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AI in B2B Sales and Marketing: Uses and Case Studies

Lake One

This way, marketers can scale the benefits of products and services to speak to the pain points of a conglomerate, small business owner, cash-strapped startup, etc. ServiceMax: A Study in Website Functionality ServiceMax makes field technology for infrastructure producers.

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Build Trust and Loyalty: The Importance of Brand Authenticity for Your Business

Vision Edge Marketing

In fact, 70% of B2B buyers cite company reputation as the most influential factor when choosing with which company to do business. Authentic branding can help B2B companies differentiate themselves from their competitors, establish trust and credibility with their customers, and increase customer loyalty. What do you stand for as a brand?

Loyalty 198
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Five Brand Building Tips for B2B Businesses

Webbiquity

It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. A memorable brand is self-propelling and can grow a business to dizzying heights. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers.

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Do The Teachings of Zig Ziglar and Dale Carnegie Still Apply in Today’s Business?

SalesGrape

In the world of business, there are countless self-help gurus and motivational speakers who claim to have the secret formula for success. Numerous studies have shown that optimism can lead to better outcomes both personally and professionally. This concept remains highly relevant in today’s business landscape.

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Your Complete LinkedIn Marketing Strategy

Marketing Insider Group

With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Likewise, as an enterprise, your strategy will need to be different than that of a startup or small business. Case studies.

Linkedin 363
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Going From Impossible to Inevitable: A Case Study on Inbound Marketing

Engagio

Startups are hard. But startups are exciting. Aaron and Jason just released a revised and updated version of their book, which contains a lot of new ideas and all new case studies. So, we decided to chat about one of those case studies – how inbound has changed in the last 10 years. – Okay. – So.

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12 B2B Marketing Blogs You Need To Read

Marketing Insider Group

Whether you’re a content marketer at a large technology company or a tech-savvy founder of a small startup, the insights and strategies shared by industry leaders can be a game-changer. Case Studies and Success Stories I’ve always believed that learning from others is one of the most powerful ways to grow.