SmartBug Media

SEPTEMBER 16, 2020

If you sell in the manufacturing space, trade shows are likely a big part of your marketing strategy. Trade shows allow you to generate brand awareness, network with influencers, and sell directly to qualified prospects. So what happens when attending trade shows isn’t an option? Webinar Production.

Trade Show 105

Trade Show Webinar Metrics Planning Co-Registration 105

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that?

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

Envy

JANUARY 14, 2019

But join us in making enough hours to at least start mapping out which cybersecurity trade shows you won’t want to miss next year. You know it as well as we do it at this point; going to trade shows is an unparalleled way to network and to learn from the innovators in your industry… Not to mention generate leads.

Trade Show 113

Trade Show Gartner Conference Work Management 113

DiscoverOrg

AUGUST 17, 2016

One of the most popular avenues to generate leads is trade shows. During the trade show are opportunities to meet with colleagues for networking opportunities. There is a downside: trade shows are expensive. The solution for this is doing your homework well before the show. Now the trade show is over.

Trade Show 120

Trade Show ROI RFP Work Management 120

Navigate the Channel

MARCH 15, 2022

Here are the top 9 construction and building material trade shows you don’t want to miss in 2022. This year’s event features around 200 construction product manufacturers as well as eight live building and product demonstrations presented by manufacturers. JLC Live | March, 24 th – 26 th , 2022.

Trade Show 65

Trade Show Ad Building Peer-to-peer Work Management 65

Biznology

AUGUST 19, 2015

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification. We all know this!

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Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

Golden Spiral

JUNE 21, 2017

Trade shows are the top business-to-business marketing spend to support sales, beating out specialty publications, internet, promotions, and PR respectively. Converting a trade show lead to a sale costs 38% less than sales calls alone.

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Trade Show Product PR Internet Marketing 54

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Getting the green light to go to a conference isn’t always easy — budget, timing and buy-in from leadership all need to align — so, you should feel pretty good about yourself!

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Trade Show Work Management Planning Paid Search Agency 96

markempa

JANUARY 21, 2013

Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. Yet, many companies still measure marketers on cost-per-lead metrics when such metrics are inadequate for measuring face-to-face interactions at trade shows.

Trade Show 120

Trade Show Lead Scoring Lead Ranking Sales Qualified Leads 120

Lead Liaison

MAY 31, 2019

There’s no doubt that a trade show or live event can be a great avenue for filling your marketing pipeline with eager, qualified leads. So what can you do to ensure you leave your next trade show , the one you will pour so much time, effort and financial resources into, with a bunch of quality leads? They can be.

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Trade Show Lead Liaison Tips Lead Capture 48

Biznology

OCTOBER 7, 2016

B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. This means that you lay out your prospect’s buying process, stage by stage, and then develop a selling process that maps to it. You’ll also be more effective, since each element is targeted to a specific goal.

Efficiency 154

Efficiency Buy Process Marketing Proposals 154

Golden Spiral

OCTOBER 31, 2017

Research shows that 83% of trade show attendees have some kind of buying power, 79% say that attending helps them decide what products to buy, and 91% report that they get the most useful buying info from trade shows and events.

Trade Show 59

Trade Show Paper B2B Sales Buy 59

Schubert B2B

NOVEMBER 30, 2017

With digital marketing on the rise, many people believe that B2B trade shows will soon go the way of the typewriter, the rotary phone and, let’s take a huge jump back in time, the dinosaurs (R.I.P. In a world of mobile apps, social media, and chatbots, trade shows still remain a viable option for reaching your target audience.

Trade Show 59

Trade Show B2B Work Management Marketing Agencies 1 59

B2B Marketing Traction

SEPTEMBER 21, 2010

One expensive tactic on the chopping block for a lot of companies is the trade show. Since 2001 (9-11), business travel and trade show attendance dropped. In our current economic environment, trade shows are suffering even more because marketing and sales departments are cutting out shows they’ve attended for years.

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

B2B Marketing Traction

SEPTEMBER 21, 2010

One expensive tactic on the chopping block for a lot of companies is the trade show. Since 2001 (9-11), business travel and trade show attendance dropped. In our current economic environment, trade shows are suffering even more because marketing and sales departments are cutting out shows they’ve attended for years.

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

Valasys

MAY 9, 2024

It is accepted worldwide because of its significant role in financial dominance, stability, and many other factors, including global trade. Worldwide, businesses can facilitate demand for a wide range of products and services, making it an attractive market for companies to set up their businesses here or export goods in the USA.

Buy 40

Buy B2B Cross-Selling High Quality Lead 40

Schubert B2B

NOVEMBER 30, 2017

With digital marketing on the rise, many people believe that B2B trade shows will soon go the way of the typewriter, the rotary phone and, let’s take a huge jump back in time, the dinosaurs (R.I.P. In a world of mobile apps, social media, and chatbots, trade shows still remain a viable option for reaching your target audience.

Trade Show 48

Trade Show B2B Work Management Marketing Agencies 1 48

markempa

DECEMBER 29, 2011

Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. They need to do the same with trade shows. Trade-show registration lists. In fact, they may not have attended the trade show at all.

Lead Ranking 120

Lead Ranking Trade Show Lead Scoring Sales Qualified Leads 120

Savanta

JANUARY 25, 2017

Mapping out the buying process is critical for anyone looking to market or sell in business-to-business (B2B) environments. Different scenarios will of course see a different buying process, but a recent survey of 118 B2B buyers by Circle Research reveals that there are similarities in the buying process across many B2B markets.

Buy 120

Buy Process Peer-to-peer Word of Mouth 120

Sharpspring

AUGUST 18, 2017

Attending a trade show is expensive. There’s the cost to purchase booth signage and the booth itself, the cost of renting a space at the show, plus expenses for travel, lodging, and food for your staff. And don’t forget to add in the costs of pre-show marketing, printed literature, and branded swag to hand out to booth visitors.

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Trade Show Mobile Advertising Marketing Automation Services Mobile Marketing 52

Tiecas

APRIL 5, 2024

Industrial marketing strategies often encompass multiple channels like trade shows, SEO, and targeted paid advertising. Each one has different content needs at different stages of their buying journey. Product datasheets and technical specifications are essential when your core audience is engineers and technical professionals.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Marketing Interactions

OCTOBER 8, 2020

One of the assumptions that marketers and sales reps make when people show interest in your website, content, or booth at a virtual summit or trade show is that they’re buyers. Be intent on solving the problem by buying a solution. Attempting to reconcile different perspectives in the buying group.

Buy 77

Buy B2B Peer-to-peer Work Management 77

Hinge Marketing

OCTOBER 22, 2020

It is the dilemma of content production. They want to buy or commission research to help them make better inward decisions. They want to know who their competitors are, what they should be charging for a product or service, how are they seen in the marketplace, etc. For many it is unbearable and unrelenting. Final Thoughts.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

The Point

MARCH 18, 2020

Here’s a summary of what we’re telling them: * If you’re putting any kind of marketing messages in market, it’s critical to avoid – at any cost – the appearance of promoting your service or product as a quick solution to current problems. Provide (as many are) free versions of your product, or premium features, or extended licenses.

Demand 243

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

The Lead Agency

JULY 24, 2023

The term “Marketing Mix” is synonymous with “the four Ps”: Product Price Promotion Place However, what many people don’t realise is that the business-to-consumer (B2C) marketing mix and the business-to-business (B2B) marketing mix are not one and the same. Function of the product: The product must cater to all the client’s needs.

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

KoMarketing Associates

DECEMBER 15, 2016

The holidays are upon us and time is running out to buy presents. Whether you’re a marketer looking to buy yourself (or your team) an end of the year gift, or you know a marketer that’s always looking to boost their productivity, we’re here to help. Where to buy: Nature Bright. Rain Design mStand.

Product 120

Product Planning Work Management Marketing Management 120

KoMarketing Associates

DECEMBER 15, 2016

The holidays are upon us and time is running out to buy presents. Whether you’re a marketer looking to buy yourself (or your team) an end of the year gift, or you know a marketer that’s always looking to boost their productivity, we’re here to help. Where to buy: Nature Bright. Rain Design mStand.

Product 120

Product Planning Work Management Marketing Management 120

Zoominfo

FEBRUARY 8, 2021

Digitization of the back office New products released Selling online. Maybe your favorite mom and pop restaurant set up online ordering & delivery, a local retailer started shipping products to combat declining foot traffic, or an equipment manufacturer that relied on trade shows needed to go digital. New Products.

Trends 230

Trends Startups Zoominfo Paid Search Agency 230

Navigate the Channel

JUNE 5, 2023

You may think planning the months up to your biggest tradeshow is the most important in your trade show strategy. It is crucial, but some of the hardest work to move you from leads to sales comes after the thrill of the trade show is gone. What kind of products did customers buy or commit to purchasing?

Trade Show 65

Trade Show Cost per Lead Thought Leadership Marketing Budget Creation 65

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Vision Edge Marketing

MARCH 30, 2021

People buy these thinking that they will never need to clean their floors or rugs again. We focused on producing events (industry trade shows), technical/product literature, print product advertising, direct mail offers and campaigns, product demos and sample kits, customer meetings, etc. We wanted more.

Enterprise Management 283

Enterprise Management Work Management CMO Marketing Management 283

Zoominfo

FEBRUARY 25, 2021

A lead is defined as any prospect who indicates interest in a company’s product or service. Yet, generally speaking, a lead can be considered anyone who begins to exhibit buying behaviors. However, if another prospect were to request a product demo, the same system could auto-qualify awarding the prospect 100 points.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Act-On

SEPTEMBER 24, 2023

An example of top-of-the-funnel keywords she might search include “How to improve marketing productivity” or “How to scale a marketing department.” She narrows potential options by visiting provider websites, reading third-party reviews, talking with peers, and possibly attending trade shows to check out solutions in person.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Trade Press Services

APRIL 29, 2024

All things being equal, people buy from those they know, like, and trust,” says Peter Cotton, founder and president of Best Sales Talent and The Cotton Group and co-founder and vice president of the networking group NeXco National. “All Attend and present at relevant conferences, trade shows, workshops, and summits.

B2B Thought Leadership 76

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 76

Biznology

MAY 26, 2016

Promotional products have really stood the test of time in the marketing world. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime. The 3 Keys for Effective Promotional Products.

Promotion 132

Promotion Merchandising Product Effectiveness 132

Zoominfo

MAY 25, 2022

When used strategically, sales intelligence running with good data can drive insights into who, how, when, and why people make buying decisions. Sales intelligence combines advanced prospect data with real-time buying signals that empower business development teams to connect with the right buyer at the right time.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Webbiquity

MAY 4, 2021

The Product. And then recognizing it could help anyone doing influencer marketing, they launched Paladin to build a software product to streamline the process. Can we validate product-market fit and that people will pay for this?” We had peers in the industry who would be great customers for a product like this.

Work Management 292

Work Management Marketing Management Paid Search Agency Peer-to-peer 292