Seismic

SEPTEMBER 13, 2022

In an increasingly digital-first environment, many sales leaders are finding that traditional onboarding methods are outdated. Sales training software is the answer to these challenges. Sales training software makes it easy to deliver onboarding in a more repeatable and scalable way that keeps pace with the speed of business.

Training 52

Training Software Peer-to-peer Sales Cycle 52

Hubspot

APRIL 12, 2023

When assessing your team’s performance, sales activities offer crucial metrics. That includes the number of sales calls, VP-level meetings, new qualified opportunities, and so on. With proper sales activity management, you can influence sales objectives and business results.

Work Management 85

Work Management Marketing Management Activities Marketing Proposals 85

ANNUITAS

OCTOBER 11, 2023

For more than a decade, ANNUITAS has led a revolution to stop ‘random acts’ of marketing and sales – leveraging our proven ANNUITAS Demand Process methodology to help our clients make the shift to a strategic and scalable go-to-market approach – both pre- and post-sale. But we are framing the wrong problem to solve.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Webbiquity

NOVEMBER 10, 2020

Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. The 63-page study provides a wealth of insights for B2B marketers and product managers. As shown in the Venn diagram below, there is a mismatch between the top information sources used by tech buyers and the top tactics B2B marketers focus on.

Enterprise Management 302

Enterprise Management Sales Management Work Management Marketing Management 302

Salesforce Marketing Cloud

FEBRUARY 16, 2024

About 69% of sales professionals say selling is more difficult now than in previous years, according to Salesforce’s State of Sales report. Even though it’s harder to sell, reps still need to hit their numbers. To keep your sales team motivated when things are tough, you need to reward them for their victories.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Seismic

JUNE 10, 2022

As a go-to-market leader, you know that the sales process isn’t as simple as it used to be. Using sales training software to align the pitch. New sales hires need adequate training and coaching to ramp quickly and perform optimally. Sales training topics that can improve the sales pitch.

Training 52

Training Peer-to-peer Work Management Buyer Personas 52

Hubspot

SEPTEMBER 1, 2023

Train AI in sales, and you’ll join 81% of salespeople surveyed who agree that AI significantly reduces their manual tasks and data entry workload. There’s a lot to consider, including bias, data management, permissions, and more. Businesses and consumers alike need ethical AI. But how do you do that ethically?

Ethics 72

Ethics Marketing AI Training Work Management 72

Hubspot

SEPTEMBER 6, 2023

But being busy doesn’t leave time for thinking strategically, nurturing customer relationships, or making sure your team has everything they need — especially if your company is growing at lightning speed. Read on to find out how Teamwork.com increased sales efficiency by 50% when they ditched "more is better" in favor of "better is better."

Effectiveness 79

Effectiveness Enterprise Management Peer-to-peer Work Management 79

Vision Edge Marketing

FEBRUARY 27, 2024

But AI -amplified confirmation bias can sneak into your research, skew results, and negatively impact decision-making and business outcomes. However, confirmation bias may infiltrate this process as researchers gravitate towards sources that align with their hypotheses, inadvertently creating an echo chamber of supporting evidence.

Marketing AI 229

Marketing AI Practices Lead Ranking Tips 229

SalesIntel

NOVEMBER 21, 2022

The efficiency and effectiveness of your sales team directly reflect on the success of your company. To counteract this problem, sales leaders need to find ways to identify possible sales challenges and their solutions quickly before your next sales meeting. Long sales cycles. Disagreement about new processes.

Sales Management 98

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 98

ANNUITAS

APRIL 9, 2020

It’s been more than a decade since we’ve seen such a radical change in the market – one that is driving every organization to reconsider its business strategy – including its go-to-market approach and sales motion. Whether we’re ready or not, as sales and marketing leaders, it’s time to pivot. by Spencer Johnson.

Peer-to-peer 264

Peer-to-peer Demand Validation Demand Generation 264

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. It’s not intuitive, then, that these two functions often exist in silos, each having their own systems and processes.

Sales Management 75

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 75

Valasys

MAY 9, 2024

In the fast-paced world of digital marketing, there is one standout individual who has set the bar high for sales excellence – Steven Khanna. From his expertise in social media marketing to his ability to adapt to changing trends, Steven Khanna’s approach to sales is truly exceptional. What is Digital Marketing?

Top of Funnel 40

Top of Funnel Personalization Work Management Marketing Management 40

Zoominfo

FEBRUARY 15, 2022

Sales development representatives tend to think of the job as an important stepping stone in our careers , with challenges and opportunities that will shape the rest of our working lives. Find Your Groove Your workflow is the foundation of your day-to-day sales process that determines your productivity and future success.

Peer-to-peer 130

Peer-to-peer Tips Zoominfo Cold Calling 130

Hubspot

SEPTEMBER 12, 2018

The more control and visibility you have into your sales pipeline, the more revenue you’ll bring in. Growing a healthy pipeline is possible through careful assessment and management. Growing a healthy pipeline is possible through careful assessment and management. How to Build a Sales Pipeline. Sales Pipeline Metrics.

Top of Funnel 101

Top of Funnel Forecasting Marketing Proposals Work Management 101

Hubspot

MAY 29, 2019

So you’ve just been promoted to sales manager -- congratulations! In your first three months as a manager, you’ll have to learn an entirely new set of processes -- some related to sales, some not. You’ll have to accomplish three primary tasks: Learn to empower your reps. Scale your own management process.

Peer-to-peer 90

Peer-to-peer Work Management Forecasting Thought Leadership 90

Hubspot

JUNE 9, 2023

If you’re looking to get into sales, not having a college degree can feel like a huge barrier to your career. But what if I told you that a degree isn't always required for a sales job? In this guide, we’ll explore how you can get into sales without a degree. Table of Contents What does it mean to work in sales?

Tips 77

Tips Peer-to-peer Work Management Ideal Customer Profiles 77

Martech

SEPTEMBER 14, 2023

Executives can also convince themselves that sales will provide enough “air cover.” Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. ” Here’s the problem with that mindset.

Marketing Analytics Tools 121

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 121

Marketing Insider Group

FEBRUARY 22, 2023

Companies that provide customer value through content mapped to each stage, are able to show better business outcomes. It is a top tactic. Understanding the needs of your customers is a vital element in the definition of content marketing. And often that means filling significant gaps in the early and middle stages.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Hubspot

NOVEMBER 18, 2020

Sales leaders, be honest — you're curious about what your peers are up to. The ability to share information with other leaders, or to ask "how are you managing?" If you don’t have the time or resources to commission your own data, you’re in luck because we’ve compiled a list of important data points sales leaders need to know.

Stats 99

Stats Peer-to-peer Work Management B2B Sales 99

Hubspot

NOVEMBER 28, 2023

No one knows what it’s like to work in sales better than those in the trenches of the day-to-day — salespeople trying to hit their numbers while battling the ups and downs of the job. If you’re thinking about a career in sales, you probably want to hear the cold, hard truths about sales and what it entails.

Work Management 73

Work Management Marketing Management Peer-to-peer High Quality Lead 73

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. That’s why we come alongside our customers, share our expertise, and ensure they have the training and resources they need to get the most out of Demandbase One. Want to know why?

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Hubspot

AUGUST 10, 2020

What does it really take to be successful in sales? For some reps, attaining their quota each month means they’re crushing it. Though one’s idea of success can vary from person to person, there are some core proficiencies top reps and sales organizations have in common. Core Competencies in Sales.

Work Management 100

Work Management Marketing Management Peer-to-peer Cross-Selling 100

Hubspot

JANUARY 17, 2018

Best Sales Podcasts. Sales Gravy. Linking Into Sales Podcast. The Sales Evangelist. Bowery Capital Startup Sales Podcast. Get in the Door: Sales Prospecting Strategies & Tactics. The Sales Babble Podcast. Sales Pipeline Radio. Make It Happen Mondays -- B2B Sales with John Barrows.

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Salesforce Marketing Cloud

NOVEMBER 28, 2023

Similarly, a solid sales compensation plan is about striking the right balance. Overcomplicate a sales compensation plan, and you’re left with sales reps who aren’t clear on their goals or hungry to hit their quota. What you’ll learn: What is sales compensation? What are sales compensation plans?

Planning 64

Planning Examples High Quality Lead Sales Qualified Leads 64

Rev

AUGUST 2, 2023

When it comes to sales prospecting, there is no magic formula. That said, there are certain tactics and strategies that can help you become more successful at prospecting. We’ll start by exploring the basics of prospecting, from understanding your target audience to defining a productive process. What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Hubspot

OCTOBER 9, 2019

As your sales process evolves, it's important to keep your skills relevant and up to date. Plus, it can increase your sales. In a case study by Rain Group , a global sales training organization, they discovered that a client who went through sales training closed 15.2% Attend sales training.

Work Management 97

Work Management Peer-to-peer Marketing Management Sales Cycle 97

6sense

JANUARY 6, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. During one of our last weekly CMO Coffee Talk sessions of 2021, we tackled the wide-ranging topic of sales enablement. This is more than just new hire training.

Sales Management 62

Sales Management CMO Top of Funnel Peer-to-peer 62

Zoominfo

AUGUST 8, 2022

Career development contributes to the well-being and evolution of your employees and your business. Career development contributes to the well-being and evolution of your employees and your business. Compare that to the average of $1,678 per employee that midsize companies spent on training in 2020.

Zoominfo 130

Zoominfo Top of Funnel Peer-to-peer Word of Mouth 130

Martech

AUGUST 2, 2021

Conversions are the lifeblood of all businesses… building your database, boosting form submissions, closing more sales, or increasing LTV. Join us online at SMX Convert , August 17, for just $149 to learn actionable tactics that drive more organic and paid conversions … no matter your KPIs.

Peer-to-peer 106

Peer-to-peer PPC Landing Pages Bundling 106

DiscoverOrg

MARCH 3, 2017

Evaluating and hiring a winning Sales Team is not unlike the process of evaluating character attributes in a video game. No sales rep is perfect in every category. Sales Team Attributes. The sales team attributes we assessed were: Adapting to change. Sales Skill. It’s a game of give and take.

Correlation 120

Correlation Peer-to-peer Marketing Management Storytelling 120

Zoominfo

FEBRUARY 19, 2018

There’s no way around it: Social media has drastically changed the way modern companies do business. The truth is, most sales reps haven’t received any formal training in this area. This means reps at your company could be missing out on interested leads, important sales conversations, and ultimately, revenue.

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

InsightSquared

APRIL 7, 2020

This fast-growing approach is changing the game in B2B sales and marketing organizations—and for good reason. According to Forrester SiriusDecisions, companies that align their revenue operations grow 12-15 times faster than their peers and are 34% more profitable. RevOps should look beyond internal processes.

Peer-to-peer 156

Peer-to-peer Marketing Analytics Tools Forrester B2B Sales 156

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. Millennials, born between 1981-96, account for more than half of all business buyers. Providing a community forum for advocates can create an avenue for product improvement, as well as training around new or lesser-known features.

Buy 130

Buy Generation Peer-to-peer B2B 130

Hubspot

SEPTEMBER 8, 2020

It’s every salesperson's nightmare — you start a new job, and right off the bat, you're excited to close some business! You work hard during training, and after 30 days, you understand quite a bit about your industry. You've listened to other reps' demos and run through all the relevant FAQs you can find. Believe in yourself.

Peer-to-peer 89

Peer-to-peer Stats FAQ Advertising Benchmark 89

Marketing Insider Group

JUNE 22, 2020

Companies that provide customer value through content mapped to each stage, are able to show better business outcomes. It is a top tactic. Understanding the needs of your customers is a vital element in the definition of the content marketing. And often that means filling significant gaps in the early and middle stages.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288