Sprout Social

JANUARY 16, 2020

Because brands rightfully want to get their names and content in front of as many people as possible. In fact, raising brand awareness is number one among the top social media goals of marketers today. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead? Good question!

Viral Marketing 102

Viral Marketing Work Management Planning Paid Search Agency 102

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading!

Paid Content 182

Paid Content Campaigns Examples B2B 182

Hubspot

MARCH 3, 2020

You do everything in your power to get your website in the top search engine ranking positions! From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs).

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Convert

SEPTEMBER 21, 2020

Digital marketing is a continuously evolving and expanding field, where competition is often fierce and new tactics and strategies pop up every so often. Let’s look at seven emerging digital marketing tactics that can help you increase your conversions and grow your business. Do influencer marketing and PR.

Tactics 98

Tactics Marketing Automation Services Planning Paid Search Agency 98

SmartBug Media

SEPTEMBER 14, 2020

Using workflows to assign tasks is an automated way for marketing to pass leads to sales, for sales managers to create follow-up tasks for reps (such as when a deal stagnates), and more. Of course, this means the possibility of duplicate contacts in your database. Add to Ads Audience in Workflows. How cool is that?!?

Hubspot 101

Hubspot Features Top of Funnel Lead Nurturing 101

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 96

Paid Content Research Ad Frequency Demographics 96

Hubspot

APRIL 21, 2020

Once I'd paid for the class, I got a text asking me to download the [solidcore] app to review upcoming classes, integrate with my Google Calendar, and buy credits for future classes. Do Market Research. Conducting thorough market research becomes necessary in order for you to truly differentiate your app. Image Source.

Paid Content 97

Paid Content Mobile Advertising Budget Programs Mobile Marketing 97

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! We have it!”

Paid Content 100

Paid Content Campaigns Examples B2B 100

Optinmonster

FEBRUARY 28, 2022

Plus, it can also increase your email list and social media follower counts. Since this is an in-depth guide, we’ve included a table of contents so you can navigate this article a little easier: Table of Contents. For you, that means free publicity and a buzz of excitement around your brand and contest. Easypromos.

Viral Marketing 83

Viral Marketing Work Management Pricing Price 83

ConvertKit

DECEMBER 10, 2020

To help you price your ebook, we’re sharing easy ways to research your market, choose the best platform to sell your ebook, and select the price that will maximize your sales once your ebook is published. There’s another element to consider here: the person you’re selling to and their context. The ebook content is the same.

Pricing 127

Pricing Price Screencast Amazon 127

Optinmonster

MARCH 5, 2021

Patrick’s Day marketing ideas to increase sales across your site? Patrick’s Day marketing ideas that you can use for your website. Like how Coca-Cola dominates advertising at Christmas or how Doritos consistently drops millions on SuperBowl commercials. Patrick’s Day marketing ideas. Patrick’s Day.

Tools 89

Tools Work Management Marketing Management Paid Search Agency 89

ClearVoice

NOVEMBER 11, 2019

It is essentially a buzz word for independent contracting or freelance work. Many businesses have leveraged independent contractors, consultants and freelancers to help them with their marketing initiatives, projects and activities. How marketers can leverage the gig economy: 1. Feed your marketing machine with great content.

Paid Content 49

Paid Content Marketing Budget Creation High Quality Lead Marketing Budget 49

B2B Digital Marketer

MARCH 18, 2021

Good content diverts attention from that fear and makes people relax. If you’re engaging your content marketing strategy this way, then you’re doing it all wrong! Content marketing is a challenging endeavor , and in order to be successful in it, you have to be very intentional. Episode Transcript.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Webbiquity

NOVEMBER 23, 2010

many people pause to think about what they’re thankful for: family, friends, TiVo, the Yankees not winning the World Series… I’m thankful for all of those things too of course, but also for the development and growth of social media. I discovered he’s now a cancer survivor and a completely different person.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Digital Marketing World Forum

JANUARY 10, 2020

Private traffic is one of the biggest buzzwords in Chinese marketing right now, and figuring out how brands can apply it could make all the difference in 2020. This traffic can also be monetized through traditional or native advertising strategies. Private traffic helps with KOL Marketing in China. What is “Private traffic”?

Paid Content 52

Paid Content Traffic Advertising Agencies Paid Search Agency 52

Method and Metric

DECEMBER 4, 2019

Firstly, it’s important to perform a competitor analysis regularly because changes in the market can happen often and unpredictably. Changes to product offerings or new additions to services also call for a fresh analysis to be done to scope out the market. Ahrefs, SEMrush, and Moz all have features to help with keyword research.

Analysis 87

Analysis SERP SEO Domain 87

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. That’s something sorely missing from a lot of traditional advertising, where veracity is neither required nor particularly encouraged. But, I’m not.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Aberdeen

FEBRUARY 6, 2017

As often happens following this sports game, called the “Super Bowl,” content marketers write blog posts about the event. The main reason for this has to do with advertising. The lesson here is not that marketers need to pay more attention to mobile in their marketing mix (though they should).

Paid Content 45

Paid Content Television marketing Paid Search Agency Mobile Advertising 45

Convince & Convert

MARCH 26, 2013

Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. This famous figure of 16% has been repeated on all social media blogs so that it is now perceived as an uncontested truth by virtually all Facebook page administrators.

Viral Marketing 167

Viral Marketing Facebook Marketing Management Buzz 167

Optinmonster

FEBRUARY 21, 2022

Email service providers (ESPs) are a vital piece of your marketing toolbox. ESPs help you design eye-catching emails, automate everyday marketing tasks, and create email workflows. Usually, that’s done by creating email optin campaigns that encourage people to sign up for your marketing list. Flexibility. Automation.

Budget Programs 75

Budget Programs Work Management Marketing Management Template 75

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

JULY 26, 2018

In the last five years as marketing has rapidly evolved as a field, so have the kind of skills and jobs available to marketers. Gone are the days where a generic marketing professional could walk into a company and perform just about any marketing function. So You Want To Be A Demand Gen Marketer?

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 158

Social Media Media Paid Content Work Management 158

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. Do you have the people?

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

MARCH 29, 2016

I spent a few days last week with 10,000 digital marketers, enveloped by all things Adobe at their Adobe Summit event. They paid me to cover the event as an insider. Marketing Cloud (@AdobeMktgCloud) March 22, 2016. Is Customer Experience New, or Just Newly Buzzed About? Customer experience is of course a differentiator.

Paid Search Agency 113

Paid Search Agency Companies Budget Programs Advertising Agencies 113

TrustRadius Marketing

JUNE 21, 2018

Influencer marketing isn’t just for the B2C space. It makes sense in any industry where at least one person has become notable and respected for their knowledge, contributions, and insights. By having a respected person act as an ambassador or evangelist for your brand, you add a genuine face and personality.

B2B Marketing 40

B2B Marketing Social Marketing B2B Planning 40

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. Kissing Cousins: Search and Social Media. Long ago, search engines recognized that any idiot could write “discount auto parts&# 37 times on a Web page, and try to get ranked #1.

Google 167

Google Lead Scoring Lead Ranking PageRank 167

ConvertKit

NOVEMBER 23, 2019

It’s cool when you hear content creators talk about how they doubled or tripled their email list, but you never really expect it to happen to you. You also don’t expect it to happen in ONE DAY with no social media or paid advertising. This deeper, more personal connection can lead to an increase in sales.

Lead Scoring 74

Lead Scoring Lead Ranking Sales Qualified Leads Leads 74

Buzz Marketing for Technology

JUNE 27, 2008

Personal Knowledge Management (PKM) -- an Update. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Was there too much content to wade through?

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

SocialPilot

JANUARY 26, 2024

Influencer marketing seems to have become the holy grail for achieving social media success of brands. According to marketers, influencer-generated content earns 8x more engagement than sophisticated branded content. Social media influencers actively seek interaction with their audience. in revenue.

Social Media 82

Social Media Media Brand Identity Branding 82

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. Kissing Cousins: Search and Social Media. Long ago, search engines recognized that any idiot could write “discount auto parts&# 37 times on a Web page, and try to get ranked #1.

Google 150

Google Lead Scoring Lead Ranking PageRank 150

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

DECEMBER 30, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. Kissing Cousins: Search and Social Media. Long ago, search engines recognized that any idiot could write “discount auto parts” 37 times on a Web page, and try to get ranked #1.

Google 152

Google Lead Scoring Lead Ranking PageRank 152

BenchmarkONE

MAY 25, 2022

That’s why marketers take advantage of personalized marketing to communicate better with individual customers and create unique experiences. Properly implementing it into your marketing efforts will grant outstanding results. Also, no more unwanted ads reaching uninterested customers. Social Media.

Conversion 82

Conversion Personalization Work Management Marketing Automation Services 82

Optinmonster

FEBRUARY 27, 2024

The standard business marketing funnel starts with brand awareness and ends at customer referrals. If you have worked in marketing for a while, you know that growing a business organically is tough. It’s hard to create a marketing funnel that flows smoothly from start to finish. Its paid plans start at $129.95

Marketing Automation Services 83

Marketing Automation Services Budget Programs Tools Work Management 83

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. But social media usage is on the rise, with 76% of consumers reporting they used social media more in the last year and 63% purchased on it.

Social Media 94

Social Media Media Cross-Selling Paid Search Agency 94