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What Is Organic Traffic and How Does It Work?

seo.co

Source: Google. Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). In other words, you can make sure your visitors are within your target demographics and at the right phase of the buying cycle. Source: Google Analytics.

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The Dos and Don’ts of Optimising Your Google Ads

The Lead Agency

Google Ads is the biggest and most popular pay per click advertising platform in the world. Running an effective Google Ads campaign isn’t difficult, but it does require a bit of know-how to leverage the Google Ads tools in a way that works best for your business. Because it works. Because it works.

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How Leveraging Video Content Boosts Organic SEO

Valasys

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

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Legacy B2B Content: When to Refresh, Redirect, or Remove

KoMarketing Associates

Different types of content, of course, play their unique parts in the buying cycle. Several notable Google algorithm updates (Including RankBrain, Hummingbird, and Panda) penalize “shallow”, low-quality content and keyword stuffing. Two core benefits of this practice are: Improving Organic Visibility.

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

After the January 2020 core update by Google, it has been made apparent that the research methodologies of the prospects, as well as customers, are being prioritized less based on keyword centricity & majorly based on the intent from which the searches began. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands.

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Top 10 SEO Copywriting Tips to Improve Your Website Conversion Rate

Valasys

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. Also, the content strategy should give importance to the stages in the buying cycles of the ideal prospects. Content Format.

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How Reporting Can Improve B2B Blog Performance

KoMarketing Associates

At the end of each month, I log into Google Webmasters and set a custom compare date range for the past two months, specific to blog traffic. Content Appearing in SERPs. Blog Trends. When doing so, I’m provided with a list of blog pages, the most recent month’s clicks, the previous month’s clicks, and the “difference.”. Final Thoughts.

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