Marketing Insider Group

DECEMBER 21, 2010

Virality. If you want to create a viral campaign, having something really cool and futuristic that is also personalized is one great way to do it. There is certainly not a lot of this type of content around so if you are looking to create a unique experience, augmented reality can help you get there “Viral loop.”

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Bluetext

AUGUST 2, 2023

And while the bubble-gum pink fantasy world may seem far removed from the traditional B2B marketing landscape, its promotional strategy and a wave of cross-branding opportunities is a noteworthy case study for any industry. Let’s break down the impressive marketing campaign that brought “Barbie-core” to larger-than-life proportions.

B2B Marketing 26

B2B Marketing B2B Marketing & Strategy Social Media 26

Outgrow

NOVEMBER 24, 2019

Moreover, we are giving out the best practices for giveaways along with actionable tips and real-life case studies. . Many of these groups are buzzing with discussions, debates, and conversations. 5) Google Keyword Planner + Right Hashtag = Virality! Giveaways are often termed as the most effective lead magnets.

Practices 52

Practices Best Practices Peer-to-peer Long Tail Marketing 52

Biznology

NOVEMBER 10, 2015

When I started, what I did was called viral marketing , buzz marketing , and new media. Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Valasys

SEPTEMBER 10, 2019

Let’s now delve deeper into the following tactics that can be used by the marketers to create a positive buzz about their products or services online: 1. Visual storytelling, when combined with case studies, lays a strong foundation for Word of Mouth Marketing. Focus on Reputation Management – P.S:

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Biznology

OCTOBER 22, 2012

If “Likes” and “People Talking About” are increasing, your brand is creating a positive buzz. If you ever want your social media activity to go viral, case studies indicate it is more likely to happen on YouTube than any other social network.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

SnapApp

DECEMBER 29, 2011

This campaign had all the elements for a successful Facebook sweepstakes --a built-in audience, highly effective prize(s), and viral buzz. You can get more details about the MITX award-winning campaign in our case study. The Magic Beans 31 Days of Giveaways generated over 100,000 leads in one month!

Best Practices 48

Best Practices Microsite Viral Marketing Buzz 48

Content4Demand

JANUARY 10, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay so far this year in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Can Biometrics Predict a Viral Marketing Campaign?

Marketing Attribution 46

Marketing Attribution Top of Funnel Webinar Metrics Peer-to-peer 46

Adobe Experience Cloud Blog

AUGUST 21, 2014

Why We Like It: With tons of fresh new content every day, Mashable is the place for hot-off-the-press news about the latest memes, viral videos, social platform developments, and Silicon Valley gossip. Mortiz doesn’t post every day, but she’s always got a fresh, authoritative take on the latest buzz.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Hubspot

MAY 24, 2017

Owned media may also come in the form of case studies, whitepapers, and ebooks. It's a win-win situation, as brands greatly benefit from the buzz. This refers to the content that your organization has 100% control over, including your company's official website, company blogs, and your official social media pages.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Outgrow

DECEMBER 20, 2022

Saksham Sharda: So are case studies like this available on your website for any listener who wants to like check them out? We have case studies on the website, I think it’s either on their case study or reviews or something like that. And so it created a lot of buzz and interest.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Online Marketing Institute

NOVEMBER 8, 2010

Comment on this story Search MarketingCharts Most Popular Recent Charts/Stories Businesses See Social Networking as Moderately Important Consumers Pay More for Great Experience Top 10 TV Websites - September 2010 Top 10 Viral Videos – September 2010 Top 10 Social Networking Websites & Forums - September 2010 Top 10 Games Websites - August 2010 (..)

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Outbrain

OCTOBER 7, 2019

As a content creator, it is critical that you come to terms with a harsh reality: your content is highly unlikely to go viral. When researchers from Yahoo decided to study the spread of millions of social media messages years ago, they came to the realization that the vast majority of these messages don’t stand the chance of going viral.

Paid Search Agency 39

Paid Search Agency Effectiveness Content Marketing Content 39

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. It’s a boullabaise of advice and observations on social media, viral marketing, and customer experience, with a side order of social media how-to.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. "The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post!

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Online Marketing Institute

JUNE 3, 2009

Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. Go to B2B Marketing Awards homepage Username Password Forgotten your details?

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

LeadSquared

FEBRUARY 2, 2016

If only we would start investing 10% of our marketing efforts in doing due research, analysing existing case studies, studying different models, our ROI of all sorts would naturally improve. To help you get started, check out this webinar on viral video marketing. . Don’t put all your eggs in the same basket.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Outgrow

AUGUST 13, 2022

Saksham Sharda: So do you agree or disagree with this statement that you must deliver on the value you promote virally in such a way that people who come in through your products on marketing channels see it right away? Tim Soulo: So the Homepage Copy was a public case study more than anything else.

Paid Content 52

Paid Content CMO Paid Search Agency Advertising Agencies 52

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 10, 2010

Are you using the same tired buzz words and industry jargon? Case studies / testimonials / client lists – Third-party endorsements help prospects decide whether they should do business with you. blog comments powered by Disqus How-To Samples Case Studies Blog Archives Sign Up! Do your messages sound the same?

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

The Effective Marketer

JULY 21, 2009

Otherwise it’s just buzz. The good thing is that there are lot of success case studies on the web to help us taking the best social media marketing decision. That is, if you can translate all those additional site visits, downloads, and re-tweets into sales. Great post and thanks again. United States License.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JUNE 8, 2012

Scott : And that’s the problem with looking at best practices and case studies is that you’re not the same person as somebody else. I have written in the past about we are so addicted to case studies, because it allows us to say well, look, somebody else did this. Scott : I heard YouTube makes video viral.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Online Marketing Institute

JUNE 15, 2009

For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Let us know what you think, and I could send you the case study No Erica, we are not interested in writing about your ad campaign. Don’t send blanket solicitations to bloggers in the same general industry.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Find out about your customers Pain Points – Write posts that provide solutions for your customers problems 4.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

seo.co

AUGUST 21, 2022

Anything that’s eye-grabbing, controversial, or creates some type of buzz may be worth creating content about because it could increase your web traffic. Your trending content might go viral, giving your brand a lot of sudden exposure. Case studies. But businesses can leverage trending content as well. And who knows?

SEO 105

SEO Trends SERP Outreach 105

ClearVoice

JULY 17, 2023

This is doubly true for whitepapers, case studies, and other high-end content requiring much explanation. From Domino’s recent Snapchat campaign allowing users to order a pizza directly through the augmented reality promo to Lowe’s Holoroom virtual design experience, these flashy promos can generate some buzz.

Marketing AI 52

Marketing AI Content Marketing Work Management Paid Search Agency 52

B2B Digital Marketer

MARCH 18, 2021

I am excited today because I’m going to get the opportunity to share with you the results of a case study that I did with content marketing on LinkedIn, which resulted in a 726.9, Dr Pelé Raymond (11:12): When LinkedIn looks at your posts and a lot of people are buzzing around it. Click to access unedited transcript.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

ClearVoice

FEBRUARY 26, 2024

Think about how often a jarring statistic or compelling case study drew you into a narrative. Social media writers keep your brand buzzing online, while email writers are about getting your readers to click, read, and act. In this case, it’s all about the viral post that got everyone talking about your eco-friendly moves.

Effectiveness 98

Effectiveness Content Storytelling Work Management 98

Scoop.it

OCTOBER 14, 2021

Content marketing can take many forms, including starting a blog , publishing white papers & case studies, or sending newsletters via email. For International Women’s Day, LinkedIn created a viral video documenting the hardships and job losses women faced in the workforce during the pandemic.

Paid Content 90

Paid Content Advertising Agencies Content Marketing Planning 90

SnapApp

APRIL 4, 2018

Awareness stage webinar vs Consideration case study). We are very active on Social Media, thus, it is important to us that we create a buzz and a certain level of virality with every big campaign, product or non-product related. This way you can pivot-table and see gaps, effectiveness, etc. . . Christine B. Whittemore.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

ConvertKit

SEPTEMBER 23, 2021

This gives people the option to share what they learned with other people, create more buzz, and then I can retweet or share it to show my appreciation that they’re talking about the show,” says Clouse. They're not creating to go viral. 3 Things I learned from @jayclouse ‘s podcast interview featuring @stephsmithio.

Word of Mouth 116

Word of Mouth Newsletter Creativity Twitter 116

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. You’re likely running educational webinars or speaking at industry conferences.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Debunking the Viral Coefficient , May 15, 2010. Post on Google Buzz. , June 13, 2010. March 18, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

ClearVoice

NOVEMBER 8, 2018

(Note: I’m fully aware “great” is a subjective word, but for the purposes of this argument, I’m defining it by content that has impactfully moved a brand forward, went viral and/or lead to spikes in sales, strong social buzz and meaningful engagement. Three holy grails.) . At times, that might be okay.

Marketing & Strategy 98

Marketing & Strategy Content Sales Qualified Leads Creativity 98

Convince & Convert

APRIL 14, 2010

Sounds like a great case study. Sounds like a great case study. Are we sayng that the time for vial videos, viral games and facebook applications is over? [link] jaybaer Fantastic analogy! I may have to use that one. link] jaybaer I will definitely check it out. Thanks for the comment. Thanks for the comment.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129