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The Future of B2B eCommerce Marketing Trends

Webbiquity

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 Guest post by Nina Petrov.

eCommerce 270
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5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

ecommerce market. ecommerce as well. Image source: PYMNTS As an independent ecommerce business, you spend a lot of time thinking about how to remain relevant in an industry dominated by these behemoths. You’ll need a third-party app for this as well, but it’s a small price to pay to stay within budget.

PPC 281
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More ecommerce shoppers using buy-now-pay-later

Martech

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. This suggests inflation is making shoppers use the payment plans to purchase lower-priced items. BNPL up, revenues down. Get MarTech! In your inbox.

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Deflation comes to ecommerce as online prices fall 2% in July

Martech

Online prices were down 2% in July compared to June and 1% compared to last year, according to the Adobe Digital Price Index. This is the first decrease since January 2020, just before the pandemic and follows three consecutive months of slowing price increases. Electronics, the largest ecommerce category with 18.6%

Pricing 96
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eCommerce Store Strategy | To Buy or Not to Buy, That Is the Question

Adobe Experience Cloud Blog

There is no doubt that there is money to be made in eCommerce. eCommerce is a huge industry, but there is also a huge number of businesses competing for space. eCommerce is a huge industry, but there is also a huge number of businesses competing for space. Benefits of buying an eCommerce store.

eCommerce 124
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7 eCommerce Business Challenges in 2023 and How to Solve Them

Optinmonster

Are you facing challenges to grow your eCommerce business? If you are finding it hard to keep up with the fast-changing landscape of eCommerce, you’re not alone. From finding the right niche to optimizing your eCommerce store , growing a business can feel like a never-ending battle. The good news?

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Ecommerce trends to watch for this Prime Day

Martech

As a result, it’s a great snapshot of ecommerce trends. The 2022 event indicated that consumers were ready to buy online if the price was right — U.S. The wider adoption of hybrid shopping means this year’s Prime Day promotions could open up non-traditional ecommerce categories, like groceries. Why we care.

eCommerce 101