B2B Marketing Exchange

NOVEMBER 21, 2023

You’ve probably already seen some emails, LinkedIn posts and updates about our biggest event of the year: The B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. Roll Up Your Sleeves During Our Interactive, Hands-On Workshops On Monday, Feb. 26, we will kick off the event with a series of Workshops for All-Access Pass holders.

Account Based Marketing 52

Account Based Marketing Peer-to-peer Enterprise Management ABM 52

Litmus

JULY 28, 2022

Follow Kason on LinkedIn. Follow Morgan on LinkedIn. Follow Jenny on LinkedIn. In her role, she leads her team’s creative outreach strategy, facilitates workshops with Spotify’s top partners, pens thought leadership, and, after 7.5 Follow Karelle on LinkedIn. Kason Morris (he/him). Morgan Matthews (she/her).

Peer-to-peer 80

Peer-to-peer Thought Leadership Co-Registration Creativity 80

Onalytica B2B

NOVEMBER 1, 2017

Jasmine Sandler – CEO: Agent-cy Social | Top Digital Marketing Consultant and LinkedIn Trainer. She is a recognized leader in the areas of Social Branding and Social Selling by Google, LinkedIn and other industry standards. Key Topics: B2B Social Selling, Social Branding of the Executive and SEO .

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

MindFire

JANUARY 29, 2021

Mackenzi Leinders (Director of Sales & Demand Generation) shared a way to grow your leads and sales … Without spending a penny more on advertising … Without buying new pricey technology … Without adding staff … And without you having to become some sort of super salesperson. Download the slides here.

Demand Generation 98

Demand Generation Training Social Networks Marketing & Strategy 98

Top Rank Marketing

AUGUST 14, 2023

Undoubtedly you’ve heard the expression that people (including buying committees) make decisions based on emotion and justify with logic. Workshops are October 4th with the main conference happening October 5th and 6th. ” ( via FT ) In fact, 95% of our decision-making takes place in the subconscious mind.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

Buffer

DECEMBER 12, 2022

I talked to everyone I knew about what I was doing—in Clubhouse conversations, Slack channels, LinkedIn forums—and looked for any opportunity I could to learn more about what was resonating with people and what they needed that the market didn’t yet offer.

Ad Building 91

Ad Building PR Business Multi-Channel 91

Heinz Marketing

OCTOBER 1, 2022

Sessions include: LinkedIn Ads: Double Your Performance by Avoiding These Costly Pitfalls. You will surely learn a lot from the 7 keynote speakers and 62 sessions and workshop speakers with relevant and timely B2B topics such as: Account-Based Marketing (ABM). You don’t want to miss this! The Alt-text Guide for Marketers.

B2B Marketing 112

B2B Marketing B2B Thought Leadership Planning Peer-to-peer 112

Strategic-IC

FEBRUARY 20, 2024

The next thing we did was a positioning workshop,” says Katrine. “We The content keeps expanding for a better understanding of the product you're buying.” We share on LinkedIn – social selling is a big part of this. Next, FLOW will evolve into two-day events featuring partners hosting workshops. “So, Katrine continues.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Content4Demand

FEBRUARY 15, 2023

Join Content4Demand content experts in a hands-on workshop to learn to cut through the content clutter with three key strategies: knowing your buyer personas, developing content specific to their buying stages and creating interactive content experiences that move them through the funnel to a purchase. to 2:30 p.m. to 2:30 p.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Martech

SEPTEMBER 7, 2021

This prompted a LinkedIn discussion in which Jonathan Althausen highlighted another statistic. Expand your training with a live, deep-dive workshop on agile marketing, buying technology, customer experiences, CDPs, and attribution analysis — just $149 each. Buy more than one to unlock 15% off registration!).

Digital Asset Management 105

Digital Asset Management Enterprise Management Allocation Marketing Management 105

Anyword

OCTOBER 4, 2021

According to a study by Nielsen , most people are four times more likely to buy when referred by someone they know. That’s the power of socialization and partnering with agency owners.Most leads early in the buying cycle seek education above anything else. LinkedIn Ads. Asking for referrals is nothing new. Twitter Ads.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

Velocity Partners

JULY 5, 2023

They look credible, but there’s nothing there yet — a passing interaction imbued with false meaning and buying readiness. Those are two very different kinds of intent that imply two very different stages of buying readiness. But sugar rush leads take time to qualify. Let’s look at some common examples of this dynamic at work: 1.

Sales Qualified Leads 82

Sales Qualified Leads Lead Ranking Top of Funnel Campaigns 82

Content Marketing Institute

DECEMBER 17, 2018

Consider this: Women’s buying power and influence drives 70 to 80% of consumer purchases. Minority consumer markets have grown faster than the buying power of whites since 2000, with the biggest increase from Asian Americans ($986 billion in 2017). Men and women make buying decisions differently. Source: Forbes ).

Enterprise Management 96

Enterprise Management Paid Search Agency Work Management Marketing Management 96

Sprout Social

NOVEMBER 1, 2023

For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. This type of content is visually engaging and shows audiences what they can expect when they buy in person. Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships.

Campaigns 91

Campaigns Work Management Content Transparency 91

Onalytica B2B

APRIL 26, 2018

Post event, keep hashtags alive, or set up Facebook/LinkedIn groups where influencers can continue to communicate, share content and discuss collaboration ideas. 5) Influencers love things that money can’t buy. You can also keep influencers up-to-date with upcoming content and events that you’re hosting.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Heinz Marketing

AUGUST 30, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are watching us live on YouTube, on LinkedIn, on Facebook, all the channels, thanks so much for joining us in the middle of your workday. By Matt Heinz , President of Heinz Marketing. Check them out.

Ideal Customer Profiles 115

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 115

Outgrow

SEPTEMBER 12, 2022

LinkedIn- Refine Labs. LinkedIn is the largest platform for professional networking in the world. So, when you think about B2B demand generation, LinkedIn marketing should be one of the first things that come to mind. By building connections and sharing relevant content on LinkedIn, you can top your demand generation game. .

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

The ABM Agency

APRIL 10, 2023

You can use various tools like Crunchbase, LinkedIn Sales Navigator, or even public financial statements to gain insights into these aspects. LinkedIn), it is necessary to pinpoint those who are likely in charge of making buying choices about your services/goods inside these companies.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

ClickZ

JANUARY 6, 2022

Getting buy-in requires strong relationship building and clear communication, keeping in mind that success will benefit the entire business. We discuss how to gain company buy-in, what data can do to better inform decisions, what some of the biggest challenges are and why investing in people is so critical. But it’s doable.

Peer-to-peer 113

Peer-to-peer Ad Building Digital Transformation Paid Search Agency 113

ClearVoice

NOVEMBER 2, 2018

You buy a plane ticket, spend $2,000 on a conference ticket, and another $1,000 on a hotel. Cost: Prices vary for a range of passes, workshops, and boot camps. Price: $985 Conference Pass; $500 Workshop Pass. PubCon will host its Masters Group Workshops on March 5, the day before the conference officially kicks off.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Tomorrow People

OCTOBER 10, 2012

Drawing on the agency’s successful social marketing strategy, the talk, ‘Create a buzz around your brand using Social Media’ will cover key topics including: Effective use of Facebook, Twitter and LinkedIn. Speeding up the buying process. Attracting and retaining business. Nurturing and winning leads, at lower costs.

Buzz 120

Buzz Social Media Brand Identity Branding 120

Tomorrow People

OCTOBER 10, 2012

Drawing on the agency’s successful social marketing strategy, the talk, ‘Create a buzz around your brand using Social Media’ will cover key topics including: Effective use of Facebook, Twitter and LinkedIn. Speeding up the buying process. Attracting and retaining business. Nurturing and winning leads, at lower costs.

Buzz 120

Buzz Social Media Brand Identity Branding 120

The Marketing Blender

SEPTEMBER 12, 2019

At The Marketing Blender, we have developed a proven structure for writing a B2B messaging framework that aligns your marketing to your sales efforts and leads prospects to buy. The deeper the pain is felt and openly acknowledged, the more the urgency they will have to buy. Reframe the buying criteria. Name Email. Recent Posts.

Marketing Budget 72

Marketing Budget Urgency Marketing Marketing Automation Services Ideal Customer Profiles 72

Sprout Social

APRIL 26, 2022

According to Sprout Social’s #BrandsGetReal report, 32% of consumers say CEO transparency on social would inspire them to buy from that business. Developing a clear plan that clearly illustrates your executives’ role, time commitment, goals and return is the first step to securing buy-in. Provide executive communication training.

Webinar Metrics 87

Webinar Metrics B2B Thought Leadership Ad Building Thought Leadership 87

Heinz Marketing

JUNE 7, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. For those of you who are joining us on LinkedIn live, we have adjusted our format. So, for those of you watching on LinkedIn live, thank you so much for joining us. Thank you for joining us.

Forrester 123

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 123

Top Rank Marketing

AUGUST 21, 2023

I think there are a lot of marketers out there in executive positions who aren’t thinking about, “Wow, I could go out and buy that blog, that podcast, that e-newsletter, instead of spending three, four years.” And you’re talking about buy to build. They will buy more quickly, and stay longer as customers.

B2B Marketing 70

B2B Marketing B2B Paid Search Agency Co-Registration 70

MindFire

DECEMBER 11, 2020

Marketing & Sales Pros Frustrated by COVID: If in a 90-min training, we teach you a way to grow your leads and sales … Without spending a penny more on advertising … Without buying new pricey technology … Without adding staff … Without you having to become some sort of super salesperson …. coming soon].

Demand Generation 52

Demand Generation Training Social Networks Network Marketing 52

6sense

NOVEMBER 9, 2021

According to a LinkedIn poll last week, just 26 percent of B2B marketers have migrated from a lead-based to an account-based go to market motion, including dashboards. It was a great way to get buy-in for making investments and collaborating better on Account-based strategies. Gina Hortatsos ). Nimmy Reichenberg ). Alex Gobbi ).

Lead Ranking 48

Lead Ranking Marketing Qualified Leads MQL Top of Funnel 48

Buzz Marketing for Technology

JUNE 17, 2015

Let’s face it, these options have been around for fifteen years – your question takes me back to a workshop I did for Siebel systems around then, before they became part of Oracle. Most B2B service marketers know the value of tailored landing pages to drive traffic and capture leads for niche B2B buyer personas.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Outbrain

DECEMBER 1, 2022

There was pretty much only one way to buy or barter for the things you need: face to face among your immediate community. We now live in a digital age, and we can buy anything we want from anywhere in the world, without leaving home. Host workshops/ get-togethers. Unique Notions, Florida – Host a workshop.

Advertisements 26

Advertisements Advertising Marketing & Strategy Word of Mouth 26

LeanData

DECEMBER 9, 2021

With lead response time being so critical in today’s digital-first buying journeys, an effectively deployed SEP gets your salesperson into the game. Workshops and courses usually explore the basics and fundamentals of improvisation both as a performing and life skill. And, you have to be “in it to win it.”. Championship Belt.

Cold Calling 52

Cold Calling Class Zoominfo Act-On 52

Top Rank Marketing

SEPTEMBER 11, 2023

How to Connect with Wil: Wil Reynolds on LinkedIn Wil Reynolds on X See Wil Speak at #MPB2B: October 6 — 8:30 a.m. I’ve worked with clients in e-commerce, B2B, and B2C, and you can sell in B2C — if somebody’s having a bad day, and you don’t feel good about yourself, you’re going to buy those shoes, right?

B2B Marketing 97

B2B Marketing B2B Lead Ranking Marketing Qualified Leads 97

Marketing Insider Group

OCTOBER 23, 2015

All of our clients were challenged with creating demand generation programs that aligned to the buyers and their buying process. The idea that a buyer aligned strategy can be hatched in a workshop with marketing & sales is ridiculous, yet this is what many organizations are doing. This is fundamentally what the book is about.

Demand 100

Demand Demand Generation Work Management Marketing Management 100

Buffer

OCTOBER 6, 2022

Her wealth of experience in marketing and customer research has earned her the nickname of ‘Customer Whisperer’ In this interview, we talk about how she grew her personal brand, with a newsletter called Why We Buy that has an audience of 10,000 people and a Twitter account with eight times that number.

Newsletter 68

Newsletter Paid Search Agency Advertising Agencies Twitter 68

Biznology

MAY 29, 2013

Help your customers buy. And you also want to influence them as they move through their buying journey. In some ways a subset of thought leadership, helping your customers buy means teaching them how to be a good customer for you. As discount retailer Sy Sims used to say, “An educated consumer is my best customer.”

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Optinmonster

DECEMBER 28, 2023

You can use social media platforms like Facebook, Twitter, and LinkedIn to connect with businesses in your industry. Co-Host a Webinar or Podcast Series Share expertise in a joint webinar or workshop, providing value to both customer bases. When the customer buys your item, they can buy your partners’ items at a discount.

Promotion 75

Promotion Cross-Selling Bundling Advertising Agencies 75

Golden Spiral

APRIL 11, 2019

The number of decision makers in the buying process is increasing; they all want different things, they’re getting younger, and your marketing strategy must cover all the bases. What if you knew that your potential buyer is concerned about the needs and buy-in of everyone in the organization and fears making a bad decision that upsets others?

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59