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5 Reasons to Add YouTube Shorts to Your Digital Marketing Strategy

Marketing Insider Group

Digital marketers must contend with an all-new, promising marketing platform being released every few months. It often seems as though marketers don’t even get sufficient time to evaluate the various merits and tradeoffs associated with one new platform before something else comes along to supplant it.

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24 Top YouTube influencers to check out in 2024

Sprout Social

YouTube influencers are on a different level when it comes to business impact. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. And YouTubers have consistently built full-blown brands, media careers and product lines. Table of contents: Who are YouTube influencers?

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Why and How to Use YouTube to Promote Your Business

Marketing Insider Group

Most businesses, when they think social media promotion, they think Twitter, Facebook, Instagram, and the like. However, YouTube is one of the biggest and most popular social networks in the world – in fact, it’s the second biggest website in the world.

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YouTube adds new shopping features to increase seller revenue

Martech

YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. For YouTube Shopping creators and brands selling products on the platform, these new capabilities and features make it easier to promote your products and increase revenue from older content.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. 1. Marketing 360. 2. Duct Tape Marketing.

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YouTube is deliberately ‘suboptimal’ for people using ad blockers

Martech

YouTube has admitted to intentionally creating a suboptimal experience for users employing ad blockers. Dig deeper: New YouTube ad package helps brands capture cultural, sports moments Despite initial speculation about browser specificity, YouTube has clarified that users across all platforms may encounter loading delays.

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Brand safety is everything in the Wild West of YouTube advertising

illumin

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. User creation is the heart of the video-sharing site’s business model, and it should be at the heart of advertisers’ strategy too. That said, YouTube can be a risky place to advertise if you don’t do it right.

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