KoMarketing Associates

AUGUST 3, 2017

“The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study produced by Forrester Consulting and FPX discovered that 68 percent of B2B professionals believe providing a high-quality customer experience is “very important” to their sales strategy. B2B firms recognize the significance of increased buyer expectations.

Studies 138

Studies Acquisitions B2B Marketing B to B 138

KoMarketing Associates

DECEMBER 12, 2017

Forrester research shows that less than 1 percent of leads turn into customers. With buy-in from major influencers and organizations like Scott Brinker, HubSpot, Marketo, and more, investing in ABM was bound to increase in 2017.”.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

KoMarketing Associates

JULY 20, 2017

“The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” report from Forrester Consulting and FPX recently looked at how B2B marketers are serving their customers and prospects. About 70 percent of marketers said that their customers now have higher expectations for experiences during the buying process than they did before.

Marketing Report 120

Marketing Report Advertising Channels Forrester CMO 120

KoMarketing Associates

JULY 3, 2017

However, 44 percent of respondents said that a lack of internal buy-in from stakeholders was holding back their email personalization efforts. The “Elevate Your Email Marketing With a Customized Approach” report from Sendgrid and Forrester found that 82 percent of marketers use email, making it one of the most widely used marketing tactics.

Open Rate 120

Open Rate CTR Email Marketing Forrester 120

KoMarketing Associates

OCTOBER 12, 2017

It’s the customer that buys our products and it’s the customer that gets other people to buy our products. In fact, I think Duane Forrester put it the best when he noted the following: “There will always be SEO to do because people will always screw up websites.”. Search Marketers are Marketers. No, SEO is Not Dead.

Lead Scoring 168

Lead Scoring Lead Ranking Conference Search Marketing 168

KoMarketing Associates

SEPTEMBER 14, 2013

B2B buying behavior, specifically research and evaluation, is shifting more towards online mechanisms. Customers (B2B or B2C) are buying more like “prosumers”. They are searching and researching online, looking for solutions that fit their specific needs, and certainly trying before they are buying.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

KoMarketing Associates

NOVEMBER 18, 2014

Forrester’s New B2B Buyer. This year, Intershop commissioned Forrester Consulting to conduct global research on B2B end-user buyers. This document provides instructions on what Google expects search quality evaluators to look for in regards to third-party web content.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Agents Broker Brand Relationships. People are the Regulators.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

MARCH 3, 2014

But there is a bigger story here; the one that speaks to the fact that the B2B vendor is losing more and more control of the message they want to try to convey to their potential buying audiences. The more tools they can provide to enable potential buying audiences, the more value they can command from vendors and advertisers.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

JANUARY 23, 2014

Here is a look at 10 B2B marketing infographics , detailing how our role as B2B marketers is evolving, including everything from the B2B buying journey through content marketing initiatives and strategic B2B marketing initiatives for the New Year. The B2B Buyer is in Control. So What Are You Going to Do About It? Hope you enjoy!

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

APRIL 11, 2013

This report continues to look at how these specific B2B sectors are leveraging social media for research, marketing, and business decision making in the buying process. Although the survey shows that use of social media for work-related purposes among this audience is focused on a few select platforms, adoption is steadily increasing.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

OCTOBER 22, 2012

Duane Forrester does a tremendous job of connecting with the search community, talking about the company, what they are doing and how they are improving. It’s already playing a role in the buying process and will continue to play a larger role in the search process.

Tools 120

Tools Trends Tips Social Networks 120

KoMarketing Associates

NOVEMBER 10, 2021

Many of them come to the platform to learn , which is a key step in the B2B buying cycle. . According to Forrester, 68% of people don’t think brands share interesting content. . Sprout Social reports 88% of consumers are likely to buy from a brand after reading reviews on social media. . G2 reported that 92.4%

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

MARCH 2, 2017

As I mentioned above, the first step is in understanding the various phases associated with the B2B buying process. The important takeaway from Makiko Ara’s buyer journey mapping is that as much as 2/3 of the buying process is actually completed before the buyer even comes in contact with a person at your company.

Top of Funnel 120

Top of Funnel Buyer's Journey Marketing Automation Services B2B 120

KoMarketing Associates

JANUARY 18, 2018

B2B buyers have become even more demanding; a 2017 study by Forrester Consulting and FPX found that 70 percent of B2B firms say their customers have higher expectations. As one of the most efficient means of buying digital ads, programmatic allows teams to focus on designing the most effective campaigns. Customer Experience.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

KoMarketing Associates

MARCH 15, 2013

Duane Forrester ( @duaneforrester ) of Bing suggested you assign a value to each of your URLs. Retargeting is an amazing asset for any company with a longer buying cycle. When creating a search strategy, it’s important to know where to focus your time and money to get the best results and drive conversions.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120