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Prospecting data accuracy

Biznology

Over the last decade, my colleague Bernice Grossman and I have studied this issue, producing a series of five research reports on the quality of the data B2B marketers can rent or buy for prospecting purposes. vendors today. . Overall accuracy by vendor ranged from 92.9% Our sincere thanks to them all. Methodology and process.

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4 Elements that drive B2B direct marketing results

Biznology

Usually their questions center on how to obtain a list of specific individuals who they feel might buy their product or service. Beyond that, they are not sure what to do with the list, other than just send an email or call them (rarely do they mention mail). They are: Soft Offer – beginning of the buying process.