markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JUNE 8, 2007

David also writes the Web Ink Now blog and has been named to the MarketingSherpa Viral Marketing Hall of Fame for the past two years in a row. During our interview we cover a variety of topics that are relevant to lead generation, PR and marketing.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

JUNE 29, 2007

Their data shows that over 50% of tech buyers admitted to short listing a vendor after receiving a well timed and relevant phone call. This indicates the importance of relevant educational events and online content for lead generation. This indicates the importance of relevant educational events and online content for lead generation.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Sharpspring

APRIL 4, 2018

There’s been a lot of buzz surrounding the General Data Protection Regulation , commonly known as GDPR, which is a new data privacy law that will be enforced starting May 25, 2018. This new law means important changes for many digital marketers, so it’s crucial to be prepared. New Form Tools. This metadata (e.g.,

Marketing Automation Services 40

Marketing Automation Services Privacy Policies Privacy Work Management 40

Ambal's Amusings

OCTOBER 12, 2009

Joe, founder of client-vendor matching site Junta42 , is co-author of the highly praised book Get Content Get Customers , recognized as THE handbook for content marketing. Joe writes one of the most popular content marketing blogs in the world. What prompted you to embark on creating ‘The Content Marketing Playbook’?

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

markempa

MAY 21, 2007

Build your personal prospecting engine - Leverage these activities by communicating with your prospects, customers, networks and alliance partners in a consistent manner by using traditional direct marketing methods such as direct mail, phone calls, personal publicity, and email campaigns.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

MAY 23, 2005

Dont for get your audience wants information that is relevant and meaningful. Relevant Content - a catalyst for big attendance High quality content can dramatically build webinar attendance. Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events. The results.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

JULY 10, 2006

Because the sales team is responsible for much of the customer’s perception of the company, concerted care must go into developing the ongoing, relevant communications that the sales team will employ as it builds relationships with customers.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

FEBRUARY 1, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

OCTOBER 11, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

markempa

DECEMBER 7, 2006

I had the chance to interview Michael Webb, founder of Sales Performance Consultants and an expert on sales process improvement on his excellent book, Sales and Marketing the Six Sigma Way. Michael gives some great input on how sales and marketing can use the six sigma process to create better sales and marketing results.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

markempa

JUNE 21, 2006

Connect sales and marketing metrics together. Create content thats relevant for each stage of the buying cycle. Connect sales and marketing metrics together. Create content thats relevant for each stage of the buying cycle. Focus on the data points you REALLY need to measure in your CRM. Is your value proposition clear?

Lead Generation 120

Lead Generation B2B Sales B2B Thought Leadership B2B Marketing 120

markempa

JANUARY 3, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Though there are scores of books on direct marketing, branding, advertising, marketing tactics, PR, varied sales approaches, cold calling, etc.,

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

JUNE 13, 2007

First, they may indicate the status quo in an organization is changing and secondly, they can contribute to the development of timely and relevant sales and marketing messaging. Relevance is one of the most difficult things to achieve with lead generation programs but trigger events can help a great deal.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

JULY 9, 2007

This is why I think marketers should hold back and nurture early stage leads ( with a human touch ) on behalf of their sales team. The goal of lead nurturing is to maintain a relevant and consistent dialog with viable leads - regardless of their timing to purchase - until they are sales ready.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

markempa

MARCH 30, 2007

The goal is not to try to buy the biggest list possible, but instead build the most relevant list possible based your ideal customer profile. I have found marketers often overlook the lists and data they already have in search of new contacts rather than building upon relevant conversations. So where should you start?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

JUNE 16, 2006

The key is that you need to listen first, ask the right questions, participate and be relevant. David Meerman Scott, author of Cashing In With Content , wrote a post on direct to consumer press releases today as discussion leader on the IAOC blog. He features my recent book launch as a direct to consumer news release case example.

PR 120

PR Lead Generation Rules Generation 120

markempa

JUNE 7, 2005

If you must cold call, how do make each call relevant? I did a webcast with Jeff Thull on how to have relevant conversations with executives in mid-size to Fortune 500 companies. The challenge of cold calling is make sure each conversation we have is relevant and meaningful. If you must cold call, how do make each call relevant?

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

markempa

AUGUST 23, 2006

Can you send them other relevant and educational content? FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Ask why they downloaded the white paper.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

markempa

NOVEMBER 10, 2005

Relevant content is key. You have given me useful and relevant ideas around this issue. Relevant content is key. You have given me useful and relevant ideas around this issue. Will your solution really work for them? Budget: Can I afford it? Vision: Will buying from you make a difference? Is it going to be successful?

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

markempa

JULY 13, 2006

Sales content is most relevant in the later stages of the buying process. Sales content is most relevant in the later stages of the buying process. An excellent way to reach people early is by developing thought-leading content. Yet most companies lack thought provoking, educational content; instead, they emphasize sales content.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

JUNE 14, 2006

And interestingly, those who do have good, relevant content lock it up behind registration pages. Ardath Albee over at the Marketing Interactions Blog has some great thoughts on this too. What most companies lack is thought-leading content that addresses needs of people who are in the early stages of their buying process.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

NOVEMBER 17, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

MAY 18, 2007

Analyze competitive information, and develop a SWOT (strengths, weaknesses, opportunities, threats) Improve relevance of sales tools and marketing materials with sales input. Do your lead generation messaging align with your target audiences needs?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JANUARY 19, 2006

Is your lead generation strategy tailored, relevant and meaningful to each person involved in the buying process? Is your lead generation strategy tailored, relevant and meaningful to each person involved in the buying process? Do you rely on a minimum of tactics, maybe to save a dollar? Or do you proceed with a strong and stable base?

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

Online Marketing Institute

NOVEMBER 7, 2010

At the same time, prospects are increasingly spending more time searching for relevant content. Content curation has emerged as a new and powerful way for marketers to seamlessly sift through the flood of content available to prospects. it to ensure that it is relevant to the customer.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

markempa

APRIL 18, 2005

Lead nurturing keeps the conversation going with relevant and meaningful personal touches regardless of their timing to buy. Lead nurturing keeps the conversation going with relevant and meaningful personal touches regardless of their timing to buy.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

markempa

MARCH 27, 2005

An average web user could care less and most don’t see it as relevant. An average web user could care less and most don’t see it as relevant. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

markempa

JUNE 8, 2005

It must be relevant! It must be relevant! FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

MAY 20, 2005

They continually seek out other relevant resources that could possibly help their clients. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! You begin by being genuinely interested in their business.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

JUNE 24, 2010

is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. Just good ol' direct marketing principles, describe my problem like you know me and get me to trust you.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

AUGUST 18, 2010

Better question: How can we integrate email and social media to increase customization and relevancy? So I think there's a bit of relevance to tracking those stats. How much money should we be pulling from the email budget, to support social media? How can we convince our clients that we’re good at social media?

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

APRIL 28, 2010

2- So what we do for clients is we would identify the 100's to 10 000's relevant and influential people in a given community (topic/vertical/ around a passion) and 3- Then we would map back their customer database. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.).

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JULY 14, 2010

Because online advertising began as a direct marketing tool that was highly focused on tracking, marketers may assume that because digital media is 'digital' it should be easy to see the exact impact of every dollar spent in increased sales volume. Thanks again. link] membershipjedi Thanks Sean.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

AUGUST 31, 2010

Ironically, I believe this is how brand relationships are now being built — at the center a relationship must be developed and “permission&# earned for brands to “enter&# the consumer’s life based on their meaning and relevance. link] Dont be a social media buzz-kill « Marketing Alive Blog [.]

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 8, 2010

Perhaps it’s different for those *working* in social media, whose real name is therefore relevant, to the majority of people who just use it? Perhaps it’s different for those *working* in social media, whose real name is therefore relevant, to the majority of people who just use it? link] Cassie Rice Totally agree!

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137