Hubspot

APRIL 23, 2020

Businesses all across the globe are learning how to adapt to these new circumstances and we're all learning how to operate in a "new normal" that's constantly changing. That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more.

Advertising Benchmark 88

Advertising Benchmark Budget Programs Open Rate Response Rate 88

Hubspot

MAY 21, 2020

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread. You can find the data, and more context on the dataset and sources, here.

Advertising Benchmark 87

Advertising Benchmark Positioning Open Rate Response Rate 87

Hubspot

APRIL 30, 2020

Businesses all across the globe are learning how to adapt to these new circumstances and we're all learning how to operate in a "new normal" that's constantly changing. That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more.

Advertising Benchmark 100

Advertising Benchmark Burn Rate Outreach Open Rate 100

Hubspot

MAY 7, 2020

Businesses all across the globe are learning how to adapt to these new circumstances and we're all learning how to operate in a "new normal" that's constantly changing. That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more.

Advertising Benchmark 90

Advertising Benchmark Optimization Work Management Burn Rate 90

Only B2B

AUGUST 21, 2023

This approach leads to higher response rates, more meaningful conversations, and a shorter sales cycle. Must Read: B2B Intent Marketing: Capturing Business Leads Crafting Hyper-Personalized Outreach A. According to Statista , the global average open rate for B2B emails is around 21.33%.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Vidyard

APRIL 30, 2021

LinkedIn Profile ‘Hover’ (Prospect’s Profile) 2.3 It has been proven that video can enhance the impact of a prospecting call and boost response rates. LinkedIn Profile ‘Hover’ (Prospect’s Profile). If you both commented on an article on LinkedIn, and that’s where you found their contact, hover over that article.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Hubspot

MAY 28, 2020

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread. Sales email response rates remained flat week-over-week.

Advertising Benchmark 94

Advertising Benchmark Response Rate Advertising Agencies Outreach 94

Vidyard

OCTOBER 10, 2018

via GIPHY Nearly half (46%) of companies report their teams are highly aligned, according to a study from the Content Marketing Institute and LinkedIn —the highest level yet. At Terminus, the sales team boosted its response rates by 3x and netted a 37% higher click-through rate (CTR).

Top of Funnel 108

Top of Funnel Paid Search Agency Account Based Marketing CTR 108

Zoominfo

DECEMBER 5, 2017

33% of email recipients open emails based on the subject line alone ( source ). Subject lines with more than 3 words experience a drop in open rate by over 60% ( source ). Personalized emails including the recipient’s first name in the subject line can boost open rates by 29.3% ( source ). Phone Calls 10.

Statistics 100

Statistics Cold Calling Peer-to-peer SMS 100

BenchmarkONE

APRIL 21, 2021

Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. In fact, 72 percent of business professionals prefer email communication for back-and-forth interactions. Write an Intriguing Preview Message. Close With a Question.

Outreach 60

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 60

Vidyard

OCTOBER 24, 2017

KITCHENER, Ontario – October 24, 2017 – Vidyard , the new generation video platform for business, is helping leading B2B sales teams connect with more customers and generate more pipeline through the power of personal video messaging. “Vidyard has become an important part of our sales DNA at Terminus. . ” PostBeyond.

Sales Management 71

Sales Management B2B Sales Account Based Marketing Top of Funnel 71

Hubspot

JUNE 4, 2020

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread. You can find the data, and more context on the dataset and sources, here.

Advertising Benchmark 86

Advertising Benchmark Paid Search Agency Budget Programs Advertising Agencies 86

BenchmarkONE

APRIL 21, 2021

Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. In fact, 72 percent of business professionals prefer email communication for back-and-forth interactions. Write an Intriguing Preview Message. Close With a Question.

Outreach 56

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 56

Optinmonster

SEPTEMBER 30, 2022

The average email open rate is around 17%, but you can push it up to 30% by following best email practices. This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate. Personalized subject lines can get up to 50% higher open rates.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

BenchmarkONE

APRIL 21, 2021

Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. In fact, 72 percent of business professionals prefer email communication for back-and-forth interactions. Write an Intriguing Preview Message. Close With a Question.

Outreach 52

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 52

SalesIntel

SEPTEMBER 6, 2023

Think about… How many times have you received a cold email or a Linkedin message and you know it’s just some spammy sales pitch? Consider some stats on personalized outreach If you have been sending the same generic outreach message through cold email or Linkedin , you won’t see results. The reason? Probably ignore it.

Outreach 40

Outreach B2B Sales Personalization B2B 40

Vidyard

NOVEMBER 11, 2020

Your prospects are overwhelmed and busy. Sales videos are when salespeople record videos to send to prospects—via email, LinkedIn, or another channel—to increase responses. This is proven to be an extremely effective way to increase open rates and response rates and grab a coveted slice of your busy prospects’ attention.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Only B2B

AUGUST 21, 2023

This strategic approach significantly enhances the efficiency of the sales process, leading to higher conversion rates and impactful business growth. According to HubSpot , personalized emails have a 6% higher open rate and a 74% higher click-through rate compared to generic messages.

Sales Qualified Leads 62

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Lead Scoring 62

PureB2B

MAY 30, 2022

All small or growing businesses have been there. There is no need to use the above strategies exclusively, but your business model and customer base will likely dictate that you lean more heavily on one or two of them. The very first thing to consider is your ideal customer and how your strategy will position your business to them.

Account Based Marketing 62

Account Based Marketing Lead Ranking Marketing & Strategy Lead Scoring 62

Vidyard

APRIL 30, 2021

LinkedIn Profile ‘Hover’ (Prospect’s Profile) 2.3 It has been proven that video can enhance the impact of a prospecting call and boost response rates. Here is an example of a script for a LinkedIn profile hover video: “Hi [Name], I can see from your LinkedIn profile that you’re responsible for [role] at [company].

Template 73

Template Video Marketing Top of Funnel Ideal Customer Profiles 73

Vidyard

OCTOBER 24, 2017

Terminus , the B2B account-based marketing (ABM) leader, uses video as part of their sales prospecting efforts and saw a 40% higher open rate, 37% higher click rate and 216% higher response rate. Video is one of the most creative ways they’ve been able to connect and share content with prospects.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Vidyard

OCTOBER 24, 2017

Terminus , the B2B account-based marketing (ABM) leader, uses video as part of their sales prospecting efforts and saw a 40% higher open rate, 37% higher click rate and 216% higher response rate. Video is one of the most creative ways they’ve been able to connect and share content with prospects.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Vidyard

APRIL 30, 2021

LinkedIn Profile ‘Hover’ (Prospect’s Profile) 2.3 It has been proven that video can enhance the impact of a prospecting call and boost response rates. Here is an example of a script for a LinkedIn profile hover video: “Hi [Name], I can see from your LinkedIn profile that you’re responsible for [role] at [company].

Template 65

Template Video Marketing Top of Funnel Ideal Customer Profiles 65

ConvertKit

AUGUST 4, 2021

With a ConvertKit Free account you can share what you love on a consistent basis with your newsletter to connect with your followers and grow your business. It’s no surprise welcome emails have the highest open rate of all emails: 53.3% Open rates for various types of emails. Create your free newsletter.

Examples 145

Examples Newsletter Template Landing Pages 145

Hubspot

MAY 14, 2020

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread. You can find the data, and more context on the dataset and sources, here.

Advertising Benchmark 73

Advertising Benchmark Trends Advertising Agencies Budget Programs 73

Optinmonster

APRIL 3, 2024

You can also include links to your LinkedIn profile or website to provide additional credibility. Timing: Choosing the Right Time to Send Your Emails Timing can significantly impact your email’s open rates. And if they come back and tell you they are simply too busy right now, ask them when would be a better time.

Outreach 67

Outreach Tips Marketing & Strategy Email Marketing 67

Valasys

FEBRUARY 25, 2020

The tool will equip early adopters to realize a 37% increase in email open rates & 20% improvement in the return on ad spend. The company, Dun & Bradstreet is a leading global provider of business decision-making solutions & data analysis & interpretation platforms.

Buyer Intent 40

Buyer Intent Intent Enterprise Management Lead Ranking 40

Hubspot

APRIL 16, 2020

Businesses all across the globe are learning how to adapt to these new circumstances. That’s why from now until the end of June, we will be publishing week-over-week trend data for core business metrics including such as website traffic, email send and open rates, sales engagements, close rates and more.

Response Rate 93

Response Rate Advertising Benchmark Forecasting Open Rate 93

Vidyard

MARCH 27, 2018

KITCHENER, Ontario – March 27, 2018 – Vidyard , the leading video platform for business, today unveiled its latest product enhancements to help marketing, sales and customer support teams drive greater engagement through highly personalized video experiences. And by leveraging personalized video from Vidyard, we saw a 93.5%

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Video Marketing 65

Outreach

JANUARY 3, 2022

Reduce deal cycles and increase close rates with Success Plans – We created a better buying experience with Success Plans – a mutual action plan that brings better visibility into the selling process and helps you more accurately assess the health of your sales pipeline. What's next for 2022?

Outreach 40

Outreach Work Management Marketing Management Forecasting 40

PureB2B

MAY 30, 2022

We are going to show you the cold email copy best practices that will provide value to your prospects and increase your response rate. If you’ve ever received cold emails from sales reps looking to win your business, then you know how high the bar is. Benefits of Writing Bulletproof Cold Email Copy. Don’t forget to follow up.

Copywriting 62

Copywriting Practices Best Practices Template 62

Vidyard

FEBRUARY 2, 2021

They are overwhelmed and busy and sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. Sales videos are when salespeople record videos to send to prospects—via email, LinkedIn, or another channel—to increase responses. Your prospects are no different.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

NOVEMBER 11, 2020

They are overwhelmed and busy and sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. Sales videos are when salespeople record videos to send to prospects—via email, LinkedIn, or another channel—to increase responses. Your prospects are no different.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Hubspot

APRIL 23, 2020

When HubSpot surveyed a handful of business leaders within our customer base, we discovered that most expect to see "somewhat slower" or "much slower" growth in the next year as a result of the global pandemic and economic climate. Data from our more-than 70,000 global customer base supports business slowdown predictions.

Paid Search Agency 101

Paid Search Agency Budget Programs Companies Advertising Benchmark 101

Anything Goes Marketing

JANUARY 26, 2010

Because the process is automated, with marketing automation, you just need to define your list criteria and business rules once and the program manages the rest for you. Response rates for this campaign were greater that 20% which is very good for B2B campaigns. The original email was sent from a VP and received decent response.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Statista) 80% of businesses deem personalization as essential for growth. Forbes) 73% of marketers find social media to be effective for their business.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Optinmonster

NOVEMBER 27, 2023

Of course, finding those copywriting templates takes time, which is the one thing most busy marketers and small businesses don’t have. Related Content: Email Subject Line Statistics To Help You Maximize Your Open Rates 6. And he did so with a freelance side business!

Copywriting 109

Copywriting Template Work Management Marketing Management 109