Persona Classification and the Buying Committee: The What, How, and Why – Pt. 1
Heinz Marketing
MAY 3, 2023
By Win Salyards , Senior Marketing Consultant at Heinz Marketing Developing an accurate and actionable understanding of the B2B buying committee and the buyer personas that make it can be challenging, especially when your buying cycle is complex. Persona Classifi- What? Concern What are they most concerned with?
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