Strategic-IC

MARCH 18, 2020

With in-person events cancelled, and business and social lives being impacted in unimaginable ways, here are 10 things you can do now, to reinvest resources and adapt to a 'new normal'. As B2B Marketers we are all coming to terms with this new reality and questioning what it means for us and our businesses. Invest in your content?.

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

Oktopost

SEPTEMBER 21, 2023

If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Sprout Social

MAY 18, 2022

One study on B2B buyer content preferences found that 71% of survey respondents used LinkedIn to share business-related content. Follower engagement rate. While content engagement rate looks at what you post, follower engagement rate tells you how interested your audience is. Referrals are gold for any business.

B2B Thought Leadership 136

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 136

Vidyard

NOVEMBER 8, 2017

Some still get through and what makes them different is that they’re from friends or crushes—colleagues and thought leaders, in the business world. In sales, your best hope is to send the digital equivalent, which is shown to increase response rates by up to 3x. Not all notes are created equal. Download below!

Business 57

Business Response Rate Sales Cycle CAN-SPAM 57

Hubspot

MARCH 11, 2024

Why is video so effective at increasing email response rates, generating engagement, and improving close rates? 5 Ways Sales Professionals Can Leverage Async Video to Crush Their Quota 1. But it’s not always possible with today’s busy calendars. Ready to bring async video into your sales cycle?

Video Marketing 77

Video Marketing Outreach Multi-Channel Work Management 77

Oktopost

APRIL 28, 2024

In fact, 75% of B2B buyers are using social media to research solutions, and sales teams can use social media platforms to engage with them online. In fact, 56% of sales reps use social media to find new prospects. Statistics show that only 24% of sales emails are opened, and the average cold email response rate is just 8.5%.

Social Media 69

Social Media Top of Funnel B2B Thought Leadership Media 69

SmartBug Media

JUNE 29, 2023

In today's competitive landscape, sales teams are under immense pressure to deliver results. Traditional sales strategies often fall short thanks to long sales cycles, decreased close rates, and the need for more personalized outreach.

Hubspot 98

Hubspot Process Content Outreach 98

Vidyard

NOVEMBER 15, 2018

The new capabilities are helping customer-facing teams boost audience engagement, increase response rates and improve customer satisfaction through the power of personalized one-to-one video experiences. Share personalized versions of your product demo or customer case studies to deepen engagement late in the sales cycle.

Enterprise Management 81

Enterprise Management Video Marketing Trends Personalization 81

Vidyard

NOVEMBER 15, 2018

WATERLOO, Ontario – November 15, 2018 – Vidyard , the leading video platform for business, today unveiled new enhancements to its flagship video messaging app, Vidyard GoVideo , to enable Sales and Customer Service reps to easily create and share highly-personalized video messages at scale from within a wide range of business applications.

Enterprise Management 65

Enterprise Management Video Marketing Trends Personalization 65

KoMarketing Associates

NOVEMBER 8, 2018

The sales funnel for B2B marketing is usually longer than a traditional B2C purchase: Salesforce reports that the average B2B sales cycle takes 84 days. If you want to learn what your company’s average B2B sales cycle is, use this tool from GeckoBoard. Stay in Contact With Customers.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Vidyard

NOVEMBER 6, 2018

94% response rates. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Video has emerged as a powerful tool for modern B2B sales teams. Sherlock Holmes. Cacti (or is it cactuses?).

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Oktopost

SEPTEMBER 21, 2023

If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy.

Sales Management 62

Sales Management Examples Top of Funnel B2B Thought Leadership 62

Hubspot

DECEMBER 14, 2021

It's a beautiful story — Aaron Ross transformed the Salesforce.com sales team without any traditional cold calling and scaled the business into a $100 million sales machine. But the truth is that most sales reps still don't have time to sit and read the best practices he developed in his award-winning book, Predictable Revenue.

Top of Funnel 75

Top of Funnel Cold Calling Lead Ranking Sales Cycle 75

Outreach

AUGUST 24, 2021

Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. Top line response rate.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

SmartBug Media

JULY 1, 2020

When tracked effectively, KPIs help you achieve your desired business goals. Your metrics should tie directly to your business goals. MQL-to-SQL Conversion Rate. Because there is a long sales cycle, you want to ensure you always have SQLs to reach out to and build a relationship with. SQL-to-Won Conversion Rate.

Lead Ranking 87

Lead Ranking Marketing Qualified Leads MQL Product 87

Vidyard

NOVEMBER 15, 2018

The new capabilities are helping customer-facing teams boost audience engagement, increase response rates and improve customer satisfaction through the power of personalized one-to-one video experiences. Share personalized versions of your product demo or customer case studies to deepen engagement late in the sales cycle.

Enterprise Management 56

Enterprise Management Video Marketing Trends Personalization 56

DiscoverOrg

APRIL 20, 2017

High-growth companies use 360-degree account-based intelligence to take strategic risks for long-term success; companies who rely on limited, inaccurate, and one-dimensional data spin sales cycles just to keep from losing ground. Account-based sales intelligence includes a lot more than email lists.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

DealSignal

MAY 30, 2023

Given that there is a certain sales cycle associated with driving leads and opportunities in this fashion, he believed this would blow a hole in the pipeline for six to 12 months due to the product sales cycle. He reasoned that this would entail a complete shift in targeting, team capabilities, tools, programs, and more.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Allocation 52

Vidyard

OCTOBER 24, 2017

Sales teams at HubSpot, Terminus, League, PostBeyond and others rely on Vidyard to cut through the noise, book more meetings and accelerate deals with personalized video. Modern sales professionals are struggling to cut through the noise with traditional tactics like traditional emails and phone calls.

Sales Management 71

Sales Management B2B Sales Account Based Marketing Top of Funnel 71

The ABM Agency

JANUARY 30, 2023

Reading Time: 3 minutes With account-based marketing (ABM) your business can tailor its marketing tactics to target and engage specific customers, leading to more meaningful and personalized experiences. This can lead to reduced sales cycles and a greater return on investment (ROI).

Account Based Marketing 52

Account Based Marketing Multi-Touch Attribution ABM Demand Generation 52

Hubspot

APRIL 8, 2020

In the face of closures and shifting consumer behavior, businesses across the world have had to adapt to rapidly changing economic circumstances. What should we change about our strategy, and what can go on, business as usual? Buyers are seeking out and interacting with businesses more today than a month ago. About the Data.

Advertising Benchmark 101

Advertising Benchmark Planning Budget Programs Forecasting 101

Oktopost

NOVEMBER 16, 2021

The process of engaging with prospects, either directly or indirectly, to convert them to paying customers is known as sales outreac h. Sales outreach is generally proactive, which means that the goal is to accelerate the B2B sales cycle from its normal course of evolution. 8 Tips for Success with Sales Outreach.

Outreach 62

Outreach Top of Funnel Enterprise Management Tips 62

Vidyard

SEPTEMBER 14, 2021

But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world. Where to Use Video in the Sales Cycle 4.1 Post-Sale 5. Response rates for financial services sales emails are at an all-time low.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Hubspot

JUNE 2, 2020

Do you know who your business's buyer personas are? They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service). Okay, so personas are really important to my business. Accounting Alan.

Buyer Personas 101

Buyer Personas Template Work Management Marketing Management 101

Zoominfo

JUNE 17, 2019

You don’t have to be in the B2B sales world to be familiar with the term “cold calling.” It’s a phrase that’s likely to elicit a negative response, whether you’re in the business world or an average citizen who has received one too many unsolicited calls. The B2B Sales Rep’s Guide to LinkedIn. Social Selling. Direct mail.

Cold Calling 189

Cold Calling Zoominfo B2B Sales Statistics 189

Hubspot

APRIL 23, 2020

Businesses all across the globe are learning how to adapt to these new circumstances and we're all learning how to operate in a "new normal" that's constantly changing. That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more.

Advertising Benchmark 91

Advertising Benchmark Budget Programs Open Rate Response Rate 91

Digital B2B Marketing

NOVEMBER 19, 2013

Businesses needs to drive growth and lead generation is a key way the business expects marketing to contribute. However, sales cycles are long. Here we will look at how to measure and optimize your program effectively in the face of long sales cycles. Pipeline and Sales. Nurture Response Rate.

Lead Generation 100

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 100

Vidyard

NOVEMBER 6, 2018

94% response rates. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Video has emerged as a powerful tool for modern B2B sales teams. Sherlock Holmes. Cacti (or is it cactuses?). Sick rhymes.

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Marketing Automation 97

Cintell

MARCH 10, 2016

This is business. Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. But empathy is hard to put a dollar value to. We need ROI. We need PROOF!

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Martech

FEBRUARY 9, 2022

So before jumping into the purchase process, we recommend starting with a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. What marketing automation capabilities are most critical to our business? Then native CRM integration is a must-have.

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Marketing Automation 97

The Point

JANUARY 13, 2015

A campaign can generate a phenomenal open rate, an astonishing click rate, and even hundreds of leads, and yet contribute virtually nothing to the business. Opens/Open Rate. Clicks/Click Rate (CTR). Click to Open (CTO) Rate. Leads/Response Rate. Nothing else really matters. MQLs/Cost Per MQL.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

SalesIntel

SEPTEMBER 21, 2023

Higher Response Rates: Achieving higher response rates in the B2B arena is a perpetual challenge, given the deluge of digital communication that decision-makers contend with daily. This active engagement can significantly boost your response rates compared to relying solely on email or traditional company phone lines.

Contacts 40

Contacts Allocation B2B Outreach 40

Vidyard

OCTOBER 24, 2017

Modern sales professionals are struggling to cut through the noise with traditional tactics like traditional emails and phone calls. Terminus , the B2B account-based marketing (ABM) leader, uses video as part of their sales prospecting efforts and saw a 40% higher open rate, 37% higher click rate and 216% higher response rate.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Vidyard

OCTOBER 24, 2017

Modern sales professionals are struggling to cut through the noise with traditional tactics like traditional emails and phone calls. Terminus , the B2B account-based marketing (ABM) leader, uses video as part of their sales prospecting efforts and saw a 40% higher open rate, 37% higher click rate and 216% higher response rate.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Hubspot

SEPTEMBER 19, 2023

Table of Contents AI in Sales Today Tasks You Can Skip with AI AI’s Limitations in Sales Boost Productivity and Meet Your Sales Targets with AI AI in Sales Today According to the HubSpot State of AI Report , 95% of business professionals say AI helps them spend less time on manual tasks. How much time?

Marketing AI 75

Marketing AI Top of Funnel Lead Scoring Lead Ranking 75

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. The Video Marketing Contender: No Lift Install System These small businesses prove that video doesn’t have to be a big production to get big results.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139