Anything Goes Marketing

SEPTEMBER 7, 2006

Why not consider doing a video that could be used as a TV ad, website video, posted on YouTube , added to your business blog, linked to from emails and advertised in magazines and print material. Update: Found an article on ClickZ regarding integrated marketing campaigns using direct mail and email. Sounds difficult eh?

Youtube 100

Youtube Campaigns Planning Tagging 100

Anything Goes Marketing

SEPTEMBER 4, 2006

In this way, businesses can help generate leads using blogs and you can increase your blog traffic Many people find your blog daily either from comments you may have left on other blogs, links from other websites, random searches etc. Tags: business blog lead generation. Show how much fun you are having.

Traffic 100

Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

MAY 3, 2006

Please reply and provide your mailing address and I will send these out to you. PPS - Don't let businesses (B2B or B2C) treat you like shit and get away with it. And i n the interest of customer service, please allow me to send you $20.00 Kudos Shell! PS - I still haven't heard from Scotia Bank.

Tagging 100

Tagging Paid Search Agency Contact Marketing Service 100

Anything Goes Marketing

JANUARY 25, 2007

B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few. Just because you are targeting a business, does it need to be all about newsletters and white papers? It's Time to get Interactive.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

MARCH 7, 2007

It's fairly logical that proactively calling someone will generate more business then just sitting on your ass. This too is obvious to some marketers but was one of the better "insights" and demonstrated the strengths in combining different marketing channels such as email, direct mail and follow up calling. Cold Calling Works.

Lead Generation 100

Lead Generation Generation Lead Ranking Lead Scoring 100

Anything Goes Marketing

NOVEMBER 15, 2009

A theme across many of these discussions was the need for marketing to demonstrate its impact to the rest of the business. jfernandez : I love the idea of misspellings within automated e-mails from Sales Rep to add a touch of authenticity. lauraramos : #EE09: all this [marketing] activity amounts to 18 to 30% of the pipe.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

OCTOBER 12, 2006

It can also be combined with other marketing channels such as paid search and direct mail to name a few for a controlled integrated marketing approach. This gives marketers the flexibility to focus on promoting a single product/service or product line while allowing for new features that may seem risky for the main website.

Microsite 100

Microsite Web 2.0 Business Paid Search Agency 100

Anything Goes Marketing

MAY 17, 2009

sds09 cahidalgo : # sds09 - Tony Jaros - lead nurturing business rules must be established by BOTH marketing and sales in order to be effective. sds09 cahidalgo : # sds09 - Tony Jaros - lead nurturing business rules must be established by BOTH marketing and sales in order to be effective.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

OCTOBER 29, 2006

You can do any one of the following things (and some of my own): Send a special offer for new subscribers Send a request for additional contact information for a mail-in offer Ask for additional lead qualification questions - eg: age, sex, purchase time frame, annual revenue (depends on whether it's B2B or B2C). Thanks for subscribing!

Opt-in 100

Opt-in ROI Opt-out RSS 100