B2B Marketing Traction

MAY 6, 2009

Whether you need help on an immediate sales or marketing project or require outsource management or an interim CMO for a longer-term, New Incite provides B2B marketing services to find new revenue opportunities, execute effective sales and marketing campaigns and track the results.

Planning 100

Planning Work Management Marketing Management CMO 100

B2B Marketing Traction

NOVEMBER 18, 2015

And, yes, this does work for B2B marketing! Both are used by businesses and offer advertising. Pinterest encourages sales and has partnered with Shopify to facilitate business commerce on its platform. This applies to businesses as well. On Pinterest, what boards will you create to which to pin images for your business?

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

OCTOBER 2, 2015

This is the time when many organizations and businesses are thinking about planning and budgeting for the next year. A one-page plan for managing and executing planned marketing is something I’ve used successfully for my business and for my clients. They work! ). Asking what worked and what didn’t work this year?

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

MARCH 28, 2014

In the early nineties I was inspired by an ad agency with which I worked to start my own marketing business. I help businesses and organizations grow and change. No matter what the consulting assignment is, if I can provide new insight for their marketing or business and incite them to positive change, I have succeeded.

Consulting 100

Consulting Work Management Marketing Management Paid Search Agency 100

B2B Marketing Traction

MARCH 13, 2015

One that I observed in my early years as a marketing consultant was when a brand new marketing consultant proposed an expensive brochure to a small business. The cost was what he was used to spending when he was in a corporate marketing role, but it wasn’t in the small business’s budget. Understanding of technology.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

FEBRUARY 13, 2014

Adding the simple words “Thank You” to your business and marketing communication can go a long way. According to Dave Kerpen, author of Likeable Business , those who are grateful have less depression, envy, and grief. ” Shouldn’t gratitude be the norm in both our personal and business worlds?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Advertising Agencies Lead Scoring 100

B2B Marketing Traction

JUNE 27, 2014

I recently published one of my most popular blog posts on the Business 2 Community blog and was happy to see that it was widely shared and liked by readers. There was certainly no acknowledgment that I freely shared a proven strategy for convincing business to business companies that are reluctant to get into social media.

Social Media 100

Social Media Media Class Consulting 100

B2B Marketing Traction

MARCH 14, 2014

This week I got a call from a sales man with a direct solicitation to bring him into a business situation I’m working on. I’ve been a marketing consultant since 1997 and an Inbound Marketing Certified Professional blogging, tweeting and working on social media for my marketing and for clients since 2009.

Cold Calling 100

Cold Calling Internet Marketing Social Media Inbound Marketing 100

B2B Marketing Traction

FEBRUARY 5, 2016

Like all marketing projects, the web site plan should discuss how the web site will help the site owners achieve business objective and goals. Recently we’ve had several situations where sites were developed and then the business owner wanted to optimize the site for better search engine performance.

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

OCTOBER 31, 2014

In my work as a marketing consultant, it means that I cannot assume I have ALL the answers when I meet with a prospect or client. I am less apt to judge businesses or people or situations using the beginner’s mind. If you want fresh, new marketing ideas for your old or new business, contact New Incite today.

B2B Marketing 100

B2B Marketing B2B Consulting SEO 100

B2B Marketing Traction

JANUARY 8, 2013

An increasing trend in the workplace is outsourcing talent for non-core business functions, and CMOs and other marketing executives are part of the trend. More and more businesses are finding that it’s increasingly difficult to hire talented marketing professionals on a full-time basis.

Work Management 100

Work Management Planning CMO Marketing Management 100

B2B Marketing Traction

MAY 5, 2015

Many businesses missed Google’s algorithm change that requires your website be responsive in order to rank well on searches. Just make sure you test your email by sending it to yourself and some people you work with and make sure the responsive template is working. What Marketing Content Works Best for B2B eNewletters?

Email Marketing 100

Email Marketing Template Paid Search Agency Mobile Marketing 100

B2B Marketing Traction

MARCH 25, 2013

With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets. If their organization is doing business the right way, they have a strategic marketing plan. Is everyone working together to achieve strategic goals?

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

DECEMBER 12, 2014

I try to acknowledge the work and effort that has gone into marketing design in the past. They make promises about results and often stroke the egos of business owners who really believe they have “the best thing since sliced bread – if only people knew about it!” This is business you walk away from.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

B2B Marketing Traction

OCTOBER 28, 2014

In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Identify what kind of marketplace your business competes in. Mature with larger companies acquiring smaller businesses? Mature with larger companies acquiring smaller businesses? Or declining?

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

MARCH 29, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. How does it work? He thinks, “There might be some value in this company’s software application for my business.” One way to do so is to integrate your marketing. Their competition had four.

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

MAY 19, 2015

A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. It is being implemented by a business owner or product manager rather than the marketing department. Yet there is proof that content marketing works. Those that allocated more got greater results.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

SEPTEMBER 18, 2015

This week I was working on a competitive analysis for a client that needs to increase their online presence, particularly in the area of social media. I know I was vague in the above example, but for all our client work, we keep the details strictly confidential. What is your philosophy of doing business?

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

FEBRUARY 17, 2015

You just choose a template, install it, and tweak your existing content to make sure all is working, right? A website update in WordPress might be “easy” if you are the business owner, graphic designer, marketing expert, content writer and web developer who knows SEO as well. WordPress website updates are easy, right?

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

B2B Marketing Traction

DECEMBER 16, 2014

You have a business that sells to other businesses, so you plan to keep your marketing business-like. You don’t want to annoy your target audience of business people with fluffy marketing, right? Why isn’t your marketing working? Yes they are business people. You have a great product or service.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

JULY 20, 2012

Should you base your business to business website on a closed, proprietary technology or an open source technology platform that a majority of web developers can work with? I came out of the software industry to found my marketing consulting business, New Incite, fifteen years ago. In most cases, I recommend open source.

Marketing Websites 100

Marketing Websites Work Management Marketing Management B2B 100

B2B Marketing Traction

FEBRUARY 19, 2015

business hours, and others happen in the evening after work. If your audience includes people who have busy schedules (journalists on deadlines, C-suite executives who lead, lawyers who are in court), after hours might be the answer. Some chats are mid-day and seem to work. Many popular chats take place during U.S.

Twitter 100

Twitter Web 2.0 Planning Social Media 100

B2B Marketing Traction

OCTOBER 30, 2015

I’ve been working on and around WordPress sites since 2000, and I’ve seen some great successes and real nightmares with this particular technology. But, you say, “ I’m a small business, and I don’t do sales transactions on my site. We’d love to work with you on yours! ” Because!

Template 100

Template Marketing Websites Design Google 100

B2B Marketing Traction

JULY 16, 2014

” In business to business (B2B) marketing now more than ever, there’s a lot of hammering going on – and a lot of noise out there – because marketing tactics keep changing. You’ve probably heard the saying, “If all you have is a hammer, everything looks like a nail.”

B2B Marketing 100

B2B Marketing B2B Trade Show Paid Search Agency 100

B2B Marketing Traction

APRIL 22, 2013

Have you ever tried to get projects done when working with a micromanager? Micromanagement may have its pluses when you’re running a business and on multiple deadlines, but it can make the marketing work environment stressful and unproductive. ” Help your micromanager focus on what’s important.

Planning 100

Planning Work Management Marketing Management Guidelines 100

B2B Marketing Traction

FEBRUARY 9, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. How much should you spend on your business-to-business (B2B) marketing budget? Hopefully you have this information, because you’ve tracked your historical marketing performance and have some data to work with.

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

DECEMBER 6, 2012

Some businesses think that to get marketing jobs done, they need to hire a firm with staff.That comes with overhead from staff that has to be kept busy and payroll that has to be met, and often that means the firm does more selling than necessary. Find out what professional associations and business networks the consultant belongs to.

Consulting 100

Consulting Paid Search Agency Work Management Marketing Management 100

B2B Marketing Traction

APRIL 3, 2013

Some business owners are making the decision to hire employees for core competencies and outsource functions such as accounting and finance, HR, legal counsel, and marketing. There are considerations other than cost when it comes to deciding if it’s right for your business. What are the costs of hiring versus outsourcing? .

Analysis 100

Analysis Cost Work Management CMO 100

B2B Marketing Traction

JANUARY 13, 2016

Without a plan, your marketing may require a lot of re-work. With a plan, there is less need for costly re-work. The videographer gave a price for each video, without knowing if he would get any further business. But, one-time pricing is usually much higher than on-going client work. Need video content ideas?

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

APRIL 17, 2015

Still haven’t dipped your toe into business-to-business social media marketing waters? LinkedIn is the number one most-used social media platform for business to business marketing. I think in terms of having business credibility, the LinkedIn Company page is becoming a necessity. ” Market on LinkedIn.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

FEBRUARY 23, 2015

Add value for your readers by providing business how-to’s? While eLetters can give you an opportunity to provide snippets of articles with a link to read more on your website, your readers may not want to do the extra work to click through and wait for the article to load. Provide news about your company and employees?

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

MARCH 12, 2013

Marketing has long been considered a creative task, as opposed to a mission-critical operation in businesses. Run your marketing like your business. You should be working from a marketing plan, and then once you have the plan and are actively implementing it, you should conduct regular marketing meetings.

Planning 100

Planning Effectiveness Work Management Marketing Plans 100

B2B Marketing Traction

APRIL 15, 2013

Most are business-to-business (B2B), and some set up their Facebook pages in a very controlled fashion: they are the only ones that can post on their page. While this is a change from the way it worked before, I think that this change is a good one. Facebook simply made yet another change that affects the way we manage pages.

Facebook 100

Facebook Companies Work Management CAN-SPAM 100

B2B Marketing Traction

SEPTEMBER 5, 2014

If you want your marketing to work, you have to first plan it, and then you have to execute the plan. You’d be surprised how many businesses fail to write a marketing plan. It’s not rocket science, but most businesses fall down in the execution. So I’m going to say it again. Simple, right?

Planning 100

Planning B2B Marketing B2B Work Management 100

B2B Marketing Traction

JUNE 21, 2012

Outsourcing your marketing is not right for every business. This probably means you will have to manage marketing in a planned and systematic way, and schedule calls, meetings and working sessions in advance. Doing the same things without change doesn’t work in marketing. Please comment below.

Planning 100

Planning Work Management Analysis Creativity 100

B2B Marketing Traction

AUGUST 28, 2015

A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. We’ve worked with hundreds of small and large brands to create authentic marketing that gets results. Photo by Razor512 on Flickr. Some Rights Reserved.

Planning 100

Planning Transparency Paid Search Agency Marketing Proposals 100

B2B Marketing Traction

MAY 24, 2012

There’s a great new book out on how to be more creative called Imagine: How Creativity Works. In the 1990s fMRI technology allowed scientists to learn a lot more about how our brains work. According to Lehrer, much of what we believed about marketing and business needs to be re-examined as a result.

Creativity 100

Creativity B2B Marketing B2B Rules 100