Exo B2B

FEBRUARY 7, 2024

The answers to these questions will help you personalize your communications (blog posts, case studies, demos, etc.) The key is knowing when to expose them to your target companies in their buying cycle. While examples of B2C influencers abound, this is not the case in B2B.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Sword and the Script | B2B

MARCH 26, 2024

Comment: This makes sense because thought leadership is intended to educate rather than sell. Comment: A separate survey, which I covered recently, found that B2B prospects are “ 69% of the way through a buying cycle ” before they ever speak to a sales representative. 43% said it “offers concrete guidance and case studies.”

B2B Thought Leadership 85

B2B Thought Leadership Thought Leadership Studies B2B 85

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. Rather, understand where each customer stands in the buying cycle and reach out to them with the right type of content. Share examples pertaining to situations and problems your prospects already know.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Circle Studio

AUGUST 23, 2018

Blogging is a cornerstone of content marketing and one of the best ways to create the kind of educational, long-form content that users (and search engines) are looking for. Case studies. Your social media content should be educational in nature, not aimed primarily at promoting your firm or the services you provide.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Zoominfo

JANUARY 11, 2021

The customer lifecycle is the journey your customer takes with your brand — from their first interaction with your content to renewing their annual subscription or buying additional products. What can you do now to ensure they love your product and want to buy from you again? See the video case study.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

JANUARY 11, 2021

The customer lifecycle is the journey your customer takes with your brand — from their first interaction with your content to renewing their annual subscription or buying additional products. What can you do now to ensure they love your product and want to buy from you again? See the video case study.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Biznology

FEBRUARY 3, 2017

Before I get to the list, I’d like to invite you all to join me at the next Biznology webinar I’m giving in March, 10 Inspiring Case Studies of Digital Transformation. But channels and technologies don’t do justice to the ways some brands are putting it all together.

Paid Content 80

Paid Content Paid Search Agency Planning Advertising Agencies 80

NuSpark Consulting

FEBRUARY 18, 2016

So, in other words, we’re talking about where they are in the buying cycle. Buying Cycle Stages. Before we go further, let’s agree on our buying cycle stages for the sake of this discussion. Classifying Your Website Pages and Offerings by Buying Cycle Stages. In what stage are they?

Marketing Websites 100

Marketing Websites Buying Cycle Marketing Analytics Tools Sales Qualified Leads 100

Buzz Marketing for Technology

NOVEMBER 21, 2012

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. There is no exception for B2B.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

SalesIntel

APRIL 15, 2024

Closing substantial deals with large decision-making teams results in protracted sales cycles. The average B2B buying cycle is considerably longer than that of B2C transactions. Providing educational content can also increase brand awareness and engage potential buyers. Your ICP represents your best-fit customers.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

Closing substantial deals with large decision-making teams results in protracted sales cycles. The average B2B buying cycle is considerably longer than that of B2C transactions. Providing educational content can also increase brand awareness and engage potential buyers. Your ICP represents your best-fit customers.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Hubspot

MARCH 14, 2018

Marketers create whitepapers to educate their audience about a particular issue, or explain and promote a particular methodology. Also, p eople who choose to download whitepapers often are further into the customer buying cycle. With that in mind, here are two use cases for a whitepaper: A Technical Case Study.

FAQ 101

FAQ Case Studies Case Study Comparison 101

Scoop.it

MARCH 26, 2019

Sales enablement connects marketing and sales by the key roles each plays in educating prospects, closing deals and contributing to growth. These materials help the sales team educate prospects and sell more effectively. Case studies. Case Studies and Testimonials. Informative blog posts. Sales scripts.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

The Effective Marketer

MARCH 22, 2012

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. Buying cycle control (you need to facilitate the buying process and understand what is required of you as a result). The Customer Buying Cycle Framework. Stage 1: Education.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Hubspot

APRIL 5, 2017

However, for the time poor (and that’s half the problem), here’s my top five take-outs of the talk: Clients contact agency suppliers much later in the buying process, many are 50-60% of the way into the buying cycle before they will even make contact with an agency. 50% of agency selection searches involve online research.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Ad Agencies Peer-to-peer 69

The Marketing Blender

JULY 19, 2022

This can be done by creating compelling content that educates and informs your target market about your product or service. This can be done by providing testimonials or case studies of your product or service. This can be done through various marketing channels such as online advertising, social media, PR, or content marketing.

Top of Funnel 98

Top of Funnel Marketing Funnels B2B Marketing Ad Building 98

Exo B2B

JUNE 26, 2023

It speaks to your customers, guides them through the buying cycle, or customer journey, and acts as a powerful SEO magnet. Let me start by quoting a Gartner study on the power of content in the customer journey. Companies can use blogs to educate their target audience. B2B content marketing. Visit industry news websites.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Valasys

JANUARY 17, 2020

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. B2B marketers should focus on creating pieces of content to educate their audience groups. B2B customers value the testimonials. &

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

NOVEMBER 5, 2019

Educate People About Market Trends: Use the Newsletters : Email marketing can be an effective way to educate your potential buyers about the relevant trends within their niches. Case studies instigate the existing customers to participate as brand evangelists, promoting the products or services of the specific brands.

Contacts 51

Contacts Peer-to-peer Lead Scoring Lead Ranking 51

Tomorrow People

NOVEMBER 16, 2018

Lead nurturing has been around for a while, and yet it's still an effective way for us to educate and reach our personas. You can really understand their pain points, where they are in the buying cycle, and how to solve their problems. We expect to continue to utilize short and simple case studies.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

The Point

JULY 1, 2019

Now that lead has to be nurtured, educated, scored, enriched, appended and qualified before we would dare hand it off to sales. Well, that very basic assumption, that business buyers prefer to be anonymous and self-directed, and uninterested in engaging with sales until they’re absolutely ready to buy, may be in question.

B2B Sales 124

B2B Sales Demand Generation Agencies Top of Funnel Lead Scoring 124

Everything Technology Marketing

APRIL 8, 2010

In the “old days”, the mainstream marketing approach was to interrupt and engage prospects, educate them on the vendors offering and move them through the sale cycle towards a transaction – a very vendor and product centric approach. This has profound implications on marketing and the way companies engage with prospects.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Valasys

DECEMBER 18, 2019

The website operates with a vision of educating & empowering the SEO community & has a humongous monthly traffic of over 9, 00,000. Leveraging an exclusive, well-researched & diversified content strategy Valasys Media has a treasure-throve of content in the form of top stories, journals, white papers, case studies & e-books.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

KoMarketing Associates

JULY 12, 2018

Prospects that have gotten that far in the buying cycle are likely to be extremely interested in the product and want to see how it can work for them specifically. Offering continuing education has a few benefits: it really does offer value to others, and it gives your organization a chance to be a thought leader in the industry.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

ANNUITAS

AUGUST 19, 2014

We should be looking at a holistic buying process and then if we want to align that to a funnel that’s fine, but we should be looking at what does our Engagement content have to say? Is it not necessarily pushing my brand but helping me really educate my Buyer?”. If not, you’ve got a huge gap in that buying process.

Top of Funnel 100

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 100

Kapost

MARCH 31, 2017

At this point, your organization needs to create an educational one-sheet or landing page. Chart out your customers’ buy-cycles. A customer buy-cycle is more like a treasure map than a linear marketing funnel. When interviewing customers for case studies, interview them for blog posts too.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Top of Funnel 48

DealSignal

APRIL 10, 2024

” Downloads of resources such as case studies and eBooks, especially those that are not simply informational and may indicate purchase intent. This can be vendor comparison guides, case studies, and more. Spikes in content consumption—either on your website or on third-party websites.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

6sense

APRIL 13, 2016

The Birth of the Educated Buyer. Over the past decade content marketing has improved the buying experience of B2B decision makers. Over the past decade content marketing has improved the buying experience of B2B decision makers. Industry magazines and continued professional education is no longer just for doctors and lawyers.

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48

Outreach

JULY 15, 2021

You need to make a concrete case for how your product solves your lead’s problem or pain points in your call. Use case studies and real-life examples to show how you've been able to solve similar issues in the past. In fact, it’s another opportunity to educate the prospect and show your interest in their pain points.

Tips 98

Tips Cold Calling Case Studies Outreach 98

Influitive

AUGUST 3, 2015

In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer. Authentic, user-generated content.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

NuSpark Consulting

JANUARY 16, 2013

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Offer: Educational white paper.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

Hubspot

JANUARY 5, 2023

Buscemi adds, "There are tons of studies that say a buyer is 60% to 70% of the way down the buying cycle before they even reach a rep — and those studies are 10-years-old. However, I think the way our information is available today has made it more acute in the minds of buyers and sellers.".

Top of Funnel 78

Top of Funnel Buyer's Journey SMB Peer-to-peer 78

Inbox Insight

AUGUST 30, 2020

A tiny 1% of respondents said they would trust just one source, but 92% turn to 6 or more sources in order to make an educated decision. Buying cycle. Similarly, 93% of respondents complete the buying cycle for new purchases within the year. Research stage. Implementation.

Work Management 98

Work Management Marketing Management Research Allocation 98

Hinge Marketing

FEBRUARY 11, 2015

They form the backbone of your lead nurturing program by “dripping” out relevant content and offers to leads over time, helping to educate them and build trust and credibility for your firm. Awareness : “Soft” offers for content that is educational on a high level and takes a relatively short time to consume.

Lead Nurturing 48

Lead Nurturing Email Campaigns Sales Qualified Leads Campaigns 48

Madison Logic

AUGUST 31, 2023

Research supports using multiple sources to validate assumptions, identify buying group members, and map out the buying cycle stages. Step 2: Align Channels with Goals and Buying Journey Stages With your goals set, align your chosen digital channels with your specific objectives and the stages of the buying journey.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60