B2B Memes

FEBRUARY 21, 2011

Back in the days when I covered the bookstore business for Publishers Weekly , Borders was perceived as an evil juggernaut that was going to destroy independent bookstores. But that argument worked much better against the previous villain, Crown Books. That made it a threat to independents, but hardly evil.

Long Tail Marketing 100

Long Tail Marketing Amazon Best Practices Business 100

B2B Memes

NOVEMBER 29, 2011

In more than 20 years as a B2B editor, I worked frequently with both public relations and marketing people. Of course there are many uses and strategies for the social web, but at least with the businesses I work with, that is the biggest piece of advice I can give them. For me, a journalist, this came as a jolt. I love that!

Content 100

Content PR Social Media Ethics 100

B2B Memes

OCTOBER 8, 2010

Stepping into the breach, the American Society of Business Press Editors has worked to ease the transition to a social-media world by, among other efforts, sponsoring a number of Webinars for B2B editors on this and related topics. In a recent blog post , he noted a dramatic change in the source of his work. Be an entrepreneur.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

OCTOBER 28, 2011

There’s been a minor buzz this week in B2B circles about recent survey results suggesting that paper magazines and newsletters remain extremely important to business professionals. But the thing about Readex is that much of their work is for publishers. Can Printcasting Print-on-Demand Work for B2B? I’m sure it’s true.

Buzz 100

Buzz Comparison Custom Publishing Newsletter 100

B2B Memes

AUGUST 31, 2010

Every so often, a personal enthusiasm turns out to shed enough light on a business topic to explore at length, as Brian Halligan and David Meerman Scott have done in their new book, Marketing Lessons from the Grateful Dead. Blank doesn’t explain how he identifies his “best” work.

Blogger 100

Blogger Personalization B2B Comparison 100

B2B Memes

JUNE 2, 2010

The only exception he admits is any journalist who plans to quit the business before 2020. The benefit of learning some programming is in understanding the medium you’re working in, and in being able to converse with and, more importantly, influence the technical staff that manage it. Personally, I don’t need convincing.

Training 100

Training Advertising Mediums Webinar Metrics Customer Surveys 100

B2B Memes

MARCH 9, 2011

For B2B professionals, mixing social media and business requires a delicate balance of giving and selling, sharing and monetizing. Too much giving and you’re out of business; too much selling and you’re out of friends. Each of us has to come up with the right balance and hope that it works for both us and our followers.

Social Media 100

Social Media RSS Media Wikipedia 100

B2B Memes

SEPTEMBER 22, 2010

The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). My working life is now completely consumed by content marketing. Joe Pulizzi’s Blog: Seven Ways to Position Yourself for Unlimited Work. “I Paul Conley: The seasons, they go round and round. “My

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

MAY 13, 2010

Sometimes initiatives like IDG’s just fizzle out, other times they spark a revolution.

Content Marketing 100

Content Marketing Content Press Custom Publishing 100

B2B Memes

MARCH 12, 2010

The content Demand Media produces is indeed ordinary and uninspired, but for the most part it works. But from a business standpoint, it has its merits. It draws away from their work on high-end content. That’s a misguided objection. It is commodity content, like commodity components in many usable and affordable PCs.

Demand 100

Demand Advertorials Media Content 100

B2B Memes

MARCH 8, 2010

One, from the American Society of Business Press Editors (ASBPE) and the Medill School at Northwestern University, focused on B2B publications. The ASBPE/Medill study, announced February 26 , found that editors feel unprepared and undertrained for working in new media. Change the work your editors do accordingly.

Media 100

Media Training Work Management Customer Surveys 100

B2B Memes

MARCH 11, 2011

They strive to stand where the influencers are so they are recognized for their work, develop a reputation, and get word-of-mouth marketing. You talk about a wide variety of topics on Twitter, including your personal life, your work life, the weather, politics, pop culture, builders’ issues, and a lot more. Great question.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

DECEMBER 8, 2011

His insights there are based on a combination of his ongoing and enthusiastic experimentation with new-media platforms and his practical experience as an editor and blog evangelist for the UK branch of Reed Business Information (RBI). And now anyone with access to the internet had more powerful publishing tools than I had in work.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

APRIL 29, 2011

One of the reasons a photograph can seem so powerful is that it captures details of an event that many news or business writers might not think pertinent or appropriate—a facial expression, the relation of people to their surroundings, the sense of place. But that’s only true if the writer learns to see and write in a visual way.

Advertising Mediums 100

Advertising Mediums Lead Scoring Lead Ranking Organic Leads 100

B2B Memes

OCTOBER 21, 2011

It’s no criticism of Kinsman, whose work I admire, that after reading this piece I could only ask in return, “who cares anymore?”. Their effort to use their consumer publication experience to add luster to business-to-business books like Adweek and The Hollywood Reporter failed, he writes, because “useful trumps sexy.”.

B to B 100

B to B Media B2B Ethics 100

B2B Memes

SEPTEMBER 30, 2011

On its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. ” The trade magazine business of yore was built on inefficiencies, wherein it was difficult if not impossible for businesses to reach out to their customers on a large scale.

Marketing Proposals 100

Marketing Proposals Custom Publishing B2B Sales Inbound Marketing 100