Vidyard

MARCH 23, 2021

We went this route to give a more granular view of types of videos being created and to demonstrate the growing shift of video creation beyond the marketing use case, i.e., user-generated video created for sales conversations. The use of one-to-one video for sales conversations increased by 93% in 2020.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Vidyard

APRIL 18, 2018

Coming from a sales background, I’m usually the one trying to get people to buy something! However, in the past year I’ve often found myself on the other side of the conversation. And let me tell you—it’s given me a whole new perspective on our own customers and their buying journeys.

Thought Leadership 64

Thought Leadership Eye-Tracking Vendors ROI 64

Vidyard

AUGUST 30, 2016

So the more you can encourage your audience to educate themselves and help themselves throughout the purchase journey, the better — and the more efficient your sales process will be. Increase conversions. is the average conversion rates for website using video, whereas those that don’t use video see only an average of 2.9%

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

Vidyard

MARCH 22, 2017

Remember, as Fast Company put it, “People don’t buy products – they buy better versions of themselves.” Looking at content consumption is probably the biggest, as with most of the buying process happening before your sales team gets involved, prospects are taking discovery into their own hands.

Video Marketing 93

Video Marketing Leads Lead Marketing Qualified Leads 93

Vidyard

FEBRUARY 2, 2021

Many prefer video as a much easier format to consume information over text. Video Makes it Easier for Your Prospect to Consume Information 2.5 Always Guide Your Prospect to the Next Step in Their Buying Journey with a CTA 3.7 Front-Load Key Information 4. Front-Load Key Information 4. Keep It Short and Sweet 3.3

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

NOVEMBER 11, 2020

Many prefer video as a much easier format to consume information over text. Video Makes it Easier for Your Prospect to Consume Information 2.5 Always Guide Your Prospect to the Next Step in Their Buying Journey with a CTA 3.7 Front-Load Key Information 4. Front-Load Key Information 4. Keep It Short and Sweet 3.3

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

NOVEMBER 5, 2020

Video applications and resumes are effective because they’re still (surprisingly) not that common and they communicate a lot of information very quickly. It combines visuals, audio, and text (via captions) all at once—a higher information throughput, if you will, despite the fact that watching takes less effort than reading.

Video Marketing 102

Video Marketing Case Studies Case Study Terms and Conditions 102

Vidyard

MARCH 3, 2015

We already know that our prospects are completing much of the buying process on their own. In fact, we’ve all been beaten over the head with the statistic that more than 65% of the buying process is completed independently of sales. It’s so easy to hypothesize or even draw conclusions from limited information.

Top of Funnel 51

Top of Funnel Buyer's Journey Template Video Marketing 51

Vidyard

NOVEMBER 12, 2015

Why would anyone waste money (or effort) on buying or making a cake if they aren’t allowed to eat it? When you have information like that, sales teams can use it to engage with leads and develop lasting relationships with customers. Connect leads with the information they need. “You can’t have your cake and eat it, too.”.

Top of Funnel 50

Top of Funnel Video Marketing FAQ CAN-SPAM 50

Vidyard

JANUARY 5, 2018

Because when a customer is about to make a purchase, they’ll trust their peers’ opinions more than anyone else’s. Because during this stage, your prospects haven’t yet made the much-awaited buying decision, and this kind of video will give them the final incentive they need to make the purchase.

Video Marketing 97

Video Marketing Peer-to-peer Opinions Advertising Mediums 97

Vidyard

JULY 17, 2015

Analytics can give you insights on your prospects, help you figure out how to optimize your content to increase engagement and conversion, and find out which aspects of your campaigns are working the best. Getting information on how long a viewer watches your video can give you insights on whether the viewer is interested in the content.

Video Marketing 57

Video Marketing Analytics Top of Funnel Allocation 57

Vidyard

SEPTEMBER 1, 2015

And it likely won’t slow down: according to Aberdeen Group, companies that utilize marketing automation have a 107% better lead conversion rate and 40% greater average deal size. Marketing Automation Does Not Equal Lead Nurturing…Technology will not deliver lead nurturing any more than buying lumber and nails will build a home.”

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Vidyard

AUGUST 7, 2015

The buying process is changing The Internet has changed how consumers and researchers conduct business. Today, buyers move themselves 60% to 90% of the way through the buying process before they engage with an organization’s sales people. You should: 72% of people watch video throughout the path to purchase.

Lead Ranking 53

Lead Ranking Lead Scoring Video Marketing Eloqua 53

Vidyard

FEBRUARY 26, 2015

Real-world customers follow a long and winding path to purchase. In general, there’s a point when people move from awareness of a solution and consideration to making a purchase decision and conversion. Research is quite clear that video boosts sales and increases conversions. When you have a high bounce rate.

Top of Funnel 52

Top of Funnel Marketing Funnels Video Marketing FAQ 52

Vidyard

MARCH 23, 2021

Use whatever sources of information are available to you to learn about the people you’re trying to connect with. For a deep dive into other information you could include, check out HubSpot’s guide to creating buyer personas. If you don’t already have personas, now’s the time to create some.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

JANUARY 2, 2015

A strong lead scoring model not only improves the efficiency of your sales funnel and team but also drives increased conversion rates and velocity. Since you’re probably already mapping your videos to the buying journey (at least I hope so!), So how do you build a strong lead scoring model? Why Score Video-Based Attributes?

Lead Ranking 50

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 50

Vidyard

NOVEMBER 5, 2020

Video applications and resumes are effective because they’re still (surprisingly) not that common and they communicate a lot of information very quickly. It combines visuals, audio, and text (via captions) all at once—a higher information throughput, if you will, despite the fact that watching takes less effort than reading.

Video Marketing 65

Video Marketing Case Studies Case Study Terms and Conditions 65

Vidyard

JUNE 16, 2015

Video marketing is transforming how we do business Video isn’t just a nice-to-have at all stages of the buying journey, it’s a must. Because up to 90% of a customer’s decision to purchase is made before they come into contact with your sales team.

Marketing Automation Services 61

Marketing Automation Services Sales Management Top of Funnel B2B Marketing 61

Vidyard

SEPTEMBER 2, 2015

And it likely won’t slow down: according to Aberdeen Group, companies that utilize marketing automation have a 107% better lead conversion rate and 40% greater average deal size. Marketing automation is just one of the topics they cover, but the information is thorough. Read the post.)

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Vidyard

APRIL 1, 2014

Your site’s path to conversion should be as compelling as YouTube; that is to say, one minute folks are watching a video of epic fails and twenty minutes later they’re still there, happily watching cats chase lasers. The only difference is that your content should map to your buying cycle and turn viewers into customers.

Top of Funnel 51

Top of Funnel Video Marketing Buying Cycle Buyer Intent 51

Vidyard

JANUARY 25, 2017

The buyer today “has a lot more access to information and to her peers”. What does Jill mean that today’s buyer has changed and they have more access to information? Well, we now know that these days, up to 90% of the customer’s decision to purchase is complete before they even reach out to your sales team.

Tactics 50

Tactics Peer-to-peer Webinar Metrics Advertising Mediums 50

Vidyard

OCTOBER 7, 2015

Think about the last truly meaningful conversation you had. Now compare that to any one of the many transactional conversations you have every day; they are impersonal, lack depth and have no substance. In fact, we’ve seen staggering increases in conversion metrics using personalization in Vidyard’s own demand generation campaigns.

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

Vidyard

OCTOBER 7, 2015

Think about the last truly meaningful conversation you had. Now compare that to any one of the many transactional conversations you have every day; they are impersonal, lack depth and have no substance. In fact, we’ve seen staggering increases in conversion metrics using personalization in Vidyard’s own demand generation campaigns.

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

Vidyard

DECEMBER 12, 2013

The good news is that Aberdeen has found 60% of best-in-class companies are now using video from initial awareness through to post-sale, and this comprehensive approach has everything to do with how prospects consume information. What’s the Ideal Content Mix?

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Vidyard

OCTOBER 14, 2015

Well, UGC-based content has shown to be 20% more influential on purchasing decisions than other types of media. UGC is a conversation, rather than a brand broadcasting a sales message. Did you know that 87% of consumers use reviews to help them decide on a purchase? Why does it work? For a variety of reasons.

User-Generated Content 50

User-Generated Content Top of Funnel Generation Cost per Acquisition 50

Vidyard

OCTOBER 27, 2019

Demand Generation and Conversion —typically measured by lead count, impact on conversion rate, or influence on sales opportunity and pipeline generation. Use whatever sources of information are available to you to learn about the people you’re trying to connect with. Set a Video Budget.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Vidyard

MARCH 10, 2015

What would encourage them to learn more about you or consider purchasing your product or service? slide-out during your video, or placed on top of the video’s final frame (or in the surrounding landing page copy), and you’ll be amazed at the positive impact it can have on viewer engagement and conversion.

Top of Funnel 50

Top of Funnel Marketing Automation Services Landing Pages Work Management 50

Vidyard

OCTOBER 16, 2014

Research There is so much more information about your prospects available to you now than, well, ‘before’ – both professionally and on a personal level. So if they go to LinkedIn to consume their industry information, be there. Less sales pitch, more conversation. On social, that is. Of course you are.

Research 50

Research Cold Calling Social Networks Network Marketing 50

Vidyard

FEBRUARY 3, 2017

#FlipMyFunnel focuses on flipping the traditional marketing funnel for the purpose of account-based marketing: The traditional marketing funnel’s stages typically include: Awareness, Interest, Consideration and Purchase. This is key because as smart marketers know, you can’t really force someone to buy something.

Account Based Marketing 50

Account Based Marketing Tactics Video Marketing Top of Funnel 50

Vidyard

MAY 10, 2021

They want to buy online, even when it comes to big-ticket business purchases. McKinsey found that as many as 80% of B2B buyers would rather interact remotely when making purchasing decisions. Pay attention to the words your buyer uses, the way they say them, and the way the conversation flows. Listen actively.

Budget Programs 129

Budget Programs Video Marketing Sales Cycle Work Management 129

Vidyard

MAY 10, 2021

They want to buy online, even when it comes to big-ticket business purchases. McKinsey found that as many as 80% of B2B buyers would rather interact remotely when making purchasing decisions. Pay attention to the words your buyer uses, the way they say them, and the way the conversation flows. Listen actively.

Budget Programs 65

Budget Programs Video Marketing Sales Cycle Work Management 65

Vidyard

JULY 13, 2022

The goal is to book a meeting with your prospect so you can educate them on your offering and convince them to buy. From there, make a list of people who’ll benefit from your product, and then choose people who are senior enough that they can probably make the purchase. But don’t take them personally.

Ideal Customer Profiles 102

Ideal Customer Profiles Cold Calling Tips Work Management 102

Vidyard

JUNE 20, 2019

Increase the understanding of your product Products can be complex, and it’s essential that your audience understands yours before they make a purchase. Lucky for you, website visitors are 64 to 85% more likely to purchase after watching a product video. Increase conversions Conversion rates double for websites using video.

Small Business Marketing 133

Small Business Marketing Video Marketing Business Paid Search Agency 133

Vidyard

AUGUST 21, 2015

Here’s a summary of the key information you’ll want to take away. But according to the image above, shared by Brian Kardon, CMO at Lattice, a predictive analytics company for marketers, there’s some important information we’re missing. You wouldn’t, and that’s exactly why you’d want access to this information.

Sales Qualified Leads 100

Sales Qualified Leads Practices Top of Funnel High Quality Lead 100

Vidyard

JUNE 20, 2019

Increase the understanding of your product Products can be complex, and it’s essential that your audience understands yours before they make a purchase. Lucky for you, website visitors are 64 to 85% more likely to purchase after watching a product video. Increase conversions Conversion rates double for websites using video.

Small Business Marketing 65

Small Business Marketing Video Marketing Business Marketing Automation Services 65

Vidyard

JANUARY 8, 2020

This improves the efficiency of the sales process, drives conversion rates and improves the buyer’s journey by providing relevant information when leads are most engaged. This strategy relies on looking at what kind of video a lead viewed and mapping it to a stage of your buying cycle.

Lead Ranking 91

Lead Ranking Lead Scoring Sales Qualified Leads Top of Funnel 91

Vidyard

DECEMBER 17, 2020

The use of 1:1 video for sales conversations has exploded with an increase from 7% in 2019 to 40% in 2020, representing a 471% increase year-over-year. The use of video in customer and sales conversations, as well as prospecting, increased by 93% since 2019 ( Demand Metric & Vidyard, 2020 ). Master Video for Sales. Video Analytics.

Statistics 157

Statistics Video Marketing Planning Business 157