Customer Experience Matrix
MAY 9, 2024
Given the small sample size of this data, it’s best to these results more as anecdotes than an industry survey. But I do believe they offer some useful guidance to CDP vendors and users. For vendors: it’s worth noting which categories show the most gaps.
Martech
JULY 6, 2022
We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications. A lot of vendors excel at one thing, but are lacking elsewhere. Answer: Very unlikely. .
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Martech
JULY 15, 2021
Big martech vendors — even successful ones — routinely jettison or replace longstanding tools. Early in my career as an industry analyst, I noticed that some of the best web content and experience management (WCM) solutions came from lesser-known vendors. The myth of large-vendor stability. Yet, IBM was not alone.
Customer Experience Matrix
AUGUST 22, 2016
Last week’s posts introduced our new Raab Guide to ABM Vendors ( buy it here ) and introduced a framework four process ABM steps, six system functions, and six key sub-functions. But the sub-functions are still important for stack design and vendor selection. Let’s start with the first sub-function, External Data.
Customer Experience Matrix
JULY 25, 2020
Call me a c**k-eyed optimist, but marketers may actually be getting better at buying software. user stories) and having vendors demonstrate those. (If So sample use cases do provide a valuable screening function.) So sample use cases do provide a valuable screening function.) It’s a dangerous assumption. (To
markempa
OCTOBER 21, 2013
That’s why I’m involved in hiring a vendor to support MECLABS with this monumental task. There’s a multitude of data vendors and sometimes it can be easy to go with whoever is the cheapest. You want to make sure the vendor you choose can live up to its marketing. Compile a list of vendors.
Engagio
OCTOBER 11, 2023
And with buying centers more fragmented and buyer journeys more complex than ever, B2B data must go beyond mere lists of contacts and companies to include things like buying intent and existing tech stacks. In order to select a vendor of choice, you need to get hands-on with sample data sets.
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