Biznology

MAY 19, 2015

Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. Tweeters : Twitter’s hard but worth it, if you can make the right connection. Don’t waste your time on small fry. You need to start now.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Convince & Convert

JANUARY 18, 2011

companies will spend $1.676 billion on email in 2012. They’ll spend $1.649 billion on social media. Retweets, Facebook shares, Diggs, Stumbles, and now Linkedin shares are badges of honor, displayed proudly atop each blog post like family crests of feudal lords. But in other ways, it’s largely the same. Market Size.

Social Media 119

Social Media Media Digg Opt-in 119

Buzz Marketing for Technology

JANUARY 14, 2010

As the old adage goes – some people spend more time planning the wedding then they do the marriage and this is true of a lot of what we see organizations do socially. They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation.

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Webbiquity

MARCH 15, 2010

This is perhaps not surprising given that, according to recent research by Business.com , 40% of b2b marketers have been using social media as a marketing tool for less than a year, and 60% spend less than 20% of their time on it. This lack of experience can lead to several common, but avoidable mistakes. Share this on del.icio.us.

Social Media 100

Social Media Media Digg Social Networks 100

Buzz Marketing for Technology

MARCH 9, 2010

If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers. Take for example your classic white paper. A healthy piece of my SMBR is devoted to listening which will be the topic of the next blog post.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

JANUARY 7, 2011

Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Facebook added more than 150 million new users in 2010. So what’s next? Download the report and join the discussion on Focus. Share this on Bebo.

Social Media 100

Social Media Trends Social Marketing Media 100

Writing on the Web

MARCH 24, 2011

But without spending a lot of time or money, any professional can take advantage of the power of video on the Web. Click here to watch the 1 minute video… I’m in Orlando, Florida this week at the studios of iMotion Video , to film a professional video commercial for my business. Blog this on Blogger. Share this on del.icio.us.

Video Marketing 100

Video Marketing Digg Buzz Youtube 100

Webbiquity

DECEMBER 1, 2010

Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Writing on the Web

MAY 4, 2011

If you’re an information junkie like I am, you spend way too much time over on TED.com watching fascinating videos on every topic of major importance in this world. Forget drugs, booze and rock and roll. Now you can learn all about social media and the sociology of the Internet through video lectures. Unbelievable, non ?

Social Media 100

Social Media Media Wikipedia Digg 100

Writing on the Web

APRIL 25, 2011

But there’s always more to the story than that: Why did he personally spend considerable time, energy and money creating what he did? He thought I would see the obvious, that there was a gap in what was available online and an opportunity to make money. Okay, that’s exciting… to you and your spouse for sure. He had to care.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

DECEMBER 15, 2010

Right now I’m not spending much time on LinkedIn or Facebook or Twitter, and I know I should. Alltop blog aggregation site: My Alltop page. Harvard Business Review blogs. Neuromarketing blog and Neuromarketing social networking site on Ning. Of course, this varies. But this doesn’t mean that I don’t use them.

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

MARCH 17, 2011

I’ve been spending more than 20 minutes with each person, and I’m loving it. Here’s what’s happening… I recently launched a new version of articles to my executive coaching clients and as a bonus, offered a free 20-minute phone session. Since I charge $200/hour for consulting sessions, why would I do this?

Consulting 100

Consulting Digg Buzz Blogger 100

Buzz Marketing for Technology

APRIL 6, 2010

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Writing on the Web

NOVEMBER 1, 2010

The most important thing is to get results from your blogging efforts and if you’re spending too much time on the linking and formatting, maybe it’s time to find help. Here’s a program I did with Joan Stewart about Time-Saving Tips for Smart Blogging. Blog this on Blogger. Subscribe to the comments for this post?

Tips 100

Tips Digg Social Media Buzz 100

Writing on the Web

DECEMBER 14, 2010

They spend a nice sum on a good-looking website designed only to find that it’s delivered with “ lorem ipsom &# text as a place holder for content. Many of the small business clients I consult with have this problem. What do they write to replace the lorem ipsom ? That’s right, you guessed. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

NOVEMBER 8, 2010

They use ½ of all credit cards, and spend 2½ times the per capita average on discretionary purchases. The level of spending by those over 45 will soon exceed that of people between 18 and 39 by $1 trillion US. The 44 million baby boomers are maturing rapidly, and represent the richest generational cohort in history.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

SEPTEMBER 27, 2010

But very few marketers spend any time at all clarifying their world view. You don’t want to spend more than 45-60 minutes writing on your blog only to get few responses. Here’s an excerpt and my interpretation of what this means for my own business: 1. What is a world view and why is it so important? Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

FEBRUARY 10, 2011

That’s time they could be spending with clients, earning money. It works for my clients. But like many smart professionals, my clients eventually find that business blogging eats a large chunk of time out of the day. So they call me and outsource their blogging with my services. Blog this on Blogger. Share this on del.icio.us.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Buzz Marketing for Technology

JUNE 30, 2010

Think of your budget as a B2B Marketer and just do a back of the napkin examination of your spending on Acquisition vs Retention. Because unlike our B2C Marketing cousins we sell to very few customers comparatively – so a top priority should be for you to retain as many of your existing customers as possible! Tweet This! Share this on Reddit.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Writing on the Web

NOVEMBER 10, 2010

92% of vacation spending. Women are estimated to be responsible for: 84% of purchases, including. 80% of health care decisions. 91% of general household purchases. 94% of furnishing purchases. 62% of car purchase. In US, 30% of women earn more than their husbands. Women control over 50% of private wealth in US. What do you think?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

MARCH 29, 2011

It used to be videos were really expensive, and you could spend $15,000 or more for a TV-quality spot. Those are also effective and can be great for connecting personally with thousands of people who feel like they get to know you. You may want to do that some day, even film an infomercial. Subscribe to the comments for this post?

Video Marketing 100

Video Marketing Digg Sample Small Business Marketing 100

Writing on the Web

SEPTEMBER 2, 2010

Blog writing for other clients is time consuming work, since I’ll spend at least an hour to two hours a day reading, preparing, writing, publishing and monitoring each client’s blog. Until I get to know them better, I don’t have good handle on the way they talk. I also optimize it for search engines , and check stats.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

DECEMBER 16, 2010

This always helps me see where I need to spend my energy and time to improve next year’s results. How do you check your online marketing to see where it’s working, where it needs improvement? Here’s my quick and easy end-of-year check up for your business. How easy is it for someone to find you doing a search?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Webbiquity

JUNE 8, 2010

And how do you optimize the time you spend with social media sites? With all of the hype surrounding social media, knowing how to dip your toe in the water without falling into the deep end of the social media pool can be challenging. Should you participate? What avenues will be most fruitful? Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Writing on the Web

SEPTEMBER 7, 2010

Remember, your target audience determines where you should be and how you spend your time. If your target audience spends their day on Twitter, then that’s where you should be engaging with them. This will tell you where you should be spending your time. Will your business fall in the water if you don’t?

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Buzz Marketing for Technology

MARCH 18, 2010

For example, dashboards require a good deal of time to setup but provide customized data on command; reports save time but still necessitate that you (or your department) spend time interpreting the reports and defining a follow-up strategy. How prepared are you to use a listening platform? This one is the real kicker. Tweet This!

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Webbiquity

MAY 4, 2010

It’s demotivating to spend hour upon hour crafting sparkling prose that reveals your most profound industry insights and most valuable guidance, only to see that after weeks of effort, your blog is attracting only a handful of readers per day. How can you avoid that fate and build an audience more quickly? Use social bookmarking.

RSS 100

RSS Digg Tagging Blogger 100

Writing on the Web

APRIL 16, 2011

It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? What about your e-newsletters? Or your blog? Think about it.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

JULY 22, 2010

Don’t do any housework, just spend time writing. Don’t worry, be happy: feed your creativity by squelching anxiety and fear. If you’re not happy, then use that energy to write like hell. Either way, you’ve got no excuse. How will you practice your craft and get better? Share this on Bebo. Blog this on Blogger.

Creativity 100

Creativity Tips Ning Digg 100

Writing on the Web

JUNE 29, 2010

But hang on, I need to clarify my ideas first… I know people who are still doing business without the Web, saying things like, “My clients don’t spend time surfing the Internet.&#. Yikes, …I feel an urge to create a new poll coming on! “I get all my customers from referrals.&#. Share this on Bebo.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

APRIL 13, 2011

Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Blog this on Blogger. Subscribe to the comments for this post?

Rules 100

Rules Content Digg Press 100

Writing on the Web

FEBRUARY 7, 2011

Maximize your work efforts, so you can spend time with your family and pursuing leisure activities. Whether or not you hire a corporate or attorney ghost-blogger, remember these key business principles and apply them to your online marketing efforts: Stay in your area of strength. Blog this on Blogger. Subscribe to the comments for this post?

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

APRIL 27, 2010

More than half (56%) of respondents said they spend six hours or more per week on social media marketing, with 30% spending 11 hours or more and 12% spending more than half of their time with social media. And as social media marketing marketing begins to pay dividends, marketers are motivated to spend more time on it.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Writing on the Web

SEPTEMBER 20, 2010

I know this seems so common sense it’s not worth spending time on, but trust me, the time you take to write down a few notes on each of these things will be well worth it. Here’s a recap of some really key nuggets from this book: Before you write one word of copy, you must first: Know your objective. Know your target audience.

Buzz 100

Buzz Digg Content Rules 100

Webbiquity

SEPTEMBER 7, 2010

Before starting with the execution of lead nurturing campaigns, you need to spend time planning. Understanding that not every lead is ready to buy right away, but that it’s less costly to convert an existing lead than to generate a new one, you may be asking yourself, “ I need to do lead nurturing right—where do I start?”.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

AUGUST 18, 2010

People are reluctant to add anything more to their frenetic schedules, least of all spending time listening to a sales pitch. But rather than turning in for the day, you work on a proposal for a while, then finish up by checking your email one last time. The next day you get up and do it all over again.&#. Share this on Bebo.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Writing on the Web

JULY 27, 2010

Of course, I have to point people to my consulting services if they want me to spend time doing a good analysis and provide specific solutions. Outreach: Blog authors spend far too little time on other blogs in their field and don’t use commenting to spark interest with other audiences. Can you take a look?&#. Share this on Bebo.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100