY 17, 2019

Bonus Hack: If you are using a marketing automation solution with a form builder and landing page builder, consider creating a simple form/landing page to include these questions. That way, all you have to do at the end of each event is send them the link to your survey page.

Trade Show 49

Trade Show Lead Liaison Opinions Lead Capture 49

Single Grain

OCTOBER 11, 2019

With that in mind, let’s take a look at how you can start growing your e-commerce brand by taking it offline and in to the power of event marketing. Benefits of Event Marketing for E-commerce. Live events are a perfect way for any brand to showcase their personality and connect with their fans in a meaningful way.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

Paul Gillin

APRIL 13, 2011

Set up a unique landing page for each event. Use this page to describe and “sell&# the event, not to gather registrations. Send visitors to a different landing page to register. If there are several events in the series, creating unique landing page for each. Post-Event.

Social Media 50

Social Media Promotion Media Landing Pages 50

SpotMe Blog

DECEMBER 20, 2021

This is especially valuable for those making it a priority to seek out and support organizations promoting diverse events. Try Out Invite-Only Experiences For Your Event. Exclusive offerings pique interest and generate buzz. Enlist Event Ambassadors. Use Landing Pages and Online Registration.

Sales Management 52

Sales Management Paid Content Promotion Creativity 52

Vidyard

FEBRUARY 2, 2021

Product and/or Service Page Videos 3.2.1 Landing Page Videos 3.3.1 About Page Videos 3.4.1 Careers Page Videos 3.8.1 What is a Video Landing Page? Why Should I Use Landing Page Videos? How Do I Create a Video Landing Page That Works? Create Your Landing Page Video 3.6

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Hubspot

AUGUST 17, 2011

Therefore, the efforts that some candidates take to achieve success at the Ames Straw Poll provide helpful insight into grassroots event marketing. Below are some digital event marketing lessons marketers can learn from the Ames Straw Poll. Digital Event Marketing Lessons From the Ames Straw Poll.

Event Marketing 28

Event Marketing Paid Search Agency Planning Buzz 28

Vidyard

SEPTEMBER 23, 2021

How to Create a Snapchat Marketing Strategy 3.1 Create a Buzz 3.3 Part 3: 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.2 Social Media Marketing for Startups 3.4 Email Marketing for Startups 3.5 Event Marketing for Startups 4. Snapchat Video Stories 2.1.1

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65

Vidyard

SEPTEMBER 23, 2021

How to Create a Snapchat Marketing Strategy 3.1 Create a Buzz 3.3 Part 3: 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.2 Social Media Marketing for Startups 3.4 Email Marketing for Startups 3.5 Event Marketing for Startups 4. Snapchat Video Stories 2.1.1

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Vidyard

OCTOBER 8, 2021

How to Create a Snapchat Marketing Strategy 3.1 Create a Buzz 3.3 Part 3: 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.2 Social Media Marketing for Startups 3.4 Email Marketing for Startups 3.5 Event Marketing for Startups 4. Snapchat Video Stories 2.1.1

Enterprise Management 65

Enterprise Management Work Management Marketing Budget Marketing Management 65