Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

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Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Webbiquity

JANUARY 19, 2023

This is typically done through content marketing such as white papers, webinars, and long-form articles that will educate potential buyers about the product or service they offer. Buying Cycle In B2C marketing, the purchase decision is often made quickly by an individual looking to satisfy a specific need or desire.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Zoominfo

SEPTEMBER 3, 2020

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Shorter sales cycles – Sales cycles are already long for B2B organizations, and automated emails serve as a virtual sales rep to nurture them. How Do You Set up Email Automation?

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Stevens & Tate

JANUARY 31, 2022

Every consumer will go through different steps of consideration and purchase throughout the life cycle of a brand or service. In the past, the consumer buying cycle was explained by four stages: awareness, interest, evaluation, and purchase. At this point, they are simply looking to educate themselves. Evaluation Stage.

Buying Cycle 118

Buying Cycle Touchpoints Custom Publishing Education 118

Marketing Insider Group

SEPTEMBER 2, 2020

With 43% of CEOs not understanding marketing’s strategic business goals and 3% of board members having a marketing background, CMOs have the unique challenge of presenting strategies that both educate and demonstrate real results. The first step is education. So, how can CMOs become the factor that drives business growth?

Advertising Agencies 345

Advertising Agencies Planning Paid Search Agency CMO 345

Customer Experience Matrix

DECEMBER 16, 2018

Financial services and travel/hospitality came next, and adoption has recently spread to B2B, healthcare, education, and telco. They pointed out that adoption came earliest in industries with the shortest, most transactional buying cycles, and then spread quite steadily to industries with longer cycles and higher product costs.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

The Point

APRIL 22, 2020

However, as much as it has a reputation as a way to generate “guaranteed” leads, content syndication is not a cure-all, and indeed, more than most demand generation channels, is likely to generate sales leads that gravitate towards the early stages of the buying cycle. Quality content = quality leads.

Lead Ranking 162

Lead Ranking Lead Scoring Cost per Lead CPL 162

NuSpark Consulting

JANUARY 21, 2019

Because people don’t like being sold to, an email-nurturing best practice is to prioritize educational emails over sales messages. When we do, we often receive more click-throughs and engagement than on our educational emails, going counter to our expectations based on conventional wisdom.

Marketing AI 164

Marketing AI Practices Account Based Marketing Best Practices 164

ClickDimensions

NOVEMBER 17, 2020

Buyers today are informed and expect brands to aid them in the education process. Sales enablement helps sales teams capitalize on those opportunities by reducing friction throughout the buying cycle. Do you have the content necessary to answer customer questions and nurture them throughout the buying cycle?

Buying Cycle 103

Buying Cycle Cross-Selling Buyer Personas Barriers 103

Choozle

AUGUST 11, 2020

And how has the buying cycle changed in 2020? More so, parents are looking to invest in digital resources to supplement school education in the face of uncertainty about what school and reopening plans will look like this fall. Tech > Education > Food > News. Jump to: The state of back-to-school. via Deloitte.

Advertisements 97

Advertisements Advertising Buying Cycle Education 97

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? He is the Founder & President of Tiecas, Inc. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Ranking 60

xiQ

JANUARY 30, 2023

As digital networks like LinkedIn and Twitter have become more prevalent, buyers have come to expect sellers to have done their homework and be familiar with their professional background, education, personal preferences, and motivations. The buying decision maker risks their reputation and career when recommending a solution.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

BOP Design

OCTOBER 18, 2022

First, include a well-written and designed homepage, product or service pages, company information, educational resource pages, and information on the types of firms you work with or serve. If education is the primary goal, then a link to your resources or use cases should take center stage.

Design 107

Design Marketing Websites B2B Advertising Agencies 107

ANNUITAS

JUNE 9, 2016

As consumers, if we are not in an active buying cycle, we are in a passive buying cycle. Like it or not, in the course of our daily lives we are exposed to and consume so much information and content that buying something or acquiring something including experiences, goods, food or resources is always on our mind.

Buy 100

Buy Buying Cycle Trigger Marketing Buyer Personas 100

Exo B2B

FEBRUARY 7, 2024

The key is knowing when to expose them to your target companies in their buying cycle. The rest is curiosity and education to help them do their job. Conclusion Navigating the B2B landscape with its multiple stakeholders and long sales cycles can seem daunting. Every buyer has a busy professional agenda.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Madison Logic

OCTOBER 18, 2023

Yet more and more marketing leaders faced with larger buying committees and longer buying cycles are realizing the need for a balance and a stronger link between their brand and demand activities. Thirty percent of VPs and other functional leaders spend more than seven hours a week reviewing business topics and trends.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Engagio

AUGUST 15, 2023

The problem is that B2C ad tech has no concept of an account or buying group. T hey choose their targets based on demographic data such as age, gender, ethnicity, level of education, income, and so forth. That still doesn’t mean the company as a whole is in a buying cycle. How does it do that? But not necessarily so.

Paid Search Agency 62

Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

Sword and the Script | B2B

MARCH 26, 2024

Comment: This makes sense because thought leadership is intended to educate rather than sell. Comment: A separate survey, which I covered recently, found that B2B prospects are “ 69% of the way through a buying cycle ” before they ever speak to a sales representative. Yet buyers also use these materials to evaluate vendors.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

The Point

NOVEMBER 12, 2019

Engaging earlier in the buying cycle also puts you in a position to build brand credibility, inform buying criteria, and educate the buyer before he/she even decides to start looking for solutions. Effective demand generation. is a mix of hunting AND gathering.

Intent Data 149

Intent Data Demand Generation Agencies Intent Paid Social Agency 149

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. The consumer buying cycle is an increasingly self-serve process scattered across multiple touchpoints. Why marketers should care about content marketing. a sale, new customer, conversion, etc.).

Digital Asset Management 134

Digital Asset Management Paid Content Work Management Marketing Management 134

Zoominfo

SEPTEMBER 3, 2020

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Shorter sales cycles – Sales cycles are already long for B2B organizations, and automated emails serve as a virtual sales rep to nurture them. How Do You Set Up Email Automation?

Automation 130

Automation Zoominfo Auto Responder Touchpoints 130

Adobe Experience Cloud Blog

APRIL 15, 2019

This gives you an opportunity to regularly connect with prospects and educate them enough to make a purchase. Using a series of drip emails, you can educate them on how your product can help solve their problems, reinforce their desire to buy, and nudge them toward the end zone.

Campaigns 132

Campaigns Thought Leadership Cross-Selling Buying Cycle 132

SalesIntel

APRIL 15, 2024

Closing substantial deals with large decision-making teams results in protracted sales cycles. The average B2B buying cycle is considerably longer than that of B2C transactions. Providing educational content can also increase brand awareness and engage potential buyers. Your ICP represents your best-fit customers.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

NOVEMBER 17, 2022

Schools, educational institutes, and EdTech entrepreneurs across the country are bracing themselves for the ‘new normal in education. Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). million, more than $5.9

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

NuSpark Consulting

FEBRUARY 18, 2016

So, in other words, we’re talking about where they are in the buying cycle. Buying Cycle Stages. Before we go further, let’s agree on our buying cycle stages for the sake of this discussion. Classifying Your Website Pages and Offerings by Buying Cycle Stages. In what stage are they?

Marketing Websites 100

Marketing Websites Buying Cycle Marketing Analytics Tools Sales Qualified Leads 100

Adobe Experience Cloud Blog

OCTOBER 22, 2018

They’re reaching out to target accounts early in the buying cycle before their competition grabs the advantage. You simply provided educational material to people who were trying to solve a problem their product or solution addressed. They now wait until later in the buying cycle before filling out any forms.

Account Based Marketing 134

Account Based Marketing ABM Research Sales Qualified Leads 134

KoMarketing Associates

FEBRUARY 12, 2019

If the company they are marketing to has even 11 or more employees, a B2B marketer needs to educate and persuade not just one person, but three to ten or more. This reality of buying committees may be why account-based marketing has been so successful for B2B marketers to date. The average B2B buying cycle is 6 to twelve months.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

Marketing Insider Group

DECEMBER 17, 2019

B2B buying cycles are also much longer than B2C and involve many different stakeholders, compared to B2C purchases, which are often instantaneous and involve one person only. Instead of touting stats about productivity and efficiency in the usual dull and boring way, Slack created a campaign that was both educational and memorable.

Tactics 276

Tactics B2B Marketing Work Management Planning 276

Top Rank Marketing

JUNE 29, 2023

Rule 1: The 95/5 Rule – Understanding the Buying Cycle One of the fundamental insights revealed in Mimi’s presentation was the 95/5 rule. In contrast, B2B brands often adopt a reach minimization approach, narrowing their focus to specific channels and emphasizing informational and educational content.

Rules 61

Rules Brand Identity Branding B2B 61

SmartBug Media

MARCH 14, 2024

A disruptive product seeks to pull customers away from competitors, and there’s more existing data to reference when making an educated estimate. First is the difference between an industry-disrupting product going to market versus something completely new. A new product doesn’t have the benefit of these points of comparison.

Marketing Analytics Tools 59

Marketing Analytics Tools Enterprise Management Planning Ideal Customer Profiles 59

ClickDimensions

APRIL 15, 2021

For example, if a group of customers has an approaching contract renewal, it would be a good time to add them to a campaign that educates them on why they should upgrade to a more premium offering when they renew. Happy Marketing! The post 5 Tips for Effective Cross-Sell and Upsell Campaigns appeared first on ClickDimensions Blog.

Cross-Selling 119

Cross-Selling Campaigns Effectiveness Tips 119

Madison Logic

FEBRUARY 14, 2024

Data-driven insights around these concerns allow you to create content and messaging that educates them about your solution, motivates them through the funnel, and persuades them that you are the ideal solution to partner with to reach their goals.

Personalization 52

Personalization B2B Top of Funnel Multi-Channel 52

Convince & Convert

FEBRUARY 20, 2015

Categorize your leads via their needs, education level, position in the buying lifecycle, and/or industry. Personalize your messages by speaking to each lead about his industry, his pain point, his stage in the buying cycle, etc. Creating robust personas can help you nurture leads with increasingly customized campaigns.

Lead Nurturing 165

Lead Nurturing Lead Ranking Lead Scoring Leads 165

Zoominfo

JANUARY 11, 2021

The customer lifecycle is the journey your customer takes with your brand — from their first interaction with your content to renewing their annual subscription or buying additional products. For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

JANUARY 11, 2021

The customer lifecycle is the journey your customer takes with your brand — from their first interaction with your content to renewing their annual subscription or buying additional products. For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps.

Tips 130

Tips Work Management Gartner Top of Funnel 130