Martech

JULY 6, 2022

The most grievous error when it comes to buying martech is holding the belief that you can solve your toughest marketing problems by buying technology. Martech vendors can help with many of those learning objectives, but the big mistake is thinking that deep strategic work will be done by buying a tool. Processing.Please wait.

Marketing Automation Services 94

Marketing Automation Services Enterprise Management Work Management Marketing Management 94

Binary Demand

JULY 21, 2023

The data source determines whether it was pre-existing or generated on demand. It’s like buying a car: a new vehicle from a reputable dealership ensures a problem-free experience, while pre-owned vehicles can have quicker issues that require your attention. This process involves deduplicating or deleting irrelevant records.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

The Point

DECEMBER 15, 2020

High bounce rates and low open rates can damage your email reputation, which in turn may impact overall deliverability. If you’re delivering the same messages to multiple buying personas, or treating warm leads the same as cold names (third-party lists), that’s very likely a prime culprit for the lack of response.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

Launch Marketing

JANUARY 2, 2019

These customers probably have purchasing power, or they influence buying decisions. Deliverability – Everything else is moot if your audience doesn’t receive your email, or if they receive it in a way that tells them they should distrust you as a sender. Which have a support account?

A/B testing 74

A/B testing Email Marketing Campaigns Effectiveness 74

Martech

SEPTEMBER 21, 2021

These features include, but are not limited to: Dynamic content generation (email, landing pages and/or website); Email deliverability tools; Account-based marketing (ABM); Mobile marketing; AI-based predictive analytics; and Social/lead profile integration. Message deliverability is also an important factor to consider.

Marketing Automation Services 116

Marketing Automation Services Enterprise Management Work Management Marketing Management 116

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Zoominfo

FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

DealSignal

SEPTEMBER 20, 2021

This is why it’s so important to refresh and re-verify your data on an annual basis at a minimum—a more frequent cadence, like monthly, is even better. The Problem With Third-Party Databases If you’re using a third-party data vendor, you might think that all of your data hygiene problems are solved.

Contact Marketing 103

Contact Marketing Work Management B2B Sales Marketing Management 103

SalesIntel

JUNE 30, 2021

The past trend for data providers was to use machine learning and automation to build as big of a database as possible. However, the problem was that data was usually never more than 80% accurate. As a result, businesses had to struggle to generate leads even if they buy data. Attain Better Email Deliverability and Reach.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

Zoominfo

NOVEMBER 27, 2018

Think about it: When someone unsubscribes, your list loses a person who is unlikely to buy from you or engage with your emails. Be sure to make ongoing data hygiene a standard practice in your business. Yet, spam words don’t affect email deliverability as much as they once did.

Email Marketing 100

Email Marketing CAN-SPAM Opt-out Click Rate 100

Porch Group Media

SEPTEMBER 18, 2018

In a study by Royal Mail Data Services, half of those surveyed see life events as a new sales opportunity. Consumer life events, such as getting married, buying a house, or having children, provides furniture marketers with a reason to engage with a consumer and increases the likelihood that a consumer may purchase.

Acquisitions 45

Acquisitions Loyalty Ideal Customer Profiles Top of Funnel 45

SnapApp

MAY 31, 2018

Opportunity : New contacts without running a campaign or buying a list? Opportunity : Keeping your database nice and clean – and guaranteeing future deliverability when the maiden name email is potentially phased out. All of this data can help with your database development and data hygiene.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

SnapApp

MAY 31, 2018

Opportunity : New contacts without running a campaign or buying a list? Opportunity : Keeping your database nice and clean – and guaranteeing future deliverability when the maiden name email is potentially phased out. All of this data can help with your database development and data hygiene.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48