Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Anthony Iannarino.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Sprout Social

MARCH 20, 2023

But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. As of June 2022, YouTube Shorts topped 5 billion monthly active users. How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust.

Buy 112

Buy Video Marketing Template Social Media 112

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. Video Content Is A Great Way To Educate Your Audience Want to help potential customers learn about why your product is the best? But what exactly qualifies as video content?

Video Marketing 286

Video Marketing Content Marketing Content Paid Search Agency 286

Marketing Insider Group

MAY 1, 2023

52% of companies create videos to educate their audience Source: Wistia Tutorials and explainer videos are especially helpful in educating audience members about your business’s products and services. YouTube has more than 2.5 Video uploads have increased by 263.4% Video Marketing Channels 15.

Statistics 310

Statistics Video Marketing High Quality Lead Stats 310

Vidyard

APRIL 3, 2019

“Build it and they will come”—wonderful advice for summoning the ghosts of legendary baseball players , awful advice for managing your YouTube channel. For most of these companies, merely having a YouTube presence didn’t translate into traffic or leads and their channels grew stale and dormant.

Youtube 117

Youtube Advertising Channels Brand Identity Branding 117

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Vidyard

APRIL 3, 2019

It’s wonderful advice for summoning the ghosts of legendary baseball players, awful advice for managing your YouTube channel. Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” without irony.

Youtube 65

Youtube Advertising Channels Brand Identity Branding 65

Onalytica B2B

JANUARY 30, 2018

Devumi offers Twitter followers as well as views on YouTube, plays on SoundCloud and endorsements on LinkedIn. Why are influencers buying their followers? Regardless of who is to blame, this is a serious industry wide issue that will continue to escalate, unless the industry provides education and solutions.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Marketing Insider Group

JULY 11, 2023

Quick Takeaways Paid content, also known as gated content, is basically any form of content on the internet that you have to pay to access Customers are already managing 85% of their buying relationship without talking to a human, making high-quality content more important than ever The average B2B decision maker consumes 11.4

Ad Exchange 233

Ad Exchange High Quality Lead Landing Pages Content 233

Convince & Convert

AUGUST 15, 2012

Here are five brands that do an exceptional job of educating their audience, which then drives purchase. To take the educational value one step further, Whole Foods puts posters around their stores explaining things like updated sustainable seafood safety lists, and the source and taste of the different types of mushrooms they offer.

Education 128

Education Work Management Marketing Management Brand Identity 128

Hubspot

MARCH 6, 2017

While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. What’s New With YouTube Advertising.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Marketing Insider Group

JULY 27, 2021

Advancing computer technology in the 1980s accelerated AR and VR tech developments and by the 90s people could buy VR headsets to use at home or watch sports games on networks using AR to enhance viewing. Without engaging content, users saw no reason to buy expensive equipment. Try before you buy” has taken on a whole new meaning.

Terms and Conditions 356

Terms and Conditions Content Marketing Management Interactive Marketing 356

Ambal's Amusings

MARCH 28, 2011

Create Compelling Content and use distribution channels like newsletters, YouTube or SlideShare to distribute that content to your target audience. In summary, listen, educate and engage by walking with your potential customer… throughout their buying journey.

Education 100

Education Distribution Class Youtube 100

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. So the things that come to mind are Discord , buy the Discord servers. And YouTube, for sure, I think it’s underutilized for B2B. Obviously, there are a lot of other platforms out there.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

Marketing Insider Group

JULY 11, 2023

YouTube is another place to target your key demographic by their interests. To overcome the stigma with sponsored content, be transparent and deliver real value through educational or entertaining content. Buy ad space on appropriate programs for brand recognition. Native ads have a poor reputation, so proceed with caution.

Paid Content 173

Paid Content Advertisements Advertising Paid Search Agency 173

Webbiquity

FEBRUARY 28, 2023

This trend is driven by the increasing availability of eCommerce shopping options on the whole, as well as the growing use of technology in the B2B buying process. Make sure to ask the right questions to find out how to design, for example, the most compelling YouTube Ads for your audience.

eCommerce 274

eCommerce Marketing AI B2B Marketing Trends 274

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Buildings don’t buy stuff, people do. What is NOT content marketing? We’re all people.

Content Marketing 213

Content Marketing Work Management Paid Search Agency Marketing Management 213

Rain: The Growth Agency

MARCH 30, 2020

With the agency’s support, the Fab Lab is launching new programming at a time where educational content is in high demand due to parents and children staying at home during the COVID-19 pandemic. and yields a result that kids can both be proud of and use again and again as all of the science projects double as gifts, snacks, or home decor.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Education Ad Agencies 52

Navigate the Channel

JANUARY 8, 2024

They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making. I-Want-to-Buy Moments: The most lucrative of all micro-moments, this is when consumers are ready to make a purchase. Marketers can create content that caters to these needs.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

APRIL 6, 2021

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. Continue to Educate Your Audience. You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel.

Top of Funnel 328

Top of Funnel Work Management Marketing Management Content Marketing 328

Marketing Insider Group

JANUARY 5, 2021

Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase. GoPro is one of the biggest brands on YouTube, approaching 10 million subscribers and at least 6,000 GoPro-tagged videos uploaded every day. After all, no one’s perfect!

Trust Marketing 360

Trust Marketing Content Marketing Ad Building Content 360

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. B2B marketers can leverage video content to educate their audience with industry tips, share market insights, and showcase product updates.

Social Media 117

Social Media Trends Media B2B 117

SnapApp

JULY 11, 2017

They educate themselves – thoroughly – online before even thinking about making a purchase. Buyers are posting pictures of their purchases, YouTube videos of themselves opening products, Jing tutorials of themselves using software. . 5 B2B Buying Journey Models. And then they make that purchase online, too. .

Buy 70

Buy Process B2B Peer-to-peer 70

Content Standard

SEPTEMBER 17, 2018

A Need for Education and Accountability. A recent report from the National Endowment for Financial Education found that while a large number of millennials are confident in their financial knowledge, a much smaller percentage could actually answer basic personal finance questions. Image attribution: Elevate.

Ethics 45

Ethics Education Brand Identity Branding 45

Sprout Social

JANUARY 4, 2022

That said, if you’re dealing with resource limitations or struggling to get buy-in from your team, prioritizing Stories is likely to give you the biggest bang for your buck. YouTube video statistics. As the second-largest search engine (behind Google), YouTube is more than just a platform where you can watch dog videos after work.

Social Media 140

Social Media Statistics Video Marketing Social Marketing 140

CoSchedule

JANUARY 27, 2023

A hype-instilling campaign across Instagram and YouTube that got people excited and ready to buy the footwear before the launch date. Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). Their launch campaign? Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126

QuanticMind

MAY 31, 2023

Highlights from YouTube Brandcast: 2023 [:04] During this year’s upfronts, YouTube shared a slew of new stats related to the rise of their app on home TV sets. Smart Creative is the content-side complement to Smart Performance campaigns, TikTok’s fully automated ad-buying capability. Upfronts and expos and ads, oh my!

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

QuanticMind

SEPTEMBER 29, 2023

06] As TikTok Shop was introduced to users across the US this month, the platform has taken steps to educate marketers, brand representatives, and agencies on their ability to drive sales directly through the app. Impulse buy, retail therapy… YOLO, right?! What’s Happening with TikTok Shop? [:06]

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. For example, localized keywords like “ buy domain hk ” work excellently for web hosting service providers in Hong Kong. The brand recently hosted a webinar session to educate its audience on how to do efficient keyword research.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Navigate the Channel

JUNE 21, 2023

If they know your purpose is “to instruct” or “to educate,” they’re more likely to be spot-on in their content. If your only goal is “to get people to buy,” you need to realize that very few things “get” people to do anything and “to buy” is a one-dimensional verb that will leave you frustrated and disappointed in your social media plan.

Business 65

Business Social Media Youtube Facebook 65

Marketing Insider Group

SEPTEMBER 28, 2020

60% also said that this type of content had directly convinced them to buy a product or service they hadn’t previously considered. By securing buy-in from the executive team as influential “content marketing champions”, the content team has successfully implemented an employee advocacy program and is reaping the rewards from this approach.

Thought Leadership 309

Thought Leadership Enterprise Management Work Management Marketing Management 309

Scoop.it

DECEMBER 29, 2022

Instead, it should educate, entertain, or inform. Instead, publishing compelling and informative pieces will help you move these audiences down the funnel, where they’ll be more open to buying something. According to Google , 90% of people discover new products and brands through YouTube. See an example below from YouTube.

Top of Funnel 84

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 84

SalesIntel

NOVEMBER 17, 2022

Schools, educational institutes, and EdTech entrepreneurs across the country are bracing themselves for the ‘new normal in education. Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). million, more than $5.9

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Biznology

MARCH 1, 2019

For technology-related videos, YouTube rules. YouTube is top destination for viewing technology-related videos (79%), followed by vendor websites (64%) and tech content sites (58%), and social feeds (34%). Social-feeds-wise, it’s worth noting that this group uses LinkedIn for business much more than Facebook, Twitter, or YouTube.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Webbiquity

MARCH 31, 2022

People won’t buy what they don’t understand. Make sure that your brand has a presence on social media platforms like Facebook, Twitter, Instagram, and YouTube as well as video sharing sites so businesses can find you when they conduct voice searches through those channels, too. People have lots of choices. Wrapping Up.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Sprout Social

JUNE 17, 2020

We’re not limited to TV-style ads or perfectly polished educational videos. Finally, if you’re looking into recurring series, such as product how-to guides, take a look at networks like YouTube and Facebook where you can categorize them into playlists. Landscape feed. Portrait feed. Livestream.

Social Media 143

Social Media Social Marketing Video Marketing Paid Search Agency 143

Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. Naturally, consumers want to see content that helps them make an educated and informed decision as to whether your product or service is the right choice. Same with golf balls, glow sticks, and iPhones. Q&A videos.

Top of Funnel 167

Top of Funnel Video Marketing Generation Leads 167