Writing on the Web

MAY 4, 2011

If you’re an information junkie like I am, you spend way too much time over on TED.com watching fascinating videos on every topic of major importance in this world. Post on Google Buzz. Forget drugs, booze and rock and roll. Now you can learn all about social media and the sociology of the Internet through video lectures.

Social Media 100

Social Media Media Wikipedia Digg 100

Writing on the Web

DECEMBER 14, 2010

They spend a nice sum on a good-looking website designed only to find that it’s delivered with “ lorem ipsom &# text as a place holder for content. Post on Google Buzz. Many of the small business clients I consult with have this problem. What do they write to replace the lorem ipsom ? Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 20, 2010

Content marketing isn’t a buzz word because marketing people just like new buzzes. I know this seems so common sense it’s not worth spending time on, but trust me, the time you take to write down a few notes on each of these things will be well worth it. Post on Google Buzz. Know your target audience.

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

JULY 22, 2010

Don’t do any housework, just spend time writing. Post on Google Buzz. Don’t worry, be happy: feed your creativity by squelching anxiety and fear. If you’re not happy, then use that energy to write like hell. Either way, you’ve got no excuse. Blog this on Blogger. Add this link to Box.net. Share this on Facebook.

Creativity 100

Creativity Tips Ning Digg 100

Writing on the Web

JUNE 29, 2010

But hang on, I need to clarify my ideas first… I know people who are still doing business without the Web, saying things like, “My clients don’t spend time surfing the Internet.&#. Post on Google Buzz. Yikes, …I feel an urge to create a new poll coming on! “I get all my customers from referrals.&#.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

FEBRUARY 10, 2011

That’s time they could be spending with clients, earning money. Post on Google Buzz. It works for my clients. But like many smart professionals, my clients eventually find that business blogging eats a large chunk of time out of the day. So they call me and outsource their blogging with my services. Blog this on Blogger.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

NOVEMBER 8, 2010

They use ½ of all credit cards, and spend 2½ times the per capita average on discretionary purchases. The level of spending by those over 45 will soon exceed that of people between 18 and 39 by $1 trillion US. Post on Google Buzz. In the US, they control 77% of all financial assets. Blog this on Blogger. Share this on Facebook.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

SEPTEMBER 27, 2010

But very few marketers spend any time at all clarifying their world view. You don’t want to spend more than 45-60 minutes writing on your blog only to get few responses. Post on Google Buzz. Here’s an excerpt and my interpretation of what this means for my own business: 1. Most people struggle with it.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

NOVEMBER 10, 2010

92% of vacation spending. Post on Google Buzz. Women are estimated to be responsible for: 84% of purchases, including. 80% of health care decisions. 91% of general household purchases. 94% of furnishing purchases. 62% of car purchase. In US, 30% of women earn more than their husbands. Women control over 50% of private wealth in US.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

MARCH 29, 2011

It used to be videos were really expensive, and you could spend $15,000 or more for a TV-quality spot. Post on Google Buzz. Those are also effective and can be great for connecting personally with thousands of people who feel like they get to know you. You may want to do that some day, even film an infomercial. Share this on Facebook.

Video Marketing 100

Video Marketing Digg Sample Small Business Marketing 100

Writing on the Web

SEPTEMBER 2, 2010

Blog writing for other clients is time consuming work, since I’ll spend at least an hour to two hours a day reading, preparing, writing, publishing and monitoring each client’s blog. Post on Google Buzz. Until I get to know them better, I don’t have good handle on the way they talk. Blog this on Blogger.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

DECEMBER 16, 2010

This always helps me see where I need to spend my energy and time to improve next year’s results. Post on Google Buzz. How do you check your online marketing to see where it’s working, where it needs improvement? Here’s my quick and easy end-of-year check up for your business. If you have questions, let me know.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Webbiquity

JUNE 8, 2010

And how do you optimize the time you spend with social media sites? Post on Google Buzz. With all of the hype surrounding social media, knowing how to dip your toe in the water without falling into the deep end of the social media pool can be challenging. Should you participate? What avenues will be most fruitful? Share this on Bebo.

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Writing on the Web

JULY 27, 2010

Of course, I have to point people to my consulting services if they want me to spend time doing a good analysis and provide specific solutions. Outreach: Blog authors spend far too little time on other blogs in their field and don’t use commenting to spark interest with other audiences. Post on Google Buzz. Tweet This!

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

APRIL 16, 2011

It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? Post on Google Buzz. What about your e-newsletters?

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

APRIL 13, 2011

Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. Post on Google Buzz. Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Blog this on Blogger.

Rules 100

Rules Content Digg Press 100

Writing on the Web

SEPTEMBER 7, 2010

Remember, your target audience determines where you should be and how you spend your time. If your target audience spends their day on Twitter, then that’s where you should be engaging with them. This will tell you where you should be spending your time. Post on Google Buzz. Blog this on Blogger.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Writing on the Web

FEBRUARY 7, 2011

Maximize your work efforts, so you can spend time with your family and pursuing leisure activities. Post on Google Buzz. Whether or not you hire a corporate or attorney ghost-blogger, remember these key business principles and apply them to your online marketing efforts: Stay in your area of strength. Blog this on Blogger.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

SEPTEMBER 7, 2010

Before starting with the execution of lead nurturing campaigns, you need to spend time planning. Post on Google Buzz. Here is a process to get you started on the right track. Ask yourself and answer these questions: Do I understand my buyers’ buying cycle? This is extremely important. Share this on Bebo. Share this on Facebook.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

AUGUST 18, 2010

People are reluctant to add anything more to their frenetic schedules, least of all spending time listening to a sales pitch. Post on Google Buzz. But rather than turning in for the day, you work on a proposal for a while, then finish up by checking your email one last time. The next day you get up and do it all over again.&#.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Writing on the Web

JULY 5, 2010

Then spend a little time imagining your ideal reader , the person most likely to read right through and continue the relationship with you, by signing up for your newsletter maybe and, as the courtship flourishes, buying what you sell. Post on Google Buzz. You might even start to write with a conversational rhythm. Share this on Mixx.

Ning 100

Ning Digg Buzz Blogger 100

Buzz Marketing for Technology

JUNE 9, 2010

Therefore our spending patterns are typically reversed. If B2B marketers are constantly focused on gathering new customers our spending will be misaligned with the actual group that can delver us the highest return – our existing customers. The question that really opened my eyes was – how much are you spending on those customers?

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Post on Google Buzz. In addition, more than half of companies that use paid search increased their budgets for it last year.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Writing on the Web

AUGUST 12, 2010

Although Web tools have become easier, and everybody can learn how to run a WordPress blog or website, most professionals I know are too busy earning money and don’t spend enough time creating content that works for online marketing. Post on Google Buzz. Blog this on Blogger. Subscribe to the comments for this post?

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Buzz Marketing for Technology

JANUARY 14, 2010

As the old adage goes – some people spend more time planning the wedding then they do the marriage and this is true of a lot of what we see organizations do socially. They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation.

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Buzz Marketing for Technology

MARCH 9, 2010

If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers. Take for example your classic white paper. A healthy piece of my SMBR is devoted to listening which will be the topic of the next blog post.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

APRIL 6, 2010

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Webbiquity

FEBRUARY 2, 2011

59% of marketers increased spending on content last year, while just 7% cut that area. Post on Google Buzz. Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. 10 Tips For Content Marketing Success by TopRank Online Marketing Blog.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Biznology

DECEMBER 4, 2012

No matter how many hours I spend at the Java Shack or Peregrine Espresso, I am just a customer. Another thing it lets me do is add a plugin that easily allows me to offer all my visitors the ability to effortlessly share my content to Pinterest, Facebook, Twitter, Tumblr, and even Google+, reddit, digg, NewsVine — whatever.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Buzz Marketing for Technology

JUNE 30, 2010

Think of your budget as a B2B Marketer and just do a back of the napkin examination of your spending on Acquisition vs Retention. Because unlike our B2C Marketing cousins we sell to very few customers comparatively – so a top priority should be for you to retain as many of your existing customers as possible! Tweet This! Share this on Reddit.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Webbiquity

JULY 28, 2010

At another point, the author advises readers to spend 5-10 minutes “surveying&# YouTube and “if you’ve never transferred content from a digital camera to the Internet, take a break now and try it.&# Post on Google Buzz. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Planning Media 100

Buzz Marketing for Technology

MARCH 18, 2010

For example, dashboards require a good deal of time to setup but provide customized data on command; reports save time but still necessitate that you (or your department) spend time interpreting the reports and defining a follow-up strategy. How prepared are you to use a listening platform? This one is the real kicker. Tweet This!

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Online Marketing Institute

NOVEMBER 2, 2009

So how should your prioritize spending for next year? Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. Share it on StumbleUpon Share this on Technorati Buzz up! First, that it’s important to continue investing in marketing through the downturn.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Buzz Marketing for Technology

JUNE 30, 2008

What does a company get out of its employees spending half their day using an email program? Tony Wright worries that "the increasingly personalized infoporn delivered to us through a broadening array of channels (like RSS, alerts, Twitter, Digg, Email, IM, Social Networks and more) is a looming disaster."

Research 100

Research Digg RSS Startups 100

Buzz Marketing for Technology

JULY 7, 2008

It would be money well spend and scale is no longer a viable excuse for the communications problem. As a business, that audience is the long tail that needs a great experience. Bev: hear hear! Yes, it makes it harder, but not out of scope. On June 26th, 2008, Gwynne Kostin said: Good and thoughtful post. advertising. blogcouncil. bookmarking.

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Related posts: Ways to spend your Social Capital If you read the last two blog posts on Social. Mark it down people. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend?

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Webbiquity

FEBRUARY 28, 2011

Post on Google Buzz. It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! . • Ronan Keane – Social Media Marketing Manager, XO Communications.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100