Pam Didner

OCTOBER 22, 2022

To articulate how well you know your customer requires the development of buyer personas, which take a deep dive into the interests and traits of your target audience. Buyer personas are the foundation of all things marketing. Buyer personas guide marketing campaigns, messaging development, and content creation.

Buyer Personas 50

Buyer Personas Course Demand Generation Agencies Ideal Customer Profiles 50

Content Standard

MAY 10, 2019

Alternatively, those who develop CX plans grounded in survey, demographic, and behavioral data will have much better outcomes with consumers. To get there will be a journey in itself, though, and will involve loads of research , from social listening, customer surveys, focus groups, and analyzing website data.

Buyer Personas 101

Buyer Personas Design Ad Building A/B testing 101

Act-On

NOVEMBER 15, 2023

Sales enablement best practices: Know thy audience … define buyer personas When improving sales enablement, always start with your audience by building personas. Research finds that over half of organizations report higher-quality leads because they use personas. Create persona profiles. Iterate and refine.

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

Tony Zambito

SEPTEMBER 6, 2016

In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial. Demographics. And, mixing the terms through the nameing convention of buyer persona profile.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

Tony Zambito

OCTOBER 26, 2015

Better, deeper, insightful, and well-rounded understanding of customers and buyers is on the top of the list for many CEOs and CMOs today. In recent studies by IBM and other research studies on CEO sentiments, customer insight and understanding are identified as a top focus for CEOs. A case in point is the term “buyer’s journey.”

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Tony Zambito

MAY 4, 2011

Buyer Persona Development and the qualitative research methodology applied to creating buyer personas have proven to be an effective means for B2B organizations to reach a deeper understanding of their buyers.    Buyer persona development methodology is at its core a research methodology. 

Buyer Personas 100

Buyer Personas Research Ideal Customer Profiles Demand Generation Agencies 100

Marketing Insider Group

MAY 15, 2023

B2B digital marketing is vital to modern business, as more and more companies rely on digital channels to find, research, and purchase products and services. In fact, 70% of marketing technology buyers look for content on vendor websites. Buyer Personas. Why Is B2B Digital Marketing Important? Pain Points.

B2B Marketing 303

B2B Marketing B2B Buyer Personas Mobile Advertising 303

Cintell

FEBRUARY 9, 2016

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or But getting to a state of persona nirvana is easier said than done.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Marketing Insider Group

MARCH 29, 2021

Create buyer personas and research content that meets their needs. Look for market-relevant data, such as: Demographics: Who are the people who need your products in your new market? Create Buyer Personas. Create well-researched buyer personas for each segment to help your teams focus on their needs.

Planning 362

Planning Paid Search Agency Content Marketing Advertising Agencies 362

Tony Zambito

JULY 6, 2011

.  I learned and watched in awe from the wonderful collective group of pioneers from those early heady days in using personas at Cooper Design – people like Kim Goodwin, Robert Riemann, David Fore, Wayne Greenwood, and Dave Cronin.    I wound up on a path afterward searching for a way to make buyer personas a reality. 

Buyer Personas 100

Buyer Personas Peer-to-peer Ideal Customer Profiles Psychographics 100

Binary Demand

FEBRUARY 23, 2024

At the heart of it, two substantial forces come into play: The changing B2B buyer behavior An essential element of the contemporary buyer’s journey involves the increasing prevalence of buying groups and committees, encompassing multiple members from various departments within a business. 75% now use more sources for research.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 99

Research Case Studies Case Study Skype 99

Marketing Insider Group

JANUARY 21, 2022

And content that’s designed for a specific platform will perform better than content that’s generic. Knowing your audience’s interests and demographics is key for developing a content strategy that appeals to them. You’ll also need to know how to choose the right social media platforms for your buyer personas.

Social Media 308

Social Media Organization Media B2B 308

Hubspot

MAY 18, 2021

In this post, let's review the top strategies you can use to get to know your email subscribers according to research. You'll want to incorporate that into your design strategy and QA & testing process. Do buyer persona research. If you don't have a buyer persona, you might consider creating one.

Research 101

Research Buyer Personas Open Rate Click Rate 101

SmartBug Media

AUGUST 1, 2019

With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data. Develop Your Marketing Research Plan.

Research 81

Research Process Planning Marketing Budget Creation 81

ClearVoice

JANUARY 11, 2024

benefit nearly everyone, certain demographics are much more likely to purchase than others. A target audience is a group (or groups) of people for whom your product or service is designed and to whom your marketing is directed. Determining Your Target Audience Research , research, research. Where do they live?

Marketing Budget 52

Marketing Budget Buyer Personas Work Management Marketing Budget Creation 52

Outbrain

DECEMBER 18, 2018

You may have heard of the term ‘buyer personas’ but wonder what it means and why they are so important to your brand. In this blog, I will shed light on buyer personas and outline the reasons why you should be using them as a primary marketing activity. How Buyer Personas Help. Create Buyer Personas.

Buyer Personas 35

Buyer Personas Paid Search Agency Advertising Agencies Marketing Analytics Tools 35

Marketing Interactions

JUNE 23, 2017

In a previous post, I shared a four-step process for creating in-depth B2B buyer personas. In this post, I’ll discuss how the details of a buyer persona inform a content marketing strategy. 9 Components of a B2B Buyer Persona. For a B2B, orientation is the equivalent to demographics in a B2C.

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64

Hubspot

MARCH 15, 2019

In order to uncover this information, though, they had to do a lot of market research. Fortunately, they had a powerful tool at their disposal -- demographic segmentation. Demographic Segmentation. By leveraging demographic segmentation, you can create personalized marketing campaigns for each slice of your target market.

Demographics 78

Demographics Segmentation Education Distribution 78

Webbiquity

JANUARY 18, 2024

So, do your research. First, you’ll need to pinpoint the ideal buyer persona : basically, a representation of the kind of customer you’ll be addressing. Try to answer questions such as which demographics have engaged most with your emails or what content has performed best. Then, process it using data analytics.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Tiecas

APRIL 23, 2024

Today’s engineers and industrial buyers are increasingly self-directed, conducting extensive online research before ever engaging with a sales team. User experience (UX): Is your website easy to navigate, with a design that provides a positive experience for visitors? download an asset, register for a webinar, etc.).

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

Sprout Social

MARCH 25, 2024

Target your niche demographics and audiences Your videos might go viral, but not everyone on Instagram is a potential customer. Adding hashtags to Reels lets you target niche communities and specific demographics with your content—people who are most likely to be interested in your products or services.

Brand Identity 83

Brand Identity Branding Eye-Tracking Viral Marketing 83

ClearVoice

MAY 20, 2019

It’s time to refresh your marketing plan; but first, you need some effective marketing research tools. Why marketing research is important. At one point defining audiences simply by demographics was enough, however, times have changed…. This is a great opportunity for you to try out some new marketing research tools — for free.

Budget Programs 83

Budget Programs Research Trends Tools 83

ClearVoice

MAY 29, 2023

What is a marketing persona? Marketing personas are sometimes also called buyer personas. These characters are created based on research, data, and insights from actual customers. Buyer personas can inform a wide range of marketing activities. How have marketing personas changed in the past years?

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Launch Marketing

JULY 6, 2022

Bringing a new product to market starts with developing a solution that is designed to address a need or pain point that is experienced by a group of people. Identifying this audience comes from in-depth research encompassing the various characteristics of buyer personas such as demographics and firmographics.

Tactics 115

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 115

Hubspot

APRIL 7, 2023

What do ebooks, graphic design software, and online courses have in common? Then, you can use market research (which we cover below) to give some early validation to your product choice. Conduct market research Validate your product ideas by conducting market research, which will help you determine what to sell.

CMS Development 77

CMS Development Product Buyer Personas Industry CMS 77

B2B Marketing Directions

FEBRUARY 4, 2024

Understanding what will cause a potential buyer to respond to your marketing messages and ultimately buy your product or service is a prerequisite for developing an effective marketing strategy and creating persuasive marketing messages and content. First, buyer goals are highly individualistic.

Buyer Personas 70

Buyer Personas Marketing & Strategy Marketing Tactics 70

Tony Zambito

JULY 17, 2016

Understanding the difference between intent-driven and goal-driven behaviors allows for deeper levels of understanding buyers (customers). Leading to more effective online engagement, content design, and sales conversations. This is also an important principle behind buyer insights research and buyer persona development.

Intent 100

Intent Buyer Personas CMO Work Management 100

KoMarketing Associates

APRIL 27, 2017

As B2B marketers, we face a myriad of challenges unique to this space: More specific buyer personas. Products or services tailored to specific buyer needs. LinkedIn has always been flexible and powerful when it comes to demographic targeting options in their traditional add platform. AdWords Customer Match.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

Binary Demand

FEBRUARY 23, 2024

At the heart of it, two substantial forces come into play: The changing B2B buyer behavior An essential element of the contemporary buyer’s journey involves the increasing prevalence of buying groups and committees, encompassing multiple members from various departments within a business. 75% now use more sources for research.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Only B2B

FEBRUARY 6, 2024

Imagine knowing exactly which companies are actively researching your solutions, comparing competitors, or preparing for purchase – that’s the power of intent data. Strategies for Maximizing Impact: Build Buyer Personas: Combine demographic and intent data to create detailed buyer personas representing your ideal customers.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Navigate the Channel

DECEMBER 15, 2023

Instead of creating content that may appeal to a broad audience, you can focus on content that resonates with your specific demographic. Identifying your target audience and creating buyer personas are foundational steps in content marketing. Keyword Research : Keyword research is a fundamental SEO practice.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

Stevens & Tate

AUGUST 29, 2022

The following website redesign checklist will help you gather all of the data you need as well as address the most important aspects of your website’s design: Analyze your current website. Keep buyer personas in mind. To make sure that this happens, all of your content should cater to your buyer persona.

Marketing Websites 81

Marketing Websites Buyer Personas Lead Scoring Lead Ranking 81

Sprout Social

MAY 15, 2024

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. Segmenting data by channel, content type, campaign and audience demographics to uncover granular insights. But there’s much more to the job description.

Social Media 112

Social Media Marketing Attribution Automation Personalization 112

SalesIntel

JULY 21, 2023

Step 1: Research and Understand Your Buyer Personas A buyer persona is a detailed overview of the specifics of the customers/business you plan to serve, including their needs, demographics, objectives, and other details. It will take some time and effort to create a buyer persona.

B2B Sales 52

B2B Sales SEO Buyer Personas Marketing & Strategy 52

Launch Marketing

NOVEMBER 4, 2020

Create Personas. A buyer persona is a reflection of your ideal customer that you create based on market research and real data from existing customers. Create content that aligns with the data points and notes in your buyer personas. Alignment with Goals and Values.

Marketing & Strategy 105

Marketing & Strategy Buyer Personas Content Marketing Management 105

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Source: Pew Research. Demographic information. With this data, you can get a clearer picture of where potential buyers are in the marketing funnel. These buyers’ search queries are focused and precise.

Buyer Intent 354

Buyer Intent Intent Work Management Marketing Management 354