article thumbnail

Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” This information is pulled from data arrangements with Google partners, Wikipedia pages, and/or companies branded web pages (About Us, Leadership, Company Overview, etc.). SEO Consideration.

SERP 295
article thumbnail

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Sample review: “For identifying new keywords for your organization, there’s no better place to start than Google’s Keyword Tool…you can identify monthly searches of various keywords, discover new variations of long-tail keywords and for your PPC efforts, estimated CPC costs to help determine your future campaign spend.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. In the meantime, this is what happened to Wikipedia: Wikipedia Growth – Source. Williams was published.

article thumbnail

How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

Write for your niche audience persona – Each business has (or should have) a unique value proposition to offer a unique set of customers. Find your style – Your business has a unique value proposition (your content differentiation factor ), so your voice and style of communication need to match. Long-tail, low competition.

article thumbnail

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

Image credit: Small Business Ideas Blog. 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. ” 10 Local Marketing Myths Hamstringing Your Business by Search Engine Land. But there’s more involved in generating high, and highly relevant, organic search traffic.

Keywords 100
article thumbnail

You’re doing SEO wrong: it’s all about authority

Biznology

In the book I said you should be the Wikipedia of your most important topics. With modern SEO tools, your small keyword footprint limits your ability to track related long-tail keywords and their pages. But the business case is easy to write. Answer all the questions in all the related queries.

SEO 217
article thumbnail

Knowledge Graph: How to Optimize Google Knowledge Panel for SEO

seo.co

Rather than being a tool to find online sites, it’s becoming a tool to find direct information, and as a result, the scope of SEO and online business marketing is bound to change. The entire motivation behind the Knowledge Graph’s release is an indication of the future role of online search. The Latest Developments. Conclusion.

SEO 105