Moz

SEPTEMBER 20, 2020

Posted by DawnMacri Understanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. Oftentimes, the keywords and the intent simply don’t match. Oftentimes, the keywords and the intent simply don’t match. What is search intent? Why is search intent important for SEO?

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Intent SEO SERP CMS Development 75

Conductor

JULY 18, 2022

When thinking about optimizing content, your top priority should be search intent. This is something we may take for granted, but it’s the exact reason why search intent is so important. What is search intent? What are the different types of search intent? What makes search intent so important? Informational.

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Intent SERP Television marketing Content 64

Optinmonster

DECEMBER 20, 2023

Step #3: Determine Search Intent “Search Intent,” also known as “user intent,” is a crucial concept in SEO and it refers to the underlying purpose or goal that a user has in mind when typing a query into a search engine. Informational Intent: These users are on a fact-finding mission.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Biznology

MARCH 12, 2020

In the digital world, this means that you need to understand the intentions of your customers at every stage of their shopping or browsing journey, in order to improve their overall experience, and ultimately inspire them to put trust in your brand. Optimizing your content for informational intent. Image source.

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Intent Startups SEO Paid Search Agency 104

seo.co

MARCH 5, 2021

The key is matching your content to the intent of users on the internet. Understanding Search Intent as it Relates to SEO. Search intent can be categorized in two ways. Google Algorithms and Why Search Intent Matters. Marketing to Match Search Intent. Types of Search Intent. Ok, stay with us on this now.

Intent 69

Intent SEO Top of Funnel Content 69

Contently

FEBRUARY 3, 2022

Spend hours looking for intent-laden keywords on Ahrefs, Moz, and SEMRush which may have been overlooked by other companies. First, find high-volume, low-competition keywords which have the necessary buying intent. For lead generation sites, buying intent is often just as important as a keyword’s winnability.

Lead Generation 218

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 218

accelerate agency

MAY 9, 2020

SERP results are crucial to the online success of any business. That’s why boosting SERP results is a key aim of SEO. If you’re already putting in that hard work, there are some actionable tips that can make a swift difference to your SERP rankings. We’ve drawn together 15 of those quick ways to boost your SERP results below.

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SERP Long Tail Marketing Dwell Keywords 52

ClickZ

JUNE 15, 2023

How about those that are at the very beginning of their buying journeys? Go through your keyword lists and identify keywords that reflect informational intent and create your blog’s editorial calendar based on those search patterns. But that is limiting in many ways. This is where blogging comes into play.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

KoMarketing Associates

MAY 25, 2022

Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . For lead generation, we recommend focusing on search ads, which show up in the SERPs, not on partner websites. . Find The Right (High Intent) Keywords .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Atomic Reach

MARCH 15, 2019

Digital marketers know how crucial it is to predict user intent whenever possible. Then, those professionals can adjust their online content so that it aligns with the intentions and is thereby maximally relevant to a site's visitors. That's where content intelligence comes into the picture.

Intent 105

Intent Top of Funnel Marketing AI Content 105

Brightedge

JUNE 10, 2021

We had a great time hosting our webinar around SERP analysis last week. For those of you who weren’t able to attend, myself, Monique Johnson and Doug Antkowiak discussed how search engine results for a keyword reveal what Google understands about the intent behind the keyword. I want to buy – Keywords with shopping or carousel results.

Intent 71

Intent Webinar Metrics Long Tail Marketing Keywords 71

Directive Agency

FEBRUARY 25, 2019

Only a few of those articles will mention the most vital and often overseen part of keyword research – search intent. Search intent is the other half of the story that many search marketers don’t pay enough attention to while doing keyword research. Simply put, search intent is the “why” behind the search. Number of Ads.

PPC 67

PPC Intent Campaigns CPC 67

KoMarketing Associates

JANUARY 19, 2022

We’ve had quick internal buy-in from our SDR team, have generated SAL numbers that we hadn’t seen with a previous vendor, and are beginning to tie it into different facets of demand gen (like ABM, paid, email marketing, etc). MarTech Tools That Drive Intent Data. Intent data. LinkedIn, Twitter.

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Work Management Marketing Management Marketing Automation Services B2B Marketing 248

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Google’s New SERP and Search Generative Experience (SGE) Google’s new AI search experience, Google Search Generative Experience (SGE), integrates AI into the SERP. Be intentional about link building and internal links.

Paid Content 62

Paid Content PPC Traffic SEO 62

Moz

FEBRUARY 12, 2019

This week, we're taking a deep dive into search intent. And look out for Seer's very own Scott Taft's upcoming post on how to use STAT and Power BI to create your very own search intent dashboard. And look out for Seer's very own Scott Taft's upcoming post on how to use STAT and Power BI to create your very own search intent dashboard.

Keywords 60

Keywords Intent SERP Ad Building 60

Convert

JULY 28, 2021

With help of multiple tests and updates (with BERT among those updates), Google has learned to understand the meaning and intent behind each search query. The future of SEO is to optimize for intent instead of an individual keyword. Is it general research or pre-buying research? Well, those days are gone.

SEO 145

SEO SERP Trends Keywords 145

Marketing Insider Group

FEBRUARY 27, 2023

Can you imagine seeing your content rank on Page 1 of SERPs? Consider the best keywords based on rank, competitive gaps, purchase intent, etc. By keeping your messaging consistent, you prove to your audience that you’re reliable, making them more likely to buy your products or services. That means setting aggressive goals.

Lead Ranking 233

Lead Ranking Planning B2B Thought Leadership Lead Scoring 233

Moz

FEBRUARY 13, 2019

To show you what we mean, let’s take a look at a few ways we can set up a search intent project to uncover the kinds of insights we shared in our whitepaper, Using search intent to connect with consumers. Local (sub-category of transactional): The searcher plans to do or buy something locally, ie. blender ], [ food processor ].

Intent 54

Intent SERP Stats Tagging 54

Hubspot

NOVEMBER 5, 2020

So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett ) thought we’d end this short series with a handful of resources: the formula HubSpot uses to measure progress, our proprietary surround sound tracker (aka the SERP Tracker), and a sample of results to hopefully inspire your own endeavor.

SERP 83

SERP Marketing Automation Services Work Management Lead Scoring 83

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. They help indicate search intent — in other words, the reasons for a search query, not just the “what” of the keywords.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Content Marketing Institute

NOVEMBER 8, 2018

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. In a moment, I’ll dive into the big intent types like transactional, informational, and navigational. How intent matters. Sometimes intent can cross over in different ways.

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Keywords Intent Resources Top of Funnel 86

ClearVoice

MAY 14, 2024

It also boils down to your intent and how Google analyzes it based on previous behaviors. Because personalized, specific content effectively answers questions and improves engagement, it’s rewarded with a higher search engine results page (SERP) ranking. Google tends to flag highly similar content , which could lower your SERP.

SEO 52

SEO Personalization Dwell Lead Scoring 52

Biznology

MARCH 25, 2019

If you’re trying to rank for a particular keyword query, perhaps the most important factor to be mindful of is searcher intent. There are four types of search intent: Informational: When users have a specific question or are looking for more information about a particular topic. For example, YouTube. 5: Site speed is also critical.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Top Rank Marketing

MARCH 27, 2024

As with many recent updates, this one is designed to surface genuinely helpful results that align with search intent. Each one has caused a shakeup in rankings — brands that enjoyed unassailable top spots lost positions, and new, more relevant content rose up the search engine results page (SERP). The March update is no different.

Marketing AI 113

Marketing AI Google Lead Scoring Lead Ranking 113

Contently

MARCH 22, 2024

Then, take time to create interesting meta descriptions and create an appealing descriptive headline with fewer than 55 characters: Good headline: How to Find Antique American Furniture Better headline: The Antique Hunter’s Guide to Early American Furniture Best headline: Where to Find — and Buy — Early American Furniture 7.

SEO 78

SEO De-duplication Lead Scoring Lead Ranking 78

Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps. You need to study the search results closely if you want to master the art of understanding keyword intent.

PPC 101

PPC Work Management SEO Top of Funnel 101

seo.co

JULY 19, 2021

When you search for a pair of “Nike basketball shoes” on Google, you’ll usually be paired with results showing where you can buy the shoes: How does Google know to pair these types of results with queries that have buyer intent? The answer lies in what is known as search intent. Does the web user just want to buy something?

Google 105

Google Marketing AI Lead Scoring Lead Ranking 105

Martech

FEBRUARY 8, 2024

Keywords and positions in SERPs We analyzed why this article could take off, and one of the reasons is that when we published it, we already had up to 15 articles and a robust link-building strategy focused on “appointment setting” anchors. Moreover, it brought us 19 highly qualified leads and 10 conversions to opportunities from it.

Top of Funnel 116

Top of Funnel SEO B2B Paid Search Agency 116

Hubspot

SEPTEMBER 17, 2020

If you’re like me, you do it every time you’re looking to buy or try something new: You turn to your friends (and in many cases, Google) and ask, “What are the best X products?”. This means it’s both a high traffic and high intent keyword. How People Discover (and Buy) New Stuff. Take, for example, a term like “form builder.”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. While only a portion of it is direct advertising, most of the focus of the page above the organic results is on people looking to buy a vacuum. Here's a breakdown.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Directive Agency

DECEMBER 13, 2019

The proliferation of digital information has created a new buying environment. Most buyers do their own research on companies consider in their buying process before a salesperson joins the equation. . In a recent Directive study, 112 software categories were included in a search engine results page (SERP) analysis.

Peer-to-peer 102

Peer-to-peer SERP Comparison Purchase Intent 102

Conductor

SEPTEMBER 29, 2020

Amazon also has a search algorithm named A9, and while it doesn’t have the same apparent omniscience as Google’s, it is remarkably good at what it does: determining a customer’s search intent and returning the best products for them. That’s why Amazon’s SERP converts at more than six times the rate of Google’s.

Amazon 105

Amazon SEO Lead Ranking Lead Scoring 105

Conductor

MARCH 29, 2022

In this section, we analyze the market share and SERP volatility for eCommerce-related searches from 2020 through 2022, revealing some surprising trends. Changes in search intent and ranking content. But fluctuation can also signal that Google is experimenting with new features on the SERP to improve the online shopping experience.

eCommerce 115

eCommerce Paid Content Features Trends 115

CoSchedule

AUGUST 4, 2022

This SEO strategy includes a variety of tactics, for example: Refreshing old content to align with search intent. Here are some signs when you should consider historical content optimization: You keep seeing more competitors in SERP (?Search Find missing high intent keywords to complete an SEO silo. Improving the on-page SEO.

Traffic 62

Traffic Tactics Optimization Organization 62

Hubspot

DECEMBER 17, 2019

SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. Let's dive into three big ways fewer clicks from the SERP to your site can actually be a good thing. How to Optimize for Higher On-SERP Conversions.

SERP 97

SERP Ideal Customer Profiles SEO Click Rate 97

Martech

NOVEMBER 10, 2022

They cover various search intents to help users move down the search funnel. Highlight SERP features for every keyword. Indicate a keyword’s user intent. Show you how volatile a keyword SERP is and how authoritative its players are. You’re discovering which topics are currently in higher demand.

Marketing Automation Services 82

Marketing Automation Services Automation Top of Funnel Work Management 82

Valasys

DECEMBER 5, 2022

Therefore, it is a race between e-commerce business owners to get the first position in the SERP ranking. Because Google is the platform where people go to find solutions to their problems or buy things. I am sure that you have never heard of someone who went to Facebook to buy new shoes. Importance: 3.5 So, stay tuned!

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Traffic Optimization SEO SERP 52