Buzz Marketing for Technology

JUNE 17, 2015

We all know content marketing is at the heart of digital marketing, yet often content marketing strategies don’t invest sufficient in the right range of content across the buying cycle and by content I am referring to our Content Marketing Matrix which helps businesses review the best types.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

6sense

AUGUST 16, 2016

As the buzz around ABM soars, many sales and marketing professionals don’t know where to start…until now. For leading B2B organizations, ABM has become a dominant strategy to ensure high-value target accounts are marketed to in a way that is relevant and personalized.

Account Based Marketing 48

Account Based Marketing Tools Demand Generation ABM 48

ANNUITAS

JANUARY 28, 2014

While the buzz about content marketing continues, it still seems to be quite a challenge for most marketers. Demand Generation content offers and buyer dialogue logic must be substantive and support the end-to-end buying process. Content must be scored according to where in the buying cycle it is consumed.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Strategy 100

SnapApp

SEPTEMBER 17, 2015

This means that marketers need to provide content for every persona at every stage of the buying cycle. Taking a step back, this also implies that brands have the opportunity to interact with buyers at every stage of the buying cycle. Listen to industry buzz. The best way to start building a dialogue?

Top of Funnel 48

Top of Funnel Ad Building Buying Cycle Buzz 48

6sense

NOVEMBER 9, 2021

Possibly smaller buying committees and faster buying cycles (maybe) but building towards internal consensus and coordinating sales/marketing activity still increases deal velocity and conversion rates. We kept calling them MQLs even if they were for ABM. John Graff ). An account-based orientation still works for SMB targets.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads MQL Top of Funnel 48

Webbiquity

FEBRUARY 11, 2011

Stephanie Tilton shares a half-dozen ideas for developing content that stands out from the online clutter, such as showing how your product or service stacks up against the competition: “a majority of tech buyers want content comparing a vendor’s offering to the competition as they get further along in the buying cycle.

Copywriting 100

Copywriting Tips Digg Copyright 100

Tony Zambito

MAY 8, 2011

.  Devising content strategy and content marketing tactics is becoming predominantly about publishing content that meet buyer demand for knowledge in the early stages of the buying cycle.    Tools related to processes and having information available at their fingertips when prospecting and calling on buyers. 

Buyer Personas 100

Buyer Personas Content Marketing Content Buying Cycle 100

Tony Zambito

APRIL 10, 2011

Understand Evolving Buyer Journeys : For years, we have been educated, trained, lectured, and even scolded perhaps about the linear progression of the buying cycle.    Understand Sales Readiness : The buzz lately in sales readiness has been around the concept of social selling. 

Buyer Personas 100

Buyer Personas Organization Buying Cycle Buyer's Journey 100

Smashmouth Marketing

JULY 1, 2010

Does the sales team have the tools and information it takes to make prospects feel they are gaining value and in control of the buying cycle? Create tools, buzz and reasons for customers to bring you prospects. Is your marketing value embedded within the content prospects see as valuable? Is this Sales 2.0?

Lead Ranking 100

Lead Ranking Marketing Qualified Leads WOM Word of Mouth 100

Influitive

AUGUST 3, 2015

In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer. Increase social media buzz.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Scoop.it

MARCH 26, 2019

All these insights are valuable in preparing, creating and curating the right information for your sales reps from the start, and all the way to the close, of the buying cycle. Sales is then empowered to effectively curate their own sales presentations based on the industry, persona type and stage of the buying cycle.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Buzz Marketing for Technology

NOVEMBER 21, 2012

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

KoMarketing Associates

AUGUST 19, 2013

Paul Dunay (Maxymiser) – Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Add Michael: https://plus.google.com/110241925170552838764. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

ViewPoint

JUNE 15, 2012

Proactive Value-Added Selling Needed Much Earlier in the Buy Cycle. Charged with wealth building for the company, the marketing managers have to create buzz, inquiries and leads—all linked to quota. He notes the basics haven’t died—they’ve just shifted. Recommendations to Close More Deals in 2012.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

LEADership

OCTOBER 7, 2014

We are caught up in the frenzy and buzz of Big Data and Predictive Analytics. Leadership audience engagement B2B buyer b2b marketing brand marketing buying cycle cmo content marketing customer experience management home marketing leadership Social Media' Use data to see what’s working and stop what’s not working .

CMO 40

CMO Communities B2B Thought Leadership Business 40

Buzz Marketing for Technology

FEBRUARY 25, 2009

So try to map your tactics more to the buying cycle when you deploy them. Don’t think this next podcast is going to drive our awareness through the roof – it might – but the goal should be to feed those that are already in your long sales cycle with more good quality content on what your company can deliver.

Social Media 100

Social Media Word of Mouth Buying Cycle Media 100

NuSpark Consulting

MAY 22, 2011

Lost in all the buzz on social media and lead generation is the importance of market research as the seeds to a content marketing strategy. This includes what they research during the buying process and how they act on available content. Are different content types used at different stages in the buying cycle?

Lead Generation 100

Lead Generation Research Marketing Strategy Marketing & Strategy 100

Industrial Marketing Today

APRIL 28, 2010

With each style, he has provided a brief description, frequency of blog posts, ability to go viral (buzz index) and the level of difficulty. In the slideshow, Rohit shows you 25 different styles of blogging and when to use each one. There are examples and additional resources too.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Webbiquity

FEBRUARY 2, 2011

It helps move a prospect along the buying cycle. Stephanie Tilton says a company has developed enough content “when it has created content that answers prospects’ questions at each stage of the buying cycle,&# then outlines a process for determining exactly what that means in any given organization.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

markempa

OCTOBER 17, 2006

Do you have to understand the customer buying cycle? Do you have to understand the customer buying cycle? The brief interview covered the following topics: Who are the right people to engage? Whats your definition of lead generation? The brief interview covered the following topics: Who are the right people to engage?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Generation 120

markempa

JUNE 21, 2006

Create content thats relevant for each stage of the buying cycle. Create content thats relevant for each stage of the buying cycle. Focus on the data points you REALLY need to measure in your CRM. Is your value proposition clear? Does your sales team have sales-ready messaging? Is your value proposition clear?

Lead Generation 120

Lead Generation B2B Sales B2B Thought Leadership B2B Marketing 120

Hinge Marketing

JUNE 25, 2014

Content in blogs also help cast the widest net – attracting prospects early in the buying cycle looking for educational information such as trends, best practices or latest regulations. And since it’s endless and searchable, a blog is a place to archive all of your earlier work, as well. Social channels.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

Golden Spiral

FEBRUARY 26, 2019

An effective product launch is typically scheduled around a specific date: a customer event, an anniversary (business or product), or a time of year coinciding with the buying cycle (e.g., The first order of business: create a defined timeline. back to school, new fiscal year, etc.).

Product 90

Product Webinar Metrics Cross-Selling Planning 90

The ROI Guy

JANUARY 25, 2011

Understanding how to facilitate this buying lifecycle, especially how to connect and engage todays economic-focused executive, is a key to sales success, and establishes a roadmap for sales enablement. The Bottom Line Buyers are clearly in control of the buying cycle and are more frugal than ever before.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

Valasys

SEPTEMBER 10, 2019

Not only that, the brands need to provide seamlessly excellent users’ experiences (UX) to their customers at each stage of their buying cycles, across omnichannel & also need to provide them with exemplary after-sales services to delight them, & to inspire the positive words to complement the marketing endeavors.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Content Standard

FEBRUARY 9, 2015

There’s been some buzz in the venture capital (VC) community recently about the importance of start-up content marketing, particularly when it’s unleashed in the Software-as-a-Service (SaaS) start-up scene. Content should offer information that buyers want at all stages of the buying cycle.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Analytics Tools Marketing Automation Services 40

Adobe Experience Cloud Blog

OCTOBER 14, 2009

This means B2B marketing professionals must help educate prospects in the early stages of the buying cycle; doing this well can help frame their buying process and establish your brand as a trusted advisor that understands their problems and knows how to solve them. Use your company blog to provide insight.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Webinar Metrics Lead Scoring 48

markempa

NOVEMBER 14, 2005

In the complex sale, the length of the buying cycle make the connection between on-the-web activity and the off-line decision to purchase much more difficult to trace. In the complex sale, the length of the buying cycle make the connection between on-the-web activity and the off-line decision to purchase much more difficult to trace.

Lead Generation 120

Lead Generation Analytics Generation Google 120

Webbiquity

JUNE 20, 2011

Google settled a lawsuit last fall relating to its Google Buzz service. With more than 80% of consumer purchases and 90% of b2b buying cycles now starting with search, this may be reason enough to embrace social media. It means giving up one’s privacy. Not an unreasonable concern. The solution?

Social Media 100

Social Media Peer-to-peer Media PR 100

LEADership

DECEMBER 10, 2013

Online social circles create a buzz, generate interest in your brand and help boost visibility for your products and services. With B2B buying cycles being longer and a lot more complex, it is definitely more challenging to motivate influencers and get them to share information within their social network.

B2B Thought Leadership 40

B2B Thought Leadership Lead Scoring Lead Ranking B2B 40

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Buzz Marketing for Technology

APRIL 28, 2009

Also try to map your tactics more to the buying cycle when you deploy them. Don’t think this next podcast is going to drive awareness through the roof – it might – but the goal should be to feed those that are already in your long sales cycle with more good quality content on what your company can deliver.

Lead Nurturing 100

Lead Nurturing Bandwidth Demand Generation Agencies Buying Cycle 100

The ROI Guy

NOVEMBER 4, 2010

As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. We call this the “Internet fueled buying cycle.&# Can sales be made relevant and valuable again in these key stages of the buying cycle? The End of Sales as we Know It?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Vidyard

AUGUST 18, 2014

You’re aiming to make videos (for the top of the funnel) that range from 60-90 seconds in length, ideally, as these maintain attention the best in the discovery phase of the buying cycle. Windy locations outdoors : You might not even hear the wind at your outdoor shoot, but the mic will pick it up.

Video Marketing 54

Video Marketing Top of Funnel Planning Content Marketing 54

Hubspot

NOVEMBER 28, 2011

There's a lot of buzz around whether marketing automation software is worth the investment of time and money, or whether it's a waste. The onus is still on the marketer to create buyer personas and interpret leads' behaviors to align their needs at any given time in the buying cycle with the message they should receive.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation CAN-SPAM 28

The ROI Guy

JANUARY 17, 2011

Providing the decision support early in the buying cycle is essential to engagement success- illuminating issues, identifying improvement opportunities and delivering strategic roadmap recommendations. Interesting post, Tom.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Hubspot

SEPTEMBER 11, 2013

That way, you''re generating ideas while spreading buzz about your campaign. Coca-Cola has clearly invested time in understanding their audience, building an editorial calendar, and mapping content to the buying cycle. So reach out to yours and ask for their ideas and contributions.

Advertising Agencies 28

Advertising Agencies Planning Mobile Advertising Paid Search Agency 28